Children'S Wear Is High And The Design Is Not Interesting.

< p > in the closet of Liang Lili's main bedroom, there is a milky white dress in the center. < a target= "_blank" href= "http://www.91se91.com/" > clothes < /a > small, but the outside is covered with two layers of plastic film, even though it is mixed with many adult clothes, it is still very dazzling.

There is a large gift box on the bottom of the clothes. The brand of the box is the same as the brand of children's clothing -- ARMANI JUNIOR.

This dress was a gift from Liang Lili when she was in confinement. At that time, Liang Lili did not take this dress for granted. In her opinion, even though she was dressed in the name of ARMANI, it was still a baby dress. Where could it go? But after a whim, Liang Lili ran to the brand of "Xinguang" to visit. When she took the sign, her hand shook and shook unconsciously. The price of 1580 yuan made her feel faint.

From then on, the dress became Liang Lili's son's outfit until he could no longer enter his arms and legs.

Then the dress became the most precious collection of her family.

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Less than 80% of the parents who have the same feeling with Liang Lili than P, they recognize famous brands, spend more money on famous brands, and spend more money on children. This consumer group also drives children's clothing industry to flourish in a depressed economy.

With the release of a separate two child policy, the children's clothing market, known as the last piece of cake, seems to have been injected into the heart in 2014. So more than the brand of children's clothing is being launched. More adult brands such as sports brands, fast fashion brands and women's wear brands are also aiming at this "virgin land". More children's wear sub cards have been born, which has upset the pond water.

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< p > < strong > opening up < a href= > http://www.91se91.com/news/index_f.asp > > children's wear > /a > vice card after crushing head < /strong > /p >

< p > ZARA, GAP, H&M, UNIQLO expand children's wear sales area, GUCCI, DIOR, BURBERRY and other international brands open children's wear sub card, even the United States, the United States, Semir, Anta, 31st degree, Taiping bird, and Europe force local brands this year's goal seems to be mainly children's clothing.

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< p > take Semir as an example. Last year, children's clothing business was the biggest growth spot in Semir's annual performance report. Semir's children's wear increased by 19.9%, and its income increased to 35%, and Maori contributed nearly 40%.

This makes Semir chairman Qiu Guang and all the "balbara people" very excited.

So in 2014, Semir launched the Balabala Town in a grand way, assembling many children's clothing brands such as Balabala, Mini Balabala, Mongdodo, Sarabanda and so on, striving to create a one-stop shop for all categories, ages and children's fashion modeling concept, so as to seize the first opportunity of this market.

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"P" and the same rival, mus bond, did not show signs of weakness. With the two children's brands of MI Xi Di and moomoo, Mei bang, in the late 2013 annual report, also planned the vision for the development of children's clothing.

The annual report shows that the US bond program will integrate two children's clothing brands into the full channel mode this year, and expand online brand integration stores, shopping centers, shopping malls and all kinds of franchise markets.

This means that the "rising star" mus Bon Wei is determined not only to compete with many brands of children's clothing in China, but also to meet the competition between fast fashion and foreign children's wear brands, but this does not affect the desire of the United States to develop children's clothing.

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< p > in addition to leisure brands, children's shorts, jeans, dresses, T-Shirts, POLO shirts, beach pants and other styles of children's clothing in fast fashion brands such as GAP, ZARA, etc. a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" is available. Even the women's clothing brand Europe has begun to set foot in the children's clothing area, and some children's clothing areas have opened up the children's wear area for the "Love" campaign.

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< p > obviously, the competition of children's wear market is beginning to turn white hot. Many adult brands will focus on it. But is the secondary brand of children's clothing opened up by adult brand really recognized? < /p >

< p > < strong > adult design has no child interest < /strong > < /p >

< p > "now shopping mall, many children's clothing shop's shopping guide says what is the big brand children's clothing, although expensive, but the quality is guaranteed, but I see, most of the children's clothing in these stores is only a diminished version of adult clothes."

Ms. Chen wants to buy a skirt for her 8 year old daughter before "61", but she has pferred to the brand counter of teenage clothes, and there are not many of them to satisfy her.

"Such a child should not be too casual to dress, have sleeves on his skirt, and a blouse outside the harness. The skirt should not be shorter than the knees, but it must be pure cotton and the fabric should not be too thin.

But look at this sequins and leopard skirts, are they children? "< /p >

< p > "clothing times" reporter visited the children's clothing areas of the major shopping malls in Beijing during the "61" period, and found that the traditional children's wear brands still continued the lovely and innocent style, but some big brands of children's wear sub cards were relatively mature.

Reporters in the ZARA children's clothing area to see, most of the women's children's wear is skirt, hollow skirt, regardless of dyeing, style, fabric and adult clothes are no different, but the code is small.

Two smaller, more adult women are picking, asking that they are choosing clothes for themselves.

"These children's clothing sizes are 150 or 155, we can all wear them, and the styles are very mature, and the price is cheaper than the adult clothes. Why not buy them?" but asked if they would buy such clothes for their relatives, they shook their heads: "if the children are dressed as adults, do they still have childhood?" < /p >

< p > "clothing times" reporter visited another brand shop, found that there are more than 20 adult children's clothing, occupying 2/3 of the whole shop style, but the cartoon cute traditional style children's clothing is few.

"Hot clothing sold in recent two years basically has adult elements.

Fashion and tide, many parents like this style. "

The shopping guide was recommended in a courtesy way, and the reporters also found that the girls' clothing on this site was heavily influenced by the sophisticated design elements such as beads, rust, hollowing and perspective. Although the price had been raised, the children's clothes did not look childish.

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< p > in addition to offline brands, the children's clothing brand minizaru, which is launched from the electricity supplier and is committed to building Hanfeng's fast fashion Korean clothing house, has also introduced a diminished version of adult wear.

Tights, miniskirts, and women's lace shirts, apart from the small size, do not see any children's style at all.

These clothes, though they have a fan of avant-garde fashion, but many parents also say that children should not wear future clothes: "is it not cute to print a snow white and sleeping beauty on a skirt? Why do you have to put on a shoulder and wear a pparent lace? You can wear such a dress in the next few decades. Why do you want to" deprive your child of more than ten years of innocence "? < /p >

< p > except for the mature design, most of the children's children's clothing prices are relatively high.

In the BURBERRY counters, the broken flower shirts, the lattice overcoat children's clothing are all demanding advanced customization, and the price is above 1000 yuan, and there is no discount. Many of the children's clothing prices in China are also different from those of adult wear. The price of the Love Ysabel of the children's clothing is 300 yuan, and the children's clothing brand of ZARA is also at the price of two hundred yuan. In the shopping malls, the children's cotton mill is priced at 298 yuan, a href= "http://www.91se91.com/news/index_f.asp" > jeans > /a > 568 yuan.

These prices are not worth much to most parents.

"Children wear a small season, so it's not worth spending so much money. If it's a gift, they may choose a more expensive brand, but it's more important to wear their own children."

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