How To Play Internet Marketing?

If you want to trace back Internet Marketing In recent years, innovation from the financial sector is undoubtedly the most noticeable. Of course, some mobile phone industry has also made good use of Internet marketing to gain good profits and market, and then go further ahead. Perhaps Apple's iPhone product has also made use of the advantages of the Internet at the beginning of its marketing, but it is only relying on the Internet to create momentum and win word of mouth. Simply looking at Internet marketing, millet is playing better in China. Relatively speaking, the traditional Internet companies and IT enterprises have not taken the lead in Internet marketing. On the one hand, they have neglected the change of Internet users' needs, and on the other hand, they have not seen through a derivative marketing opportunity after the advent of the mobile Internet.

Of course, missing the start is not IT. enterprise They lose opportunities. Instead, if they find such opportunities and pulsations, they may get good word of mouth and marketing opportunities. In fact, we can see that the recent popularity of Lenovo is the best case. Lenovo's new notebook made an appointment in April 23rd and broke through the million appointments. It sold out in 7 minutes on the first day of April 28th. It can be said that this is the charm of Internet marketing, so why is Internet marketing so popular? And Lenovo little new is what a "gimmick" has been sought after by users. What are the internal factors?

The author observes four factors: first, demand is the market. The second is the control of opportunities and opportunities. The third is the change of ways and means. Fourth, innovation is always the main theme. As we all know, notebook has not been popular before the impact of new mobile terminals such as flat panel, but Lenovo still has made such a good achievement in innovation. What does this mean? There are also several factors. First, notebook computers will not die out, nor will they soon retreat from the market. Two, when the application of notebook computers is wider, the price is more affordable, the appearance is more fashionable, the performance is more prominent, and the demand for users is still very strong after the workmanship becomes lighter.

This is the demand is the market factor, the early stage of Internet marketing is a layout for demand, which can be seen as an "investigation" of the appointment sale. Through the appointment of the new line, Xiao Xin understands the needs and market demands of the users ahead of time, and prepares the goods more readily. This is a preparation to cater for the market. As an old PC enterprise, of course, it should be said that it is a PC+ enterprise. Although Lenovo did not get involved in Internet marketing too early, this time, with the help of small and new small steps, it has undoubtedly won a great market effect.

When opportunity and opportunity come, the demand of users is actually the demand for products, and it is also a demand for the technology and evolution of enterprises. Simply looking at the basic situation of Lenovo, you can see some clues: in addition to having the lightweight shape and the convenience of the full interface, there are more excellent configuration of the public class -- Intel i7 processor, AMD R5 M230 independent graphics card, 2G memory, 1TB hard disk, and 14 inch screen. Today's little new is the second generation, CPU upgraded to i7-4510U, pre installed Win 8.1, and the price is 4099 yuan. In fact, the price is also the biggest advantage of Internet marketing, which is closer to the price of users. After flat channels, it is almost the direct connection between manufacturers and users. Therefore, the price can give users more room for profit.

What is behind the needs and opportunities? In fact, it is the change of way and method. If you think Lenovo is only "blind cat meets death rat", it is all wrong. Because Lenovo Xiao Xin has also undergone extensive market research before it is released. It is learnt that Lenovo is in the stage of making products: first, Lenovo is sure to have user surveys before each product is established; second, before every product is launched, especially the new products, it will conduct market pretest, take corresponding product judgement, check customer positioning and corresponding selling points, make corresponding communication, and adjust the later marketing strategy; third, each product will be listed for 3 months or so, Lenovo will conduct a practical survey of users.

In fact, this is the potential factor for the success of Xiao Xin's success. The last point is innovation. The innovations here include marketing innovation, technological innovation, application innovation, mode innovation and so on. First of all, this marketing mode is the biggest innovation, making full use of the Internet thinking, Lenovo to guide the market on the needs of users, in terms of appointment and publicity, are catering to the Internet thinking. If the Internet thinking of mobile marketing shows us another marketing change, then the Internet marketing of Lenovo's new notebook is a marketing change of traditional enterprises. When the crocodile begins to dance, the market will become more lively. This may be the real era of a hundred flowers bloom.

If we cater for some of the most popular ones now, O2O In fact, Lenovo also deducts a new O2O mode, that is, the interaction between online and offline is more closely, because users can receive parts directly, or take part in Lenovo store. Lenovo's channel advantage has also been further extended. More importantly, attracting the "otaku" into the experience store of Lenovo, then it may mean the impulse and passion of the two consumption. It is reported that Lenovo has begun to actively build micro stores and get through the online and offline businesses. This is actually a way for manufacturing enterprises. The newest 2 generation of small and new products is on sale in 6.16. You may as well take a look.