Jordan: The Leading Brand Of Chinese Sports Shoes And Clothing

< p > Jordan sports is mainly engaged in research and development, production and sales of sports a target= "_blank" href= "http://www.91se91.com/" > shoes < /a >, sportswear and sports accessories. Since its establishment in 1984, after more than 20 years of arduous pioneering work and huge manpower, material resources and capital investment, it has developed into more than 6000 brand owned stores, with an annual sales income of about 3000000000 Yuan, and has paid over 1 billion 500 million yuan to the state tax in the past three years, so as to solve more than 80 thousand large-scale social sports brand enterprises. The Chinese "Jordan" brand and its products have won the recognition of "China famous trademark", "China famous brand product" and "national inspection free product". It has high popularity and social influence. It has become the leading brand of the Chinese sports "a" target= "_blank" href= "http:// www.91se91.com/" > dress less than /a. < /p >
< p > Jordan sports attaches great importance to the construction of research and development team, equipped with more than 200 professional design and research personnel, and collaborate with world-famous sporting goods professional R & D institutions and many universities in China. From every aspect of design, development and manufacturing, consumers' body shape, foot type and sports items are fully taken into consideration, and organic mechanics and engineering principles are combined to help sports enthusiasts pursue excellent sports performance. In addition, the company has joined hands with China a target= "_blank" href= "http://www.91se91.com/" > "/a" a target= "_blank" href= "http://www.91se91.com/". The designer "less than" association has jointly held the "sports equipment design competition", so far it has held nine sessions, and has excavated a large number of excellent design talents to promote the improvement of the domestic sports equipment design level. < /p >
< p > at the same time committed to R & D and production of high quality products, Jordan sports has also made great efforts in marketing network construction. The company has been committed to the construction and expansion of sales channels for a long time. It has implemented strict and standardized dealer management system, standardized store operation mode and scientific network layout, so as to realize the optimization and upgrading of brand marketing system. At present, there are more than 6000 terminal retail outlets covering 31 provinces, municipalities and autonomous regions. < /p >
< p > Jordan sports closely focuses on the product positioning and value trend of the brand, integrates the struggle and transcendence spirit in the sports competition into the company's operation culture and product promotion, strengthens the combination with the sports industry through various ways, and strengthens the brand image of the professional competitive sports. Through product design, product display, store image, tournament sponsorship, advertising and other marketing activities, and constantly enhance the image and popularity of Jordan brand. In recent years, Jordan sports has become a strategic partner with the Chinese University Sports Association. It has continuously become the twenty-fourth, twenty-fifth World College winter sports meeting, the twenty-fifth, twenty-sixth World College Summer Games China delegation, the Russian delegation partner and equipment sponsor, to build the champion equipment for the world college sports stars. Jordan sports has invested hundreds of millions of yuan in sponsoring large sports events at home and abroad, which has greatly promoted the development of sports. < /p >
< p > in addition to constantly developing itself and enhancing the strength of Chinese sports brand, Jordan sports has always been actively participating in public welfare undertakings and playing an active role in it. Since 2008, the company and the China Youth Development Foundation have jointly established the Jordan happy sports fund, providing sports facilities for nearly four hundred hope primary schools, enabling children in poor mountainous areas to experience the joy of sports and have a healthy and positive attitude towards life. In the earthquake relief work of Wenchuan and Ya'an in Sichuan, Jordan's sports were in the heart of the disaster area, making donations for the first time. The company has donated more than 80 million yuan to the community, winning the praise from all walks of life and establishing a good public image. < /p >
< p > the company responsible person said that Jordan sports, as the national excellent national sportswear brand, enjoys many prestige in China. "Jordan QIAODAN" brand sportswear and sports shoes occupy the forefront of the industry in the domestic market share of the retail industry, and have been well received by consumers. Jordan sports in the future will continue to base itself on China and look at the world, and win a place for the Chinese national sports brand in the international arena. < /p >