Xinjiang Clothing Market: Summer Clothes Come On The Stage Without Spring Curtain.
< p > > recently, < a href= "http://sjfzxm.com/news/index_cj.as" > Xinjiang < /a > the weather is changeable and the temperature difference is bigger. In the streets of Urumqi city of Xinjiang Province, shorts and jackets and sweaters appear at the same time. This also makes businessmen feel overwhelmed, and the strange weather that has not seen for many years has prompted the spring and summer mix mix sales to become the keynote.
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< p > many people say that too frequent weather changes are very bad for travel and life. They often need to wear a thick coat when they wear summer clothes to prepare for rainy days.
When the summer wear just came on the market, she saw a dress of nearly 1000 yuan. After bargaining, she bought it hard, and could wear it for less than two days.
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< p > reporter visited the shopping malls in Urumqi, found that the season sensitive clothing industry showed a mixed phenomenon of spring and summer wear. Many clothes were not divided into Kiyoharu's summer style, and many spring clothes appeared in summer wear.
Most counters choose to combine new summer wear with spring clothes, breaking the tradition of new product listing without bargaining.
The shopper said that the temperature was unstable, which led to the slow sale of new products, so it decided to discount the spring and summer match, hoping to boost consumption.
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< p > in the eyes of consumers, though the recent temperature is high and low, summer wear will eventually be used, so the summer wear that is facing new products is still more interesting.
As the largest department store in Xinjiang, the promotional activities of friendly shopping malls are of concern: the discount for summer wear in women's clothing counters is generally between 50 percent off ~8.5 discount, but perhaps this year's climate is special and there are not many customers.
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< p > < < a href= > http://sjfzxm.com/news/index_cj.as > skirt > /a > March. It has been put down in the past years, but the overall temperature is not high this year, and now it can be worn for a long time.
Times Square women's clothing shopping guide told reporters that these few days are relatively light spring clothing sales are good, because of climate instability, sooner or later, the temperature difference is large, wearing light spring clothes is just right.
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< p > in the view of businessmen, the unstable temperature also makes them somewhat uncertain when formulating promotional strategies. In previous years, some promotions would be held against the summer, but in the recent sales situation, the sales of spring clothes still precede summer wear.
Some businessmen said that the weather and other reasons led to a decline in the rate of consumers to shop, but the mix up sales of spring wear summer clothing increased the number of consumers, generally speaking, compared with last year's sales situation.
Following the activities such as father's day and annual celebration, shopping malls will also try to introduce some promotional activities to promote this "special season" sales.
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< p > "in promoting sales activities, we will consciously expand product categories to promote sales, and avoid selling spring clothes in summer sales.
This is also our focus on the service of shopping malls, < a href= "http://sjfzxm.com/news/index_cj.as" > experience < /a >, and the embodiment of shopping comfort.
Li, manager of friendship life Plaza, said.
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