2014 In The First Quarter, Sales Of Children'S Clothing In The Whole Country Amounted To 40 Billion Yuan.

< p > > a href= "http://www.91se91.com/news/xieye/20140614/389783.html" > children's wear < /a > has occupied a large share in children's consumption.

In the first quarter of this year, children's clothing sales in the whole country reached 40 billion yuan, and the whole year is expected to exceed 170 billion.

Especially after 80, 90 young parents pay attention to brand characteristics, will create more opportunities for fashion children's clothing industry.

Accordingly, Shanghai fashion children's clothing exhibition will first visit the New International Expo Center on 22-24 July this year, when many fashionable children's clothing brands will jointly nugget "baby economy".

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< p > children's wear has occupied a large share in children's consumption.

Reporters learned that the first quarter of this year, the National Children's wear market sales amounted to 40 billion yuan, the annual breakthrough is expected to exceed 170 billion.

Especially after 80, 90 young parents pay attention to brand characteristics, will create more opportunities for fashion children's clothing industry.

Accordingly, Shanghai fashion children's clothing exhibition (CoolKidsFashion) will first visit the New International Expo Center on July 22-24, when many fashionable children's clothing brands will jointly nugget "baby economy".

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< p > at present, the population of 0-16 years old children in China is more than 300 million. With the implementation of the second child policy after the 1980s and 1990s, the further increase in the number of children in the future will lay the foundation for the rapid development of children's clothing market.

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< p > China industry insight network statistics, in 2013, the size of children's clothing market in China was 140 billion yuan, sales in the first quarter of this year reached 40 billion yuan, and it is expected to exceed 170 billion yuan in 2014.

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< p > > according to < < a href= > http://www.91se91.com/news/xieye/20140614/389783.html > > < 2012-2015 years' report on children's wear > released by the National Bureau of statistics > < < /a > >, the annual output rate of children's clothing industry output is up to 25%-30%, far higher than that of adult clothing industry.

Moreover, the younger generation's parents pay more attention to the brand and the price sensitivity is slightly lower. This change is expected to bring opportunities to the fashion children's clothing industry.

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< p > facing the considerable market prospect, the clothing brand at home and abroad has accelerated the layout of fashion children's clothing industry.

Among them, as early as 2006, ZARA children's wear products began to enter the Chinese market. After that, brands such as H&M, GAP, UNIQLO and so on rushed to the beach. In April this year, luxury brand Dior also launched its children's wear brand BabyDior into Hang Lung Plaza.

At the same time, domestic brands including Semir, Jiangnan Buyi, red dragonfly, Taiping bird, and 361 have gradually infiltrated into this field, and have already tasted the sweetness.

Taking Semir as an example, the 2013 financial report shows that children's clothing has become the driving force for Semir to drive the growth of income. The proportion of income has increased from 1/4 to 1/3, and the retail sales of children's clothing have nearly 20% growth.

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Less than P, the brighter and brighter industry opportunities gave birth to this July Shanghai fashion children's clothing exhibition.

The business newspaper reporter learned from the host Fang Bo news company that the exhibition is dominated by overseas brands. The fashion children's clothing and accessories brands from the United States, Britain, France, Australia, Sweden, Belgium, Denmark, Holland, Singapore, South Korea and China Hong Kong and Taiwan will be concentrated. In addition, in support of the development of Chinese original fashion children's clothing brand, the exhibition will also launch a "fashion design show" and "children's clothing design competition" to provide a platform for local new generation designers.

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