2014 The Clothing Business In The Brazil World Cup, England's Uniform Is Not Big Enough?

< p > > a > football star < /a > it is already familiar with the product endorsement or for the clothes that are not likely to be chosen for them to wear. "Jonathan Swartland, head of men's clothing procurement at Martha department store, said, adding that: when designing a suit (dark black classic Mohair blended fabric two pieces of custom tailored suit), the mind has already been sold well for sale. < /p >
< p > propaganda and hype, everything has a pretext: the simplest way to get mixed up in a team of gray suits and not to be found is to wear the same suit directly. Not long ago, at Luton airport in London, the British pop star Simon Brudkin (Simon Brodkin), whose other name was Lee Nelson (Lee Nelson), was more famous. He was dressed in England's formal uniform and mixed up in the expedition. After just wandering for a while, she was seen by England Captain Gilad (Steven Gerrard) and was called out by the police. < /p >
< p > is this a criticism of the England team uniform? You see, the commentary on the official uniform of the England team going out to the world cup (members of the team heading off the plane and making a photo of the "family fortune") is endless. It is made by Marks and Spencer and Football Association, which is probably not the fashion product of more than 20 year old young people with a price tag of 199. The price tag is more than 20 yuan. < /p >
< p > > these a > young people < /a > are more likely to choose the Italy Hugo Duchess (Dolce Gabbana) suit and the German team wearing the Hugo Boss suit, though they prefer the practical men's suit Galaxy chosen by the South Korean team. < /p >
< p > "however, football stars are already familiar with the endorsement of products or for the clothes that they are unlikely to choose to wear," said Jonathan Svotlan Swartland, head of men's clothing procurement at Martha store. He also added that when designing Western-style clothes (dark black classic Mohair blended fabric two pieces of custom tailored suits), the mind has already sold well for sale. "Jonathan" < /p >
< p > > a > doubt "/a". In the upcoming Brazil World Cup, the custom suits that players wear is far more than showing fashion elements. At least, those who represent rich countries to participate in the world cup are not. For fans who are not accustomed to wearing a mountain Jersey, the official uniform is a high-end football product. < /p >
"P," we are very proud to hook up with the top events such as the world cup. Of course, the consideration of huge business opportunities is self-evident, "said Mr. "It's easy to bring the players to the Savile Row custom uniforms, but no fans will buy it." < /p >
< p > "I think the way the team in England is right is known to us: wearing a fashionable western style suit without having to pay a lot of money," said Dave Hewitson, a commentator and Dave Schweissen of football fashion. "It means that you don't have to pay millions of dollars, and you can wear a million dollar football star." < /p >
< p > this is good news for business. Having a uniform for the team may cost the producer 250 thousand pounds and take a certain amount of time. "It is much simpler to outfit the football players than the olive players, but it is not easy to tailor each player," says Timothy Everest, who designed the England uniform for the 2010 World Cup in Martha, which is expected to sell quite well. E Forrest said that he had sold 7000 sets of formal uniforms and became the best selling jersey of Martha's department so far. < /p >
< p > football clubs and the fashion industry have joined hands in various countries' league matches. For example, Lanvin and Trussardi respectively design the jersey for A Senna (Arsenal) and Juventus (Juventus). Armani (Giorgio Armani) has worked with Paul Smith (Paul Smith) and has long designed a uniforms for England team. Recently, it has signed a three year contract with Bayern Munich (Bayern Munich) to provide shirts for the other team. < /p >
< p > fashion brands also make full use of other opportunities provided by the world cup feast. For example, Armani launched the world cup themed T-shirt series; online retail store Yoox and soccer fashion magazine "Sepp" jointly launched the limited edition sportswear series, each of which can not help but remind people of the designer's national team. < /p >
< p > but in addition to making profits, does each shirt have a deeper meaning? Domenico Dolce, co-founder of dujibana, said: "there is a certain expectation for the jerseys because" the stars are now fashion icons "in the Domenico. But another co founder, Stefano Gabbana, added: "the formal uniform is still the window to display the national image." because we are a fashion brand in Italy and are committed to inheriting Italy's clothing tradition, so we are pleased to design the uniform that reflects the image of Italy national team. "Stefano Gabbana" This is the combination of fashion traditions and national dignity. < /p >
< p > this is why the tailor Charlie Alan (co designing the 2010 World Cup England uniform) was surprised by the Japanese team's choice of Dunhill (Dunhill) uniform for the world cup. Dunhill brand is very well known in Japan. "I think the national team wears the uniform of national brand design, which is of great significance. Why did the Japanese team not wear Lssey Miyake Issey Miyake or Comme des Gar ons ons's uniform? "He asked. < /p >
< p > Alan even suggested that wearing a shirt designed by a local designer might make the team at a psychological disadvantage. "What is the jersey worn by the national team is, in the final analysis, a commercial activity," he said. "But to some extent, the team clothing embodies patriotic complex, it can enhance the morale of the team. It's just like the sense that a high-end suit gives people the impression that it makes itself look taller, like wearing a helmet to fight against it. Besides, in the world cup, it also represents its own country. Wearing team clothes to fight, fight and fight - this is the responsibility of the players. < /p >