Where Is The Future Of The Luxury Market?

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< p > recently, Wahaha's luxury "a href=" http://www.91se91.com/ "mall" /a "- Europe shopping mall intends to rent out from the market in the field. It is known as" one leaf knows the autumn ". Its business difficulties are not only a case, but also confirm the fact that the overall performance of the luxury goods industry is slippery.

Since the beginning of last year, domestic luxury consumption has been "brakes", and this year the market is still in the doldrums.

People in the industry generally believe that the implementation of various "Regulations" and "prohibitions" has made frugality prevail, and the shrinking of the domestic luxury market has become the trend of the times.

Then, how is the market of luxury goods in this city? What direction will it be pformed in the future?

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Mr. P, director of marketing for an international brand, told reporters that the market is the most light this year since entering a high-end department store in 2009.

Since last year, many brands have zero growth or negative growth, and even some brands have "withdrawn".

According to the 2013 China luxury market research released by Bain consulting company, last year, the luxury goods market grew by only 2%, compared with 7% in 2012 and 30% in 2011.

The report predicts that the growth rate of domestic luxury market this year will be unchanged from last year.

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< p > for this reason, people in the industry generally believe that the shrinking of luxury goods market is directly related to domestic related policies.

In particular, the decline in the number of commercial gifts has led to the fastest decline in men's a target= "_blank" href= "http://www.91se91.com/" > clothing /a and watches two categories.

Zhao Ping, an expert in the consumption field, believes that consumers are more and more convenient to buy abroad, or to entrust friends or "Hai Tao" to purchase, which is also an important reason for the shrinking of the domestic market.

Data show that over half of the luxury goods purchased by consumers last year were consumed overseas.

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< p > even though the domestic luxury market is shrinking now, the luxury goods "a href=" http://www.91se91.com/ "giant" /a "is still habitual price rises.

Reporters visited a number of high-end department stores found that compared with last year, the French jewellery brand Cartire raised 6% to 10%; Chanel rose about 15%; Italy brand Ferragamo some commodities on average 400 yuan.

Because luxury goods "increase in price every year", businesses even take "value preservation" as a publicity stunt, giving consumers the illusion of buying gold and buying silver instead of buying luxury goods.

In this regard, Zhao Ping said that the regular price increase of luxury goods is a marketing strategy, and consumers are not realistic to expect their assets to be "value added".

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< p > reporters also found that many brands of luxury goods have promotional activities, and "pleasing consumers" has also become an important marketing strategy.

In the past, domestic consumers bought more than 100 billion dollars a year, supporting the half of the global luxury market.

So, how will the market change in the future? For this reason, expert Zhou Ting thinks that in the next 3 to 5 years, the domestic luxury market will become more rational. The era of the most easy money making for luxury goods in China has passed, and consumers will pay more attention to "cost performance". In the past, many people bought luxury goods to show off their wealth, and in the future, they would pay more attention to quality and cultural connotation.

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