The Average Profit Margin Of Home Textile Enterprises Above Designated Size Is 4.8%

　　 China Household Textile Industry Association The annual meeting of 2014 bed products will be held in China, and more than 140 outstanding bedding enterprises from all over the country will attend. Yang Donghui, honorary president of China Textile Industry Federation, honorary president of China Textile Association, and Yang Zhaohua, President of China Household Textile Industry Association, made a keynote speech. The meeting focused on the new marketing mode of e-commerce and new ways to break through the industry.

　　 Yang Donghui It has affirmed the great achievements made in the development of home textile industry in recent years. The industry has further strengthened its cohesive force and further improved its ability to resist risks. The awareness of bed towel consumption is changing, and the potential of home textile market has been further released. At the same time, he encouraged enterprises to face the crisis and dialectically. At present, enterprises are faced with multiple challenges such as rigid cost growth, low consumption and environmental constraints, which are also aimed at all manufacturing industries and are public. Under such circumstances, many enterprises complain, wait, worry, and do nothing. This is precisely the way of wise men. Whoever takes the lead in adjusting strategic thinking and finding the right way to break through is able to seize the advantage of taking the lead and achieve transcendence.

Yang Zhaohua analyzed China. Home textiles According to the overall market and development trend, he pointed out that according to the economic operation data of home textile industry, the profits of 1793 Enterprises above Designated Size reached 4 billion 600 million yuan in 1~5 months, an increase of 6.5% over the same period last year, with an average profit margin of 4.8%. The profits of the 15 industrial clusters of the association increased by 10.5% compared to the same period last year, with an average profit margin of 5.2%. The profits of the 191 enterprises that focused on tracking statistics increased by 1.7% compared to the same period last year, with a profit margin of 5.3%. Enterprise production is still growing steadily, export growth is relatively strong, and the overall operation quality of the industry is good. However, the growth rate of domestic sales has dropped markedly, and the trend of enterprise differentiation is still continuing. In addition, the upstream of home textiles should also be concerned, especially cotton prices fluctuate greatly, and the impact on home textile industry can not be underestimated.

However, Yang Zhaohua is still optimistic that the "bonus" of the home textile industry has not yet arrived. The consumption concept of bed towel has not yet been fundamentally changed, and the potential of the home textile market has not yet been completely released.

At the meeting, Xue Weicheng, executive director of the home textile Commission and chairman of the special committee of bedding products, talked about the development of Luo Lai brand from the perspective of brand development, elaborated on its views on the development status and trend of the bed products industry, and introduced the focus of the work of the bed special committee. Xu Bin, chairman of the leading edge company, shared the views with the participants on the theme of "challenges and innovations in the traditional channels"; Fu Zhiyong, founder, partner and independent consultant of the electronic business consulting center, made a keynote speech on the "new channel construction and development". Gu Hongwei, vice president of anzheng group, introduced the operation experience of the brand clothing enterprises for reference to home textile entrepreneurs. Zheng Zhaxian, general manager of Haixing marketing center, introduced the performance of biological fabric and its application in the bed products industry.

During the period, the representatives of bed manufacturers discussed the issues related to expanding domestic demand, guiding scientific consumption, upgrading and transformation of traditional channels, developing and applying new channels, and upgrading other aspects.