Xu Lei'S Pioneering Work Is Different From Life.

< p > graduated from Fudan University, worked in the media for 10 years, studied abroad, executives from foreign companies...

Xu Lei, 48, wrote the latest page of his career resume on two words "starting an undertaking".

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< p > no longer young, but determined to be young people like to play mobile a href= "http://www.91se91.com/news/index_c.asp" > Internet business < /a >, Shanghai people Xu Lei has his own idea.

He did not regard entrepreneurship as a desperate gamble, but just as a journey of life.

"People are enjoying themselves in the scenery."

Last year's Spring Festival, he launched the "BLA travel" on the line, the lively online travel market has another player.

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< p > < strong > no more years to clear up and start again < /strong > < /p >

< p > If life is compared to a match, Xu Lei is more like a defensive player. "Professional manager" has been his best position for himself.

In fact, he did the same.

He spent nearly 10 years in the mainstream media in the 90s of last century. He completed his MBA degree abroad. He has been working in McKinsey, Boya and other foreign consulting companies since he returned to China.

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By P, in 2008, he suddenly felt that the life of a regulated and stable foreign company was a little bit less, and even felt that "foreign companies did not have much room in China" and resolutely resigned.

"My mind is better. Life should be cleared up every once in a while."

Xu Lei gave up his good life quickly.

Choosing to start bras is related to their interests.

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< p > Xu Lei himself is a truly "holiday control". He travels abroad two times a year and takes a short vacation in some resorts and The Inn Boutique every quarter.

"Instead of visiting scenic spots, it's relaxing, relaxing, paying attention to the quality of travel and enjoying a slow life."

He found that there are a lot of people like him.

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< p > he has identified his entrepreneurial orientation from two trends: first, the society is in pition, and the consumption upgrading has led to the holiday market; the two is the maturity of mobile terminals and social media, which are breaking the old market and user structure, and reintegrating consumers into new vertical communities based on interest points.

"Holiday travel is a market that needs to be seen after a considerable amount of life experience. Young people are suitable for self-help travel and poor travel.

And at a certain age, what you need is slow travel. For example, you will choose a quiet and beautiful resort hotel for two or three days, live in seclusion, taste local specialties, drink tea, stare blankly, and look at lakes and mountains.

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By the end of 2012, Xu Lei and his team launched the "BLA Tour", which recommended the APP application of resort hotels to urban white-collar workers who are keen on slow travel.

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< p > < strong > different ways to do online travel < /strong > < /p >

< p > "a lot of people ask me why I want to start business in the online tourism market where the big business is unified and the competition is hot. Where there is still a lot of market segments and people that are worth cultivating, the key is to use different ways to do it."

Xu Lei said.

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< p > > what is the different way of playing? Xu Lei believes that in the tourism industry, good products spread "viral", which is a good natural content for them to share.

The experience, interest and sharing of holiday products are most suitable for mobile terminals and social media.

"The new approach should be based on mobile and social ends, to help Resort Hotel packaging products and word of mouth, and through a series of marketing and content marketing means to amplify the communication effect, and guide users to click the link automatically into the sales page."

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< p > Xu Lei hopes that Bradley travel will grow into a holiday sharing community with high user cohesion.

It can be a tool for travel sharing. Users can use Bradley travel to "walk along and remember".

Users can get holiday information and share their travel experience.

More importantly, the bra travel platform will provide a holiday package with The Inn Boutique as the core. Users can make reservations directly through the credit card on the client side.

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< p > "the holiday community in my eyes is essentially a good product that serves the crowd, and a holiday experience sharing.

It generates content from users, and combines our own original content. The core profit mode is electricity supplier, not advertising.

The more the product meets the needs of users, the more distinctive it is, the better our income will be.

Xu Lei believes that vacation is not a hard demand, and it doesn't need to be opened every day. It is very different from the commercial APP of the mobile terminal of the hotel.

So from the very beginning, we didn't go all out to do the user volume. Instead, we gathered people who really need to go on holiday and have a crush on holidays.

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Less than P, at present, bras travel micro-blog, WeChat and other travel accounts account for about 500 thousand of the holiday loving people.

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< p > < strong > activating hotel mainly resort mode < /strong > < /p >.

Less than P, the play of bras helped Xu Lei's two teachers.

First, as an employee of the media, he can better grasp the advertising needs of his customers.

For example, the team has extracted the brand selling point of "old house" and "Goushe" for a The Inn Boutique in Hangzhou, and has made a series of interesting micro-blog WeChat promotion activities for the hotel. It has received tens of thousands of forwarding on the social media platform, and only APP's booking for bras has reached more than 160 times.

"This not only promotes a large number of vacant hotels in the short term, but also promotes brand value."

In Xu Lei's view, the hotel itself is more like a travel destination, the main starting point for people to go out for leisure.

Consumers first found a beautiful, unique design hotel to stay for two days to rest, the surrounding tour instead of a matching.

This concept of holiday centered on hotels is gradually becoming the trend of urban white-collar workers.

Against this background, the hotel is changing its supporting role, and striving to become the protagonist.

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< p > second teachers are one of his foreign friends. The other side is a senior manager of a foreign company. He knows well how to promote the marketing of social media.

Xu Lei has worked with him for 2 years, and has learned many new and reliable methods which have been verified abroad.

"I am very good at learning, and I want to learn how to use it."

Xu Lei laughed.

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< p > "outing season", go to Hangzhou to enjoy the petty bourgeois vacation.

The white wooden houses on the edge of West Lake, the Japanese style courtyard in man's heart, and the small garden beside the causeway...

Choosing a house to stay is waking up with flowers, drinking tea and seeing the scenery.

Tong < a target= "_blank" href= "http://www.91se91.com/" > shoes < /a > let's hurry up! "Look at blah's way of promotion, speak the earth's air, and use the phrase" small and fresh. "

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< p > "for small a href=" http://www.91se91.com/news/index_c.asp "> entrepreneurship" /a "companies, there is much room for development in many vertical fields.

Tourism is an experiential product. Under the background of mobile and social networking, we insist on using new media means to recommend good products to users and let users share experiences. For example, the core index of our current business is not traffic, but the forwarding quantity of products, that is, the voting of users.

Do not belittle the forwarding volume, which is almost the only indicator that can unify the interests of users and merchants.

I think as long as we play the role of doing fine and deep, make the characteristics, that is, there are opportunities for development.

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