Children'S Home Textile Market Gap Still Exists.

The gap in children's home textile market still exists. With the general improvement of people's living standard in recent years, children's consumer goods market is gradually expanding.

Children's home textile market has also begun to receive the attention of home textile enterprises.

But in 2008, the children's home textile market was also affected by the financial turmoil.

Our correspondent recently visited several markets in which Beijing's home textile brands are relatively concentrated. Compared with previous surges, consumers are more cautious now.

"Children's home textiles we do very little, if you need it, we can make it."

This is the interview of the boss of an adult home textile monopoly shop for the reporter's answer, "do you have children's home textiles"?

Obviously, the market gap of children's home textiles still exists.

Miss Dimosa is the head of Hongkong home textile distribution center in Beijing.

Miss Li is located in the shop of Bai Rong World Trade Center in Beijing. It can be seen that in many adult household textile products, children's home textiles are only foil.

The reporter saw several four pieces of children's home textile products, divided into three kinds of orange, yellow, pink, the above patterns are relatively simple, labels labeled pure cotton.

"Children's home textiles, we purchase less, and flower color, varieties are relatively small."

Miss Yu said, compared to the adult home textiles, the purchase amount of children's home textiles is much less, and the manufacturers do not produce children's home textiles as the key products.

Mr. Yang has represented many home textile brands, ranging from high-end to low-end products.

But children's home textiles are also sold, but "quantity is not to say, or three no products", the reporter saw, Mr. Yang sold children's home textiles only one color, the design is rough, and, "we rarely sell children, specially to buy children's home textile customers are not many."

The "Beijing snow" (alias) as home textile agent has been doing for many years.

Jing Xue said, at present, there are no children's home textiles in their own stores. Later, they will consider part of the market situation. "Now, consumers are generally cautious and the market is not as good as before.

Many children in home textiles are reluctant to do so.

The reason may be that children's home textiles are quite strict in terms of color fastness, formaldehyde content, environmental protection certification and so on, which virtually increases the production cost of children's textiles and improves the entry threshold for children's home textiles market.

Consumers are more "picky", and most other agents do not have children's home textiles.

Is there really no market for children's home textiles?

For this reason, reporters visited some consumers.

Miss Zhang is a white-collar company. She has been married for over a year without any children.

"With children, I will buy children's belongings belonging to him (her)."

But Miss Zhang also stressed that when buying, it will be very careful, such as product environmental standards, whether there are rich colors, patterns, and so on. "I think these are very important for children's health and intellectual development."

Miss Zhang said that she would go to a special store if she wanted to buy it, and would like to have professional guidance.

The advertisement designer, Li duo, from Shanghai, thinks more carefully. "I will buy it for my child, but the material of the quilt, what material is in it, what kind of material is there, whether there are lovely patterns or patterns, these are all carefully considered."

Li duo said that quality and safety are of course the most important, but the size is also a factor to consider.

Miss yuan, a media reporter, also said she would buy home textiles for her children, and she considered the same factors as the top two.

Among the ten married women interviewed by reporters, 60% will buy children's home textiles for children, but the most consideration is product safety, quality and color design.

Obviously, children's home textile market still has the possibility of continuous expansion, and how to grasp the hearts of mothers in safety, quality, color, pattern and so on requires enterprises and businessmen to consider carefully.

At present, the relatively perfect home textile specialty stores, specialized children's home textile stores are very poor.

In 2008, the US Cotton Corp completed the latest home textile products survey.

The Praxi group (Kittredge, CO) sampled 800 women aged between 25 and 70 in the United States. They represented different regions, income groups and educational backgrounds. They were the main buyers of household textile products in the family.

Of the 800 women, 403 women had children under 18 years of age.

Of the surveyed women, 42% recently purchased home textile products for children, a significant increase from 29% in 2006.

In contrast, China's children's home textile market still needs to be vigorously developed.

The increasing demand of consumers also requires businesses to improve their products in many aspects such as product development and market sales. The market prospect of children's home textiles is still optimistic.