O2O Layout, Let The Bullet Fly For A While.

< p > on the way of SF to open "Hey customers" (the industry has been referred to as "Hey shop"), the wind has been heard for a long time. For the specific mode of operation, the relevant people of SF have also kept silent, not revealing too much, which has also given the "Hey guest" mode a mysterious color.

Therefore, "Hey guest" opened, there are many industry fans and fans to see.

< /p >

< p > it is said that the "Hey guest" of a href= "http://www.91se91.com/news/index_c.asp" > Shun Feng < /a > has a facade like the physical store, but the store can not see the traditional shelves, instead of the hundreds of merchandise photos on the wall and glass, including the electric, a href= http://www.91se91.com/news/index_c.asp, watches, /a, food, clothing, fruits, etc., which are also divided into service area, filling area, fitting test shoes area and so on.

Customers can scan the list through the two-dimensional code under each item, and enter the optimization of SF through the tablet intelligent terminal in the store, and select all the goods on line.

< /p >

< p > < < a href= > http://www.91se91.com/news/index_c.asp > > hey < /a > has both online and offline functions. The store has almost no package from car (machine) ticket purchase, telephone recharge, water and electricity payment to all kinds of goods on the spot, online mail and other items.

Moreover, "Hey guest" directly eliminates the middle circulation link, which is consistent with the price supplied by the supplier.

According to the staff, compared to the traditional community convenience store, "Hey guest" has more convenient functions, and compared with the network electric business, the service of "Hey guest" can be seen and touched.

< /p >

< p > media has conducted simple monitoring of this kind of store, and the conclusion is "no good".

From a single store's revenue and cost estimates, "Hey customer" is definitely losing money.

Some people are not particularly optimistic about the "Hey guest" mode. They think that it is too advanced, or that although they have advantages over offline and online, they also have disadvantages, and they are not absolutely reliable.

< /p >

< p > this case reminds me of a famous saying circulated on the Internet: the industry is burning money, and this XX can be set in many industries.

In other words, although the future of "Hey shop" is uncertain, no one can deny it easily just now.

< /p >

< p > O2O is undoubtedly the mainstream business mode in the Internet era, but the pattern of this area is far from being finalized.

Enterprises under the line want to attack online, "Hey shop" is a typical case.

Online e-commerce providers also want to take root. Delegates are Jingdong that have just fused a lot of money.

Not long ago, Jingdong announced that it would cooperate with thousands of social stores across the country to incorporate these stores into the Jingdong logistics distribution system, and could also undertake the last mile delivery and inventory functions of Jingdong products.

< /p >

< p > Shun Feng to the left, Jingdong to the right, the original wells do not make the two kinds of enterprises in the water at the intersection of O2O, the reason is simple: in order to survive for a long time, it is a must to get through online and offline.

< /p >

< p > in the short term, "Hey shop" will be difficult to live, and Jingdong's convenience stores may not be good where to go, but the rules of the game in the Internet age have always been based on customers as core resources.

Whoever can catch more customers under the same circumstances and who can persist more persistently will win the final victory.

< /p >

< p > the same situation will happen in the banking outlets, the operator's business hall and all the companies that have enough network resources and intend to survive in the Internet age in the form of O2O.

The bullets just came out and might fly for a long time.

< /p >