Exclusive Interview With Daniel Wechsler, Executive Vice President Of Vulcain Watch

< p > in the view of Vulcain executive vice president, a href= "http://www.91se91.com/news/index_c.asp" > Daniel Wechsler < /a >, nowadays, female consumers no longer simply buy neutral watches, but choose suitable forms.

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< p > < strong > neutral form is no longer the preferred choice for female consumers < /strong > < /p >

Reporter: you have been plunge into Switzerland "a href=" http://www.91se91.com/news/index_c.asp "> watch industry" /a "since 2001. What changes have taken place in the watch market during the development of these 13 years? How many changes have you made to China in the past 13 years? What is the change of the Chinese market? < /strong > /p > P.

< p > Daniel Wechsler: no matter where we are, we sell a high-end attitude towards life, so that every customer who chooses watches has the opportunity to pursue beautiful things.

For the Chinese market, I think the biggest change is that consumer spending power has become stronger, and Chinese consumers are more open to the watch.

From these two points, we can say that China's watch market has become more and more internationalized.

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P: < strong > reporter: for a long time, men have been the main force of consumer luxury watches. However, with the pfer of women's luxury goods, watches are becoming more and more popular among female consumers.

What do you think of the market for women's watches? Will Vulcain increase the research and development of women's watches in the future? What changes do you think the women's cognition of watches has occurred over the years? < /strong > /p >

< p > Daniel Wechsler: female consumers are a very important part.

In the past, many female consumers tended to buy neutral watches.

It is also true that many watches brand will not launch a special series of women watches.

But now it is different. Female consumers begin to choose their own watches and begin to value the function of watches.

Watch brands also pay more and more attention to female consumers, and we are no exception.

Judging from the proportion of consumption, our consumption ratio now accounts for 20% of female buyers.

I think the number will expand in the future, and the ideal ratio is 35%.

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< p > < strong > domestic consumers' understanding of watches is no longer simple > /strong > /p >

P: < strong > reporter: Vulcain opened the first store in Beijing, China, enough to reflect the brand's importance to the Chinese market.

Why do you choose China as the first brand store in the world? What do you think of China's wrist watch < a href= "http://www.91se91.com/news/index_c.asp" > consumer market < /a > < /strong > /p >

< p > Daniel Wechsler: we have confidence in the potential of consumption in the Chinese market. Chinese consumers are getting more and more knowledge-based on wrist watches.

Setting up shop in Beijing is the first step for our future development. Next we will open a store in Xi'an and Shanghai.

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< p > < strong > reporter: in recent years, the global luxury consumption is weak, and the domestic watch market is affected by this effect.

Why did you choose to enter the Chinese market when such an industry is in a downturn? < /strong > < /p >

< p > Daniel Wechsler: declining performance, which is for some brands, but it does not affect us very much.

We produce 4500-5000 watches every year, and the output is very small.

And our brand has 150 years of history, the core is also produced by ourselves.

Every watch will be tested for quality and quality assurance.

We have advantages in terms of the history of the brand, or the quality and design of the watches. It is precisely with these conditions that we choose to enter the Chinese market.

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< p > < strong > reporter: can you introduce the limited edition of this year's new product? < /strong > /p >

< p > Daniel Wechsler: in order to celebrate the opening of the Beijing store and coincides with the 2014 Chinese horse year, we specially refined the 50s President "s Pegasus Pegasus" enamel alarm series. The Tianma, which symbolizes wisdom and knowledge, shows our attainments in traditional clocks and crafts and enamel technology.

The other one is the On The Mountain model. These two models are our new limited edition this year.

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