Technology And Sports Equipment Integrate New Future Selling Points.

　　 science and technology Application will be one of the selling points of sports brand in the future. Although as a product positioning, high-tech sports equipment is more inclined to high-end customers and specialized users, but with the improvement of technology and consumption ability, people's interest and demand for high-tech sports equipment will bring broad room for development.

"It's really not a thing to wear a ADI now. Today, what we most value in sports equipment is the cultural connotation of the brand and the technological content of the sports equipment." Guo Yanchao is a sports man and has a deep study of sportswear. He thinks that with the increasing living standards, people's demand for sports equipment has changed a lot. "Now people can afford to wear famous brands, so they want to dress healthily and handsome, which puts forward higher requirements for sports technology and fashion."

But now, for sports technology, whether it's cushioned cushioning on basketball shoes or sweating fabrics on sportswear has been weird. These technologies are not really "technology". To say that the real sense of sports technology, we need to use some of the latest wearable and digital technology to "feed" the product.

　　 at present The two most famous sports brands in the world, the world's most famous sports brand, were launched with the technology sense of sports products respectively. The Nike+ was launched, and the miCoach was launched. The two products were based on the professional and healthy nature of the sport, equipped with sensor movement chips on the sports shoes, and connected with some digital products to record motion data.

As long as the App application of the corresponding product is downloaded in the smart phone, it can record motion data by mobile phone, including the date, time, distance, speed, heat consumption and total number of movements. "These two sets of sports chip products have their own advantages. They are assisted by the combination of sports equipment and mobile devices. They also provide various recommended sports programs on the product website to help users manage data. It can be said that a small motion chip achieves self management of exercise training." Guo Yanchao told reporters that the demand for health and professional sports is increasing nowadays, and the emergence of these high-end products not only complies with the development of technology application, but also makes the sports equipment grade up to a higher level.

The reporter came to the branch store near the workers' Stadium and found that many consumers tried out a series of running shoes with miCoach chips. "This series of shoes is lighter and more professional. I have already bought second pairs, and it can urge me to exercise, and according to the data, I can plan my sports plan and see that the data recorded every day are quite successful." Chen Liping, who is preparing to buy shoes, told reporters that she was willing to invest in sports equipment. In addition to such professional running shoes, she also had a latest sports watch, which could also record sports data.

　　 Shopping Guide Mr. Zhang told reporters that this smart watch is only sold in some stores, and the number of production is not too much. Although the price is as high as 2999 yuan, it is out of stock. In addition, sports shoes with miCoach chips are also very expensive. The price of different styles and models is near the lowest price, but sales are good.

Therefore, from the current people's consumption preferences, and the popularity of fashion, fashion, technology and intelligent sports equipment, it reflects the improvement of people's consumption ability and the change of consumption structure. However, it is important to note that the combination of modern technology and sports equipment should not be overcorrected. We should not emphasize too much on the technological gimmicks of the products. Manufacturers should also provide more economical and practical sports equipment based on consumer demand and product positioning. "The purpose of sports technology is to make products lighter, more dazzling, more comfortable and intelligent. In terms of the technology configuration to meet certain sports performance needs, the current level of sports technology is enough." Guo Yanchao told reporters that now some sports equipment in pursuit of a special performance, even at the expense of comfort.

But in general, the application of technology will still be one of the selling points of sports brand in the future. In the future, how to pay more attention to product practicability, better combine scientific exercise with sports fashion, and how to embody different sense of technology in different grades of products will become the key to enhance brand competitiveness and attract consumers in the future.