Wenzhou Shoe Clothing Factory Shops Quietly Become Popular, Consumers Group Purchase

In the past, we spent time in the shopping mall activities. Later, when we were promoting the electricity supplier, we had to go shopping. But in recent years, some smart consumers in Wenzhou have moved from these places to new shopping positions -- brand clothing factory shops in Wenzhou and surrounding industrial areas.

You can buy brand clothes and experience brand service in the shops of these factories, and you may also get the seasonal hot money at a very low discount. What's more, you can buy brand explosion next year -- factory sample clothes.

Consumer groups go to factory stores. Blood donation "

"Sales of large orders are relatively large. Generally, two or three people come to buy clothes by group, and a lot of ten or twenty clothes are consumed at the same time." Last year, the Longwan airport Boulevard Yongan River Road, the opening of the commercial d&x, SFM, A.J, follnsi, jazz and so on, all kinds of high-end men's clothing brands sold at thousands of yuan in the domestic shopping malls, which can be bought at a price of several hundred yuan. Jin Li, director of marketing of Faye Ray Deal O Teles Garments Co., Ltd., introduces consumers in Cangnan, Yueqing and Taizhou to buy clothes in twos and threes every weekend and holidays. The turnover rate is very high and the number of transactions is higher.

Last year, Zhejiang Kuo Shuai Garments Co., Ltd. was reopened in the more than 1000 square meter factory store of Binhai park. Besides the high-end men's clothing brand "mark George" sold by its agent, the store also had the sample clothes developed by the company for the OEM processing of many men's wear brands at home and abroad. New stores open, many old customers are attracted to purchase, especially consumers in Pingyang, Cangnan, Yueqing and other places. Mr. Xu, who is buying clothes at the store, introduces himself as a native of Taizhou. He can buy clothes from friends here and often get good value for goods, so he will buy some more back every time. Besides himself, he will send some to his friends.

These factory shops usually have larger parking lots for consumers to use. A staff member of the French group said that there are more and more consumers in the factory shops at the French headquarters of Binhai park. In order to facilitate the internal management of the company, only a small number of parking lots were opened to the consumers of the factory shops. Now that the number of guests coming to the shop is large, the parking area has to be expanded.

　 Hundreds of major clothing sales

"Every brand and factory corresponds to an alphabetic number, and now the English alphabet is not enough." In the discount store in Wenzhou's fan Xi Ni Clothing Co., Ltd., we have concentrated on more than 100 garment processing plants and more than 100 domestic high-end menswear brand products. Although decoration and display are simple, sales are hot. In recent two or three years, fan Xi Ni clothing has successively opened 5 factory shops in Wenzhou urban area, Binhai Park and Taizhou.

In recent years, apart from more and more factory shops in the community and industrial areas, besides the brands of the wedding birds, Jordan, French and Zhuang Ji, a number of high-end men's clothing manufacturing factories such as Dong Meng group, Zhejiang Pete Denton Clothing Co., Ltd. have all opened similar integrated factory shops. These factories are also the top tier gold suppliers at home and abroad.

According to Zheng Chenai, President of Wenzhou clothing trade association, Armani, Zegna, Versace, Gucci, Martha, boss... Hundreds of high-end men's clothing brands are processed in Wenzhou; the top ten men's clothing brands in the world are more than half of them in Wenzhou. In Wenzhou, there are more than 1000 men's clothing enterprises, high-end men's wear manufacturing, but also has the world's first-class level. These factory stores use this advantage of origin to become the most popular place for smart consumers.

Jin Li told reporters that there are more than 20 famous brands in the industry, including brand clothing and domestic and foreign top brand supply partners.

Factory stores lead consumption value regression

"Nearly 12 thousand people entered the store within 3 days, and nearly 9000 transactions were made, nearly more than 300 orders per hour, and the highest turnover reached 16 thousand yuan." Last month, Zhejiang Joe's apparel Co., Ltd. located in Longwan Lanjiang road company headquarters sales outlets within 3 days of the time limit, the degree of easy to fire can be compared with the big business promotion. In fact, this is the second promotion of Jordan's factory shop. Every time it is crowded with people, it generates a high volume. It is reported that a large number of clothing factories in Wenzhou sell not only inventory, samples, but also many new products, which can be more affordable by means of off-season factories.

"Now the consumer market brand price is really too high, a shirt thousands of dollars, even we find it difficult to accept." Not long ago, Su Baoyan, vice president of the China Fashion Designers Association, said in an industry exchange meeting. She said that in recent years, the space for increasing the price of the brand has become less and less, and the price of the bubble has reached the point where it has to be squeezed. Su Baoyan believes that recently, some brands such as Jordan clothing in Wenzhou have been pushing shop sales mode. Only in a relatively low rent community, the price setting rate is low, and sales mode with quality and brand protection can be favored by consumers.

In recent years, more and more garment industry peers have come to realize that the era of rational consumption has arrived, and marketing restores "deep fragrance of wine and not afraid of alley".

It was also at this time that the clothing factory shop began to be popular in Wenzhou. Wenzhou, which has a large number of domestic and international clothing brands, has more advantages.