Fast Fashion Group Hits The Domestic Market And Brand Expands Faster.

Gap, the American fashion style fast fashion brand Gap, has been very active recently: Binhu Wanda Plaza officially opened in June 20th, and the June 20th P gathering.

Not only is GAP, but Japan's fast fashion brand MUJI has heard that it will also open 4 stores in Wuxi in one year.

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< p > > strong > a fast fashion brand on shore City Plaza will be opened into a shopping bag.

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Gap, the American fashion style fast fashion brand Gap, has been very active recently. Recently, Binhu Wanda Plaza was officially opened, and the gathering of IKEA in June 27th, the shopping center of the Hong Kong shopping center is also about to open.

Not only is GAP, but Japan's fast fashion brand MUJI has heard that it will also open 4 stores in Wuxi in one year.

This year is the "new year" of fast fashion brands entering Xicheng. With the opening of shopping centers such as coastal city, gathering City, Yunlin and the Mixc, the fast fashion brand has launched a wave of aggressive beachtide.

Moreover, this time all came from a group.

People in the industry even say: "the second wave of business in Wuxi is going to break out this year!" < /p >

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< p > by the end of 2013, in the recruitment of new Wuxi's new stores announced by official micro-blog, Wuxi accounted for 4, including Binhu Wanda, cloud bat building, Intel IKEA, coastal city, and Jiangyin settled in Ole Burke.

Another Japanese fast fashion brand, MUJI, is also reported to be distributing 4 shopping centers in Wuxi coastal city and the Mixc this year.

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< p > not only single fast fashion giants are speeding up the distribution, but at the end of this month, two new integrated brands, fast fashion brands are coming to the group, and many new faces have appeared.

These shops are all concentrated in a complex, and this gathering mode began to appear in Wuxi for the first time.

The Yunlin IKEA shopping center, which opened in June 27th, besides GAP, Zara, UNIQLO, H&M, Mango and so on, will introduce many brands that Wuxi has never seen before, such as the British NewLook, the US Old Navy, Forever21 and so on, which will undoubtedly bring many fresh feelings to the public.

In June 29th, the coastal city, which will be unveiled, will also include ZARA, H&M, MUJI, GAP and other fast fashion brands.

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< p > the shopping environment created by this fast fashion brand can not be ignored.

Most of the fast fashions are sold in big stores.

For example, these brands are gathered in Yunlin. They are all flagship stores with an area of more than 1500 square meters and up and down two floors.

Although the operating costs of large shops such as rents and shop assistants are much higher than those of ordinary stores, the effect of large shops is also obvious.

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< p > "Wuxi's fast fashion brands are too few to match Wuxi's economic status."

Insiders believe that the rapid expansion of fast fashion is just "making up missed lessons".

This slow rhythm has been broken.

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In the early years of P, Wuxi's first fast fashion brand UNIQLO settled down to shop very well. Because of the difference between the fast fashion style and other floors of the shopping mall, the fast fashion brand of the individual soldier soon disappeared in the sight of people.

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After P >, fast fashion brands including MANGO, Zara, U-NIQLO, H&M and C&A have been opened in Xicheng department store and complex.

Facts have proved that, because unable to get a large area of shops, and its parity position has a certain impact on other brands in the market, fast fashion brands do not adapt to the soil and water in department stores.

As a result, brands such as MANGO, which originally opened in Baisheng and far east shopping centers, have fled.

In those days, Poly Plaza succeeded in introducing H&M and C&A two fast fashion brands in the pformation process.

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< p > over the past two years, many commercial complexes such as Hang Lung, Suning, the Mixc, coastal city, Intel IKEA, Huishan Wanda and cloud bat have been settled, and the brand upgrading of some original complexes of Binhu Wanda has provided more incubators for these fast fashion brands.

Moreover, with the increasing saturation of the distribution of cities in the first tier cities, Wuxi's two or three tier cities have also become an important area for fast fashion giants to hit the beach.

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