Fast Fashion Brand Forever 21 Plans To Expand Radically In The Next Three Years.

2014/7/2 9:01:00 22

Fast Fashion Brand Forever 21 Plan Expansion

> a href= "http://sjfzxm.com/news/index_x.asp" > US < /a > fast fashion chain store Forever 21 plans to expand radically in the next three years, doubling the number of global stores to 1200. Forever 21 co founder and chief executive officer Don Chang said in an interview that Forever 21, the latest low-cost store concept F21 Red, will become a major component of the expansion plan, and the company will announce the specific layout process in the coming months. 
Less than P, the world's first store with an area of 18 thousand square feet F21 Red has been unveiled in southern California in May. The price of goods in the store is only $1.8, and the prices of hot products such as T-shirts and jeans are also low to $3.8 and $7.8. Analysts questioned Forever 21 at the expense of gross profit to earn market share, but Don Chang said that the company purchases products in large quantities, reduces costs through scale effect, and voluntarily reduces gross margins to benefit consumers. He pointed out that such low price products have always existed in Forever 21, while the concept of F21 Red stores is coming into being in response to changes in the needs of young customers. 
 it is Forever 21's "a href=" http://sjfzxm.com/news/index_c.asp "positive" /a "progressive" Abercrobie Fitch Fitch Co. (NYSE:ANF), American American (a) and "e" (")" the United States has become more and more difficult to manage. Don Chang said it would fill market space as soon as possible before the rise of new competitors, and maintain the leading position of cheap, fast fashion retailers in the US. 
 Forever 21 now has 469 stores in the United States, and the other 131 overseas stores are distributed in international markets such as Canada, Britain, Europe, mainland China, Hongkong, Japan and South Korea.