Fujian Shishi Builds The Dress Design "Silicon Valley"

< p > < span id= "fck_dom_range_temp_1404554278289_796" recently, the salon was held in Shishi by the a > the China Fashion Designers Association < /a >, Tsinghua University, Italy Politecn Milan and Italy National Fashion Association. The salon was hosted by Shishi textile and Garment Association. Ma Jining, chairman of the China Fashion Designers Association, and MBA Stefano (Stefano Mangini) of the Milan business association, and Tian Qiming, vice president of the textile and clothing trade association, Liu Yiqun, and the more than 20 member enterprises, such as heritage, Cardy Saint Fox and Western camel, are gathered together to share the fashion view. < /span > < /p >.
< p > "strive to transform Shishi into the largest and most innovative fashion designer in China, the entrepreneurial cluster base and China's best fashion designer's entrepreneurial paradise, and China's first dress design Silicon Valley. Set sail for the dreams of designers... " The speech of chairman Tian Kai Ming opened the prelude to Sharon. < /p >
< p > "why does the brand exist?" "why should we develop this product?" at the scene of fashion salon, Stefano Mangini throws up a series of problems to interact with the enterprises. Through the diversified ways of image, video, network and on-site interaction, it explains in a comprehensive way how to create a successful fashion brand, and uses the rich examples of the real international fashion celebrities and the on-site business guests to collide with each other. < /p >
< p > clothing brand should be innovating, but also have the character of < a > oneself < /a >, otherwise it will be easily forgotten by the market. Brand is first born in intuition. Many products are often beautifully designed, but they do not know who to design, and everything they do as a business operator or designer must be clear. Stefano Mangini believes that the most important thing that domestic clothing designers or entrepreneurs lack is "Dingli". Some famous international brands such as Italy and France can stick to their brand culture no matter how they take over. "The function of the brand should be to become a customer to the dream of the ferry." For example, perhaps many people do not know who the designer of LV is or what the operator calls, but the brand image has been recognized. This is the result of the systematic and "fixed force" of the brand. < /p >
< p > the chairman of the China Fashion Designers Association, Li DQI, said that since last year, the development of the domestic garment industry and independent brand enterprises has met with great bottlenecks. In the past, extensive expansion methods no longer adapted to the market development, and the new market demanded that the garment enterprises should have fine management and personalized brand positioning. < /p >