Yangzhou'S Industry And Commerce, Shoe Industry, Retail, "Brand Name" Chaos

< p > a pair of "a href=" http:// "www.91se91.com/news/index_x.asp" > leather shoes < /a > with a trademark similar to Pierre Cardan brand. If you only have 100 yuan, you don't feel cheap! Because this may be a "brand name" leather shoes.

On Monday, the press said that in the "three open and three reporting" activities, the commentator of the political style and style suggested that the "Suzhong Trade City" is a serious phenomenon.

In this regard, Yangzhou city commerce and Industry Bureau recently took action.

Since July 1st, the Jiangdu industrial and commercial bureau of Yangzhou has carried out a special enforcement action. It has found that 3 business owners have asked for rectification within a specified time. They have been stopped using the trademark, name and business name similar to the well-known brand to sell goods and infringe upon the rights and interests of consumers.

Recently, relevant officials of the Yangzhou Municipal Industry and Commerce Bureau rushed to Jiangdu to conduct a field investigation on the initial improvement of the phenomenon of "brand name" in the central Jiangsu commercial and trade city.

< /p >

< p > < strong > reporter visiting shop can not see "Red Dragonfly" and other brands < /strong > < /p >.

< p > Jiangdu area is known as the "shoes capital of eastern China". In recent years, it is because of the sales mode of combining online and offline, which is full of new vitality.

Recently, however, consumers reported that there was a phenomenon of "brand name" in the commercial center of Jiangsu Province.

< /p >

< p > yesterday morning, the reporter turned around in the Middle Jiangsu commercial city and found that there were no famous brand words on the shop, but several shop signs were still blank.

Through careful identification and mark from the signs, we can see "Hongkong a href=" http:// "www.91se91.com/news/index_x.asp" > Red Dragonfly < /a >, "Pierre Cardin", "CAMEL" and other famous brand words.

< /p >

< p > into one of the shops, the reporter saw that although there were no famous brand leather shoes on the shelves, the words "Pierre Cardan" were printed on the shoe boxes stacked at the door.

< /p >

< p > "I only took over this store in May. These are all left behind by the old boss. There are more than 20 boxes, and now they have sold most of them."

Shopkeeper Jiang revealed that the price of these "brand" shoes sold in the shop is only 100 yuan and a pair, which is very cheap.

< /p >

After P, Jiang also took out 2 pieces of paper, which was "company registration certificate" and "registration application acceptance notice" left by the former shopkeeper.

In the company registration certificate, the reporter saw "France Pierre Cardan Shoes Co., Ltd." was registered in Hongkong in July last year to become a limited company.

In August last year, the company also applied to the State Administration for Industry and Commerce Trademark Office to apply for a trademark with the word "Pierre Cardin". However, it is still not registered.

< /p >

< p > in another store, the reporters did not find "a href=" http:// "www.91se91.com/news/index_c.asp" > brand "/a >" shoes, there were obvious signs of improvement in the store, there was no propaganda word on the row of shelves, and the shoebox was pure white, without words and signs.

On the brand name of the sale, the reporter saw the word "shijieqingting" at the bottom of the shoe. The owner of the shop said it was also a registered brand in Hongkong.

< /p >

< p > < strong > which behaviors belong to "brand name"? < /strong > < /p >

< p > < strong > method 1: < /strong > < /p >.

< p > < strong > sign and store brand name < /strong > < /p >

< p > it is learnt that in July 1st, the Jiangdu industrial and commercial bureau carried out the first round of enforcement action against the trade center of Suzhong, and conducted a comprehensive investigation of the leather shoes industry, and found 3 business operators with problems.

< /p >

< p > "for these" brand name "businesses, then issued a deadline for rectification notice, and also on-site forensics, so now can not see signs on the signs.

Zhou Jun, director of the inspection and quarantine brigade of Jiangdu industry and Commerce Bureau, introduced.

< /p >

"P >" in fact, shijieqingting is a registered brand, and neither trademark nor word is misleading.

However, in the inspection, we found that the shop deliberately created a famous brand atmosphere, not only on the signboard, but also in the shop.

Zhou Jun said that the shoes of the shops could still be sold, but all the words "Red Dragonfly" must be removed.

< /p >

< p > < strong > method 2: < /strong > < /p >.

< p > < strong > Hongkong registration, authorized mainland production and sales < /strong > /p >

< p > to another shop which sold "France piercadan" leather shoes, the Inspection Brigade seized 7 pairs of leather shoes and 2 shoeboxes on the spot, and issued a decision to implement the administrative coercive measures.

Zhou Jun said that the brand, whether trademark or name, is highly similar to the well-known brand. Serious infringement is a typical "near brand" behavior.

< /p >

< p > since the infringement, how can the brand be registered? Zhou Jun said, because the registration system of Hongkong and the mainland is different, the threshold is loose. These merchants first authorize to produce and sell to the mainland manufacturers after registering a brand in Hongkong. In fact, many of them are authorized by themselves.

At present, many of the "brand name" commodities that have been investigated are used by this practice.

< /p >

< p > Zhou Jun said that although the French Pierre Cardan Shoes Co., Ltd. had submitted an application last year, it would be difficult for them to pass the examination if they wanted to register the same trademark in the country.

< /p >

< p > < strong > online shop "near the famous brand" also beat the province's first "network case evidence assistant" online < /strong > /p >

< p > it is learnt that the special enforcement action against the "brand name" launched by the Jiangdu industrial and commercial bureau for 3 months will last until the end of September. It mainly focuses on the "brand name" phenomenon of industrial clusters such as the central Jiangsu commercial and Trade Center.

In addition to market "pull net" inspection, supervision and management of households in the rectification, will also carry out centralized legal publicity and guidance.

< /p >

< p > in addition to the physical store, the "online sales force" in Jiangdu has also begun to take shape. Among them, the number of online shops with leather products, such as leather shoes, has reached more than 1100.

Therefore, in addition to checking the "brand name" behavior of the physical store, the behavior of network "near the famous brand" should be taken seriously.

< /p >

< p > aiming at the behavior of the network "near the famous brand", the special enforcement action has a new "bright spot", that is, it highlights the on-line supervision of the behavior of "near the famous brand".

< /p >

< p > Zhou Jun introduced that the Jiangdu industrial and commercial bureau of the first half of this year innovates and has successfully completed the first "network case evidence assistant" in the province.

The assistant, through the comprehensive application of new electronic forensics and cloud technology, will conduct remote monitoring, accurate location and instant forensics on the operation of network market, improving the accuracy and efficiency of forensic network cases.

< /p >

< p > "generally speaking, there is a famous brand word on the shop. Once we notify the merchant, he will immediately cancel the relevant pictures and words, but then he will quietly put it up again and again.

And this assistant will completely record the time of uploading and passing the "brand name" pictures and words.

Zhou Jun said that this law enforcement action will also fully promote this new electronic monitoring mode, set up a special network supervision team, carry out dynamic inspection of relevant network market, collect evidence in real time, and truly supervise the behavior of on-line "brand name".

< /p >

< p > < strong > what kind of behavior is "near the famous brand"? < /strong > < /p >

< p > "brand name" is actually a popular saying.

According to the relevant provisions of the anti unfair competition law, it mainly refers to making use of others' market reputation and product reputation to create confusion in the market by hitchhiking, so as to win market trading opportunities. It is a typical unfair competition behavior.

< /p >

< p > "like businessmen in the business city, some use brand names in shop names, shoeboxes, shelves, and others print brand names directly on products."

Zhou Jun introduced that the behavior of "near the famous brand" was mainly manifested in the following aspects: to highlight and enlarge the font size in the name of the enterprise, counterfeit the registered trademark of others, infringe upon the exclusive right of others to register a trademark, simplify the use of the name of the enterprise, make a misleading false representation or publicity for the origin and producer of the commodity, and use the name of the enterprise name that others have a certain market awareness and known for the relevant public in the name of the enterprise, which is mistaken for the goods of others.

< /p >