LV Tianjin Store Opens In February 1St

For Tianjin department stores, February 1st is a memorable day, because the world's top luxury brand LV is home in Jincheng; for the high-end consumers in Tianjin, yesterday was an exciting day, because the brand they respected finally came to their own distance.

For 15 minutes, LV Tianjin's first single last night, under the contrast of famous brands and celebrities, the champagne and fireworks show up in Tianjin. The friendship mansion in Tianjin is in full bloom. "LV" also ushered in the opening ceremony of its 392nd stores in the world with its super luxurious lineup, and ushered in its first batch of customers in Tianjin.

When the door of LV store was opened to consumers, Mr. Yang, who was 29 years old, first walked to the counter. After 15 minutes, he first came to the bank to pay.

This is the first single sale business of LV after its official opening in Tianjin.

"This is the latest style this year. I have already read the relevant information in advance, so I bought it without hesitation today."

"I like the brand LV very much, and my wife likes it," Mr. Yang told reporters. "This 23600 yuan bag is my Spring Festival gift to her."

When he took over the merchandise from the salesperson, Mr. Yang just opened the package and looked at it briefly. He told reporters that the top brands need not worry about the quality. The reason why it has many favors is its brand charm.

He said, "I am not a body name brand, not a wealthy person, but it can be said to be a person of high taste. The choice of LV is derived from the accumulation of a culture contained in this brand."

In fact, people who admire luxury goods are not necessarily those who only pursue high consumption or very rich, but they must be exquisite people.

I am an ordinary employee and my salary is not very high, but I can afford it occasionally. "

This may be Mr. Yang's understanding of luxury goods.

"How many of the world's top brands are" is an important symbol of urban economic development.

Last night, at the opening ceremony of LV, Li Guolin, Secretary of the Municipal Commerce and Trade Commission, said in an interview with our reporter, "LV stationed in Tianjin indicates that Tianjin's business environment is moving towards a higher level and has promoted and promoted the overall business structure."

Li Guolin told reporters that at present, the national economic development pattern is adjusting from investment, exports and consumption to consumption, exports and investment, and consumption is the first place.

The entry of LV into Tianjin is in line with this development requirement, not only can improve the urban consumption level, but more importantly, it can create a better business environment for the city, such an atmosphere is the basis and premise for stimulating consumption.

Judging from the current market situation in Tianjin, the commercial environment of high-end consumption in the city has been formed under the market cultivation of several high-end department stores such as friendship mall, Yi Shi Dan, Hisense Plaza, far east department store and so on. This is also an important reason why LV chose to enter Tianjin at this time.

Although there is still a period of time before leaving the industry celebration, Li Jianhuai, the general manager of one business group, appeared at the scene early.

As an important subordinate unit of a business group, the dress shop "LV" is a major event of a business group.

Facing the reporter's introduction of LV as friendship and planting a phoenix tree, Li Jianhuai said with a smile: "LV into friendship, its driving and radiation effects are immeasurable.

Up to now, more than 20 top brands are ready to enter the friendship mall.

At the same time, the impact of LV on existing brands is also far-reaching. On the one hand, these brands will be proud of dancing with LV, and will enhance their own grades. On the other hand, they will also treasure their resources more and pay more attention to their image, thus improving the overall service level of the commercial buildings.

Last night, among the many LV customers, there was a fashionable man carrying LV bags.

He stopped in front of a man's shoes and listened carefully to the salesperson's information about the product.

It is understood that Mr. Cui is a native of Tianjin and a VIP customer of the brand. He received the invitation from LV to attend the opening ceremony.

In an interview with reporters, he said he knew his favorite brand was very happy to open a shop in Tianjin. In the future, consumption did not have to go to Beijing or Hongkong anymore.

More importantly, he was also very happy when he saw the merchandise in the shop, not only the new style but also the complete category.

"Praise for the LV brand is self-evident, but as a consumer in Tianjin, I still have a lot of expectations for the brand."

Mr. Cui told reporters that the first thing is that there will be more synchronized products in Tianjin in the future. Secondly, it is hoped that consumers in Tianjin will feel the consumption concept and brand culture of top brands. This will not only require salesmen to have good professional qualities, but also need brands to carry out activities to increase consumer awareness and understanding of brands.

"The development of this city is faster than I expected. Investing in Tianjin is definitely a good project."

Yesterday, LV global president Jia Shijie said in an interview with reporters that after more than a year's investigation, he decided to choose to enter Tianjin. It is precisely the rapid development of Tianjin's economy that has attracted him.

At present, LV has more than 390 stores in the world, but not every store's opening ceremony can be attended by me.

But tonight's opening ceremony in Tianjin is very worthy of my special flight from Paris.

Jia Shijie said that the city of Tianjin now looks quite different from the one he came to Tianjin a year and a half ago. "Even if we come to Tianjin four or five times a year, we will find the change of Tianjin's cities. The speed of Tianjin's economic development is amazing.

The urban environment is quite different from that of a year and a half ago.

Today's friendship mansion has also greatly improved compared with a year and a half ago, and its image has greatly improved.

Jia Shijie said that this led him to believe that opening a store in Tianjin is a very correct decision. It is believed that LV will flourish along with Tianjin's economy after the opening of new store.

The price of the world's top luxury brands is really high. Here, the price of a casual handbag is more than ten thousand yuan, and a key bag is worth several thousand yuan. A simple model lady's hair card price is over 2000 yuan.

In the whole store, the cheapest commodity is a box of notebooks, which sells for 400 yuan.

The most expensive item in the field is a about two hundred thousand yuan traveling bag displayed in the VIP room.

In addition, the goods sold in the shop include travel boxes, travelling bags, daily bags, leather goods, men's and women shoes, sunglasses, neckties, scarves and watches, headwear, etc.

In the shop, the lady's handbag display wall, which is 6 meters long, stops.

The adjacent watch area is the rest area of VIP Lounge.

The LCD display in Lounge continuously displays the latest brand fashion show for men and women.

In addition to high-tech electronic products, there are also small libraries in the area. There are various books from Paris for guests to browse, making the atmosphere relaxed and quiet.

The Tianjin exclusive store has a special VIP lounge with luxurious and comfortable decoration style. The lounge is connected with the locker room, the food table and the special purpose washroom. The design is meticulous.

In the exclusive store, LV specially invited a veteran craftsman to perform hand-made leather products from France.

The Michel Dufresnoy, a craftsman from the Asniere workshop in Paris, has worked in LV for 19 years. It is said that there are only 20 of her experienced craftsmen who have such skills.

Since yesterday afternoon, Michel Dufresnoy, 57 years old, has hand-made handbags in traditional crafts at the store, so that guests can feel the fashion and noble atmosphere from France in the new store.

In his hands, only a needle and thread made a LV classic leather Steamer Bag basically shaped.

However, according to him, it may take some time for a Steamer Bag to be fully made.

In LV, the completion time of each handmade leather bag is different. It depends on the craftsman's craftsmanship and quality. Since the requirements of LV are almost perfect, every craftsman makes his best products.

It is not that LV customers in every country or city can be lucky enough to see LV veteran craftsmen making leather goods on site, and Michel Dufresnoy is also coming from Tianjin's global president Jia Shijie's attention to Tianjin market and the Chinese market.

Handmade leather goods is the unique quality of LV.

According to Michel Dufresnoy, LV currently has 5 factories in France and 250-300 craftsmen in each factory. They manufacture classic handmade leather products for LV global customers.

Yang Jing: editor in charge