Industry Declassified: China'S Enterprise Underwear Orders

< p > many lingerie enterprises release new products from the next season through order, and interact with their distributors and agents.

However, it is not so easy to invite distributors and agents to make money.

Reporters interviewed Xu Jiahui, director of marketing promotion manager of Foshan Maple lotus underwear Group Co., Ltd. and Mr. Lin Shi sun, marketing director of Zhongshan Jian Ao Clothing Co., Ltd.

For example, when we are planning to release new products before the meeting, we should pay attention to the latest trends in the market. We should be good at inducing different feedback from distributors and agents at the order meeting. After the order meeting, data collection can not be relaxed, because these data determine what your customers will sell in the future and how much you earn.

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< p > strong > before the meeting: invitation, < a href= "http://sjfzxm.com//business/" > classification < /a > /strong > /p >

< p > < strong > core skills: sort out and classify distributors and break down /strong < < /p >.

< p > invitation is part of the preparatory work before ordering the order. It needs to be detailed and categorized by the special agent to the distributors and agents, and the promotion and publicity of the new products will be focused on before ordering the meeting.

Only in this way, the invited agents will be well prepared, so that they can have a certain understanding of their procurement tasks before entering the order meeting.

When interacting with distributors, enterprises can provide the corresponding rationing plan according to their needs.

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< p > it is understood that the two brands of MIMI and maple lotus will have 10 series in the first quarter, and nearly 100 products will be released.

One month ahead of time, to determine the type of goods released in the industry is short, most enterprises will at least two months before the order will be established to release products, so as to avoid the situation before ordering, there is no time for remedy and strain.

But this also caused a fault between data collection and data utilization, specifically, the data within two months after the release of the product could not be applied to the new products to be listed.

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< p > Maple lotus group compressed the new product time to one month, in order to avoid this problem.

Perhaps it is precisely because of this decision to delay the establishment of new products, so that this year's April MIMI and maple Lotus brand 2014 autumn and winter new products conference and brand ordering will achieve a total of over 100 million yuan of good results, compared with the previous orders, the total number of orders doubled.

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< p > "our company will have more than 100 products to be released in the first quarter. Generally, 5 months before ordering, we will determine the type of product development this season." Lin Shixun, marketing director of Zhongshan Jian Ao Garments Co., Ltd., said that determining the type of product development is a crucial step, which is related to whether the positioning target of this season is accurate.

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< p > "we will let the design department play all the trousers version in advance for several months.

It will also invite the key customers who sell the top rank to the company to see the trousers board before ordering the meeting, and adjust and modify the trousers version according to their suggestions, so that the products presented at the order meeting will basically get the recognition of most customers.

Lin Shixun said.

This rigorous approach has also won many orders for Lin Shi - sun's enterprises, becoming a better business in the men's underwear industry.

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< p > "we will clearly assign the responsible parts of the staff before ordering the meeting so as to avoid confusion at the scene, classify the invited customers, arrange their schedules by different staff, and focus on those distributors and agents who have more purchasing power."

Maple lotus group planning promotion manager Xu Jiahui said.

This does not mean the difference in customer treatment, but to better enable every customer to find the right resources and rationing plan.

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< p > "secondly, in the process of ordering, in addition to a brief introduction to the overall distributors and agents, the staff responsible for marketing will also help new distributors and agents to analyze the distribution of goods and stores in their respective regions, so as to solve the different needs of customers."

Xu Jiahui said.

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< p > < strong > > communication: < a href= > http://sjfzxm.com//business/ > > /a > /strong > /p >

< p > < strong > core skills: highlight enterprise culture and display new products < /strong > < /p > in all directions.

< p > communication refers to staff members who represent different aspects of product design, production, sales and so on at the order meeting, instead of inviting everyone to discuss them at the scene.

In order to show, it is to display the new products at the order meeting, show the new function and design of the product, present the production process and material to the distributors and agents. Only when the distributor is moved at the order meeting, the distributor will have the opportunity to make the distributor move the consumer.

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< p > generally speaking, most agents only communicate with their own counterparts. If there is a meal arrangement, the other party will arrange the guests in one area.

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< p > no representative personages speak and unify different voices. Distributors and agents are likely to have differences in the rationing of goods. Enterprises need to invest a lot of manpower to communicate and explain afterwards.

If the representatives elect to speak in a unified way, they will be able to identify their differences in the same treatment and similar sales environment before the distributors find the differences in their treatment, so that the problems and phenomena of the parties can be unified into several major problems and phenomena.

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< p > show may be the best way to display new products, but making a show must pay attention to the match between the environment and the style of the product, so as to enhance the product effect.

For example, in the MINI, maple lotus ordering show, with the "dream" as the main line, using the large dreamy T platform, through the combination of sound and light, the essence and brand connotation of MIMI and maple Lotus brand are perfectly presented to the audience.

The atmosphere of the briefing site is in line with the brand product style, and the background is built with a romantic and looming gauze curtain. It adds a touch of mystery to the curtain. It has a strong sense of stereopsis and highlights the characteristics of the product.

The straight T stage extends to the auditorium, allowing customers to appreciate the elegance of the model and the essence of the product more intuitively.

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"P" in the European style large dining table static display area, MIMI has created a luxurious luxurious "underwear feast", with the introduction of new products, showing luxurious and respectable fan; and maple lotus ordering area, designer manuscript, product lace fabric and other elements are everywhere, like a "designer home", exquisite literary atmosphere also let distributors know more about product design details and connotations.

Only by such a display can distributors and agents fully understand the performance of all aspects of the product.

After detailed explanation and recommendation, distributors and agents rush to book MIMI, maple lotus, autumn and winter new products, queue up for signing orders, and the scene is very hot.

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