Heng Yuan Xiang'S "Lei Ren" Advertisement Has To Be Done For 20 Years.
After last year's "Heng Yuan Xiang, rat mouse", during the Spring Festival this year, Heng Yuan Xiang's new year's new year's advertising in about 1 minutes, the 12 groups of actors were playing the twelve zodiac sign, "I belong to cattle, cattle and cattle", "I belong to tiger, tiger tiger tiger" said once again, was called "thunder people" by netizens.
Li Wei, director of brand center of Heng Yuan Xiang group, said that this type of advertising will be "10 or 20 years to go".
According to the official website of Heng Yuan Xiang, the advertising creative solicitation began in December 10, 2008. As of the 31 day of the month, nearly 1000 entries were received. Finally, the 2009 version of the 12 Lunar New Year celebrating advertisement was finally set up. The seven media broadcast in Dongfang satellite TV and Anhui satellite TV during the Spring Festival from January 25th to January 31st this year.
Despite the fact that the advertisement has been planned to stop, the audience has been disputed about it.
On the website of Baidu post bar and Tianya forum, most netizens expressed their dissatisfaction with the advertisement and questioned its hype.
In addition, some netizens refused to buy Heng Yuan Xiang's action. They believed that Heng Yuan Xiang had made an advertisement to make the whole country crazy, a advertisement that thought the Chinese people had low IQ.
In the interview, Liu, a citizen, said, "endless watching a minute, tired", and worried that online comments would trigger the two spread and further expand the popularity of Heng Yuan Xiang brand.
The advertisement should be done for another 20 years. In this regard, Liu Baiguang, deputy general manager of Beijing's The Pr People Consultancy Limited, pointed out that despite the realization of the spread, "declining reputation" is a retrogression in aesthetics.
Han Haoyue, a cultural commentator, said that although the general public felt that "the two time teased", the mainstream urban groups were spurned, but "increased visibility in rural areas", enterprises will still benefit.
Li Wei, director of the brand center of Heng Yuan Xiang group, replied that it would be "10 or 20 years to go on".
Yang Jing: editor in charge
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