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    XTEP Joined The Fast Track To Enter Brazil To Meet The Challenge Of Imitation.

    2014/7/9 16:36:00 32

    XTEPBrazilImitation

    < p > July 8th, a few days ago, XTEP, a famous sports brand in China, has officially signed a contract with Alibaba's foreign trade e-commerce platform. It wants to open up overseas development channels through e-commerce channels, and explore emerging markets such as Russia and Brazil.

    < /p >


    < p > Xiao Lihua, general manager of XTEP electric business, told reporters that choosing the time to start cross-border business is due to the maturity of both internal and external conditions.

    The predecessor of XTEP is foreign trade foundry, and the traditional foreign trade business which has been wired has not been very successful, but it has its own ideas for overseas markets.

    And through the channel of e-commerce, we can quickly open the market and expand the influence and word-of-mouth spread of brands in overseas markets.

    < /p >


    < p > < a href= "http://sjfzxm.com/news/index_s.asp > > XTEP < /a >, at present, the direction of foreign trade business is to follow the pace of fast selling to test the emerging markets in Eastern Europe and South America, explore market demand, and gradually upgrade the scale of project pactions.

    < /p >


    < p > it is understood that XTEP has set up a team to do business in foreign trade business. Besides fast selling, eBay, Amazon and other platforms are also considering or docking.

    In July 5th, with the signing of "ten million Club expansion plan - sports brand KA business cooperation", XTEP has successfully opened shop and participated in many activities.

    Xiao Lihua said that with the development of the business, more products will meet the needs of the market.

    < /p >


    According to the data of all kinds of purposes, the sports industry has become the third largest industry in the sports industry after the 3C and P.

    Therefore, since May this year, fast selling has been collecting domestic sports brand sellers and commodities, and has invested a lot of resources to support branded goods sellers.

    Its recruits include Lining, Anta, Hongxing Erke, XTEP, 31st degree, Hui Li, double star, and permanent more than 50 brands.

    < /p >


    < p > however, after the deregulation of brand goods, the fast selling sports industry may face more problems of genuine imitation hybrid, brand seller and brand goods seller.

    For XTEP, these problems also exist.

    < /p >


    < p > reporter found that search for "Xtep" in fast selling buyer page appeared dozens of pages of products list. From the first page, products came from dozens of different types of sellers, and price competition was intense.

    Compared with the pricing of XTEP's official shops and ordinary sellers, it is easy to see that the price of the same products XTEP official shops will be even higher.

    < /p >


    < p > in the competitive environment prevailing in the "price war", apart from relying on the platform to support the brand and strictly control the issue of goods, how can we highlight the significance of the official flagship store, balance the interests of all parties and open the overseas market smoothly? This is also a problem XTEP has to face.

    < /p >

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