Silk Industry Needs More Self-Discipline.

< p > > a href= "http:// www.91se91.com/news/index_c.asp" > silk is known as "the second skin of the human body". With its excellent quality and unique health preservation effect, it has been popular from ancient times to the present. Silk quilt made from silk has become the new favorite of household with the improvement of people's economic level and consumption ability.

The development of the industry has spawned many silk brands, including brands such as Lang Si home textiles and so on. The brand marketing channel has been one of the important branches of brand marketing.

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< p > but with the growth of < a href= "http:// www.91se91.com/news/index_c.asp" > industry scale < /a >, a series of problems related to the quality of silk quilt have become increasingly prominent and need to be solved urgently.

Some illegal production operators invade silk market by fake and shoddy products and pirated counterfeit products.

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< p > more bad merchants even sell soybean fiber, kapok fiber and chemical fiber to 100% silk and sell them in the network.

The behavior of "shoddy" or "hype" has seriously damaged the interests of consumers, undermined the fair competition environment and normal market order of silk production and operation.

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< p > and in a short time ago, a well-known authority a href= "http:// www.91se91.com/news/index_c.asp" > Quality Supervision < /a > sampling inspection of 5 well-known brands of silk quilt was even more unqualified. Its silk content was not enough and the non silk component exceeded the standard.

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< p > is such a sunshine industry. Because of the rampant counterfeit and shoddy market and high complaints, the consumers' mistrust of silk has been enhanced, resulting in a shrinking market. Silk has been deeply affected by the industry and has greatly affected the healthy development of the industry.

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< p > in the context of Internet sales channels, many silk brands have different prices, ranging from thousands to hundreds, and consumers are often confused by many conceptual hype in the process of purchase.

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< p > to prevent conceptual hype from being able to take advantage of shoddy businesses, in addition to improving market access threshold and strengthening market management, the development of silk industry needs silk self-restraint.

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