Fast Fashion Brands Have Many Quality Problems: Too Fast Is The Main Reason.

< p > > a > UNIQLO < /a > ZARA, H&M, GAP and other fast fashion brands with "fast, ruthless and quasi" three characteristics of rapid rise in the apparel industry. It is learnt that from demand research to design, production and sales to shelves, it will take only 14 days to reach consumers. While they are so fast, they will inevitably cause many problems. < /p >
< p > judging from the quality of imported garments released by AQSIQ, the failure rate of imported garments is always high. Among them, the quality of "fast fashion" brand that is popular among young people is especially serious. According to statistics, since entering the Chinese market, more than ten times ZARA has boarded the list of quality blacklists, H&M has nearly 10 times, and UNIQLO has more than 6 times. < /p >
< p > < strong > too fast is the main cause < /strong > < /p >.
< p > it is reported that the new speed of fast fashion brand has been far from the testing speed. The strategy of "fast fashion" is based on the advantage of cost performance, and the cost of single product is low. Therefore, even after being unqualified, it can not give enough warning effect to the product to be returned or destroyed. < /p >
< p > the AQSIQ reminds that the target customers of "fast fashion" brand are more sensitive to price factors, less concerned about the project of Anne Wei, and consumers are generally not aware of the extent of harm to the clothing product Anne ring project. Therefore, "fast fashion" brand is still popular despite repeated exposure. < /p >
< p > Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, said that although the "fast fashion" brand has been repeatedly reported quality problems, it is still hard to attract consumers' attention. This is primarily because consumers do not attach enough importance to clothing safety issues. "The safety of clothing may not be exposed in the near future, but consumers do not pay much attention to it. The health consequences caused by long-term wear may be unbearable." She emphasized that consumers should always keep in mind the idea of "safety is higher than fashion" when choosing clothes. < /p >
< p > related links: Austrian garden Conway square will appear in Guangdong sports Expo < /p >
< p > 2014 the exhibition of Guangdong Sports Fair has entered the countdown stage. So far, hundreds of sporting goods companies have confirmed to participate in the Expo. It is worth mentioning that the Austrian garden Conway Plaza, jointly developed by Guangzhou Conway Group Limited and China Olympic Park real estate group Limited by Share Ltd, will appear in the Guangdong sports Expo. With the vigorous development of China's sports industry, sports industry projects jointly developed by real estate developers and sporting goods companies will surely attract great attention in the industry and enrich the elements of the Expo. < /p >
< p > it is learnt that the "international sports city" and the "global e-commerce procurement center" in the Austrian garden Conway square will be the largest and most diversified online and offline trading platform and platform for the whole sports industry upstream and downstream. It is planned to be completed and put into operation in late 2016 or the first half of 2017. < /p >