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The Model Is More Red Than The Stars. The Little Mystery In The July Fashion House Advertisement.
< p > calendar turned to July, the autumn and winter of major fashion houses < a href= "http://sjfzxm.com/news/index_c.asp" > Advertising blockbuster < /a > came out one after another. At first glance, it is a group or a group of models, with different positions and shapes. Professionals can see many ways: advertising blockbuster is much more than visual enjoyment. They are the top producers of storytelling. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201408/01/20140801085656_sj.JPG "/" < < > >
< p > < strong > the model is more red than the star < /strong > < /p >.
< p > no matter who is, the first thing to notice when facing the advertising blockbuster is the model. They are the face of this season's brand. The trend in the last few seasons is that more and more brands have abandoned the a href= "http://sjfzxm.com/news/index_c.asp" > Star > /a > to invite models to make a big movie. For models, shooting ads for brands becomes their red and black index, and for which brands to shoot advertisements and take a lot of advertisements, there will be different scores. This number is the basis of the ranking of models based on their walking scores and magazine covers. < /p >
< p > this season's Burberry advertisement, one of the protagonists in the picture is the British supermodel Cara Delevingne, right, that is not long ago in Shanghai big show, holding the umbrella to fly in the air of the beautiful woman. In 2011, it was the first time for Burberry to take the show. After that, it has been involved in Burberry advertising blockbuster shooting, walking shows and various brand activities for many times. It is the love and honor of Christopher Bailey, the brand owner and creative director. Another heroine is the British model Suki Waterhouse. She also shot a perfume advertisement for the brand. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201408/01/20140801085705_sj.JPG "/" < < > >
< p > < strong > Max Mara < /strong > /p >
< p > Max Mara is very fond of movie stars. The first two season's advertising models are Jennifer Garner, a movie star. This season is replaced by Amy Adams in the American scam. She has become a new spokesperson for brand image. The camel overcoat with signs, with a flowing romantic red hair and soft makeup, matches the main sunglasses and packages of this season. The overall image of the brand becomes younger. < /p >
What does the brand sell for < p > strong > /strong < < /p >
< p > in addition to shaping the image, the advertising blockbuster should take on the important task of promoting sales, so every detail of the model is worth considering, so that the whole set of clothes and small glasses are the main products of the season. Take Burberry as an example, the advertisement highlights the men's < a href= "http://sjfzxm.com/news/index_c.asp" > women's clothing < /a > windbreaker, coats and accessories in the 2014 autumn and winter products. At the same time, it forecasts the popular colors and main fabrics of the season, and even releases the trend of beauty. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201408/01/20140801085728_sj.JPG "/" < < > >
< p > < strong > Dolce & Gabbana < /strong > /p >
"P > Dolce & Gabbana is advertised by the Domenico Dolce, one of the brand designers. The models play the role of the princess in the short skirts of the medieval knights, as well as the princesses, Sicilian women and market vendors. In the blockbuster, Claudia Shiv, the famous model, became the absolute protagonist with vivid body language, and the bag in her hand was also a seasonal red product. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201408/01/20140801085656_sj.JPG "/" < < > >
< p > < strong > the model is more red than the star < /strong > < /p >.
< p > no matter who is, the first thing to notice when facing the advertising blockbuster is the model. They are the face of this season's brand. The trend in the last few seasons is that more and more brands have abandoned the a href= "http://sjfzxm.com/news/index_c.asp" > Star > /a > to invite models to make a big movie. For models, shooting ads for brands becomes their red and black index, and for which brands to shoot advertisements and take a lot of advertisements, there will be different scores. This number is the basis of the ranking of models based on their walking scores and magazine covers. < /p >
< p > this season's Burberry advertisement, one of the protagonists in the picture is the British supermodel Cara Delevingne, right, that is not long ago in Shanghai big show, holding the umbrella to fly in the air of the beautiful woman. In 2011, it was the first time for Burberry to take the show. After that, it has been involved in Burberry advertising blockbuster shooting, walking shows and various brand activities for many times. It is the love and honor of Christopher Bailey, the brand owner and creative director. Another heroine is the British model Suki Waterhouse. She also shot a perfume advertisement for the brand. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201408/01/20140801085705_sj.JPG "/" < < > >
< p > < strong > Max Mara < /strong > /p >
< p > Max Mara is very fond of movie stars. The first two season's advertising models are Jennifer Garner, a movie star. This season is replaced by Amy Adams in the American scam. She has become a new spokesperson for brand image. The camel overcoat with signs, with a flowing romantic red hair and soft makeup, matches the main sunglasses and packages of this season. The overall image of the brand becomes younger. < /p >
What does the brand sell for < p > strong > /strong < < /p >
< p > in addition to shaping the image, the advertising blockbuster should take on the important task of promoting sales, so every detail of the model is worth considering, so that the whole set of clothes and small glasses are the main products of the season. Take Burberry as an example, the advertisement highlights the men's < a href= "http://sjfzxm.com/news/index_c.asp" > women's clothing < /a > windbreaker, coats and accessories in the 2014 autumn and winter products. At the same time, it forecasts the popular colors and main fabrics of the season, and even releases the trend of beauty. < /p >
< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201408/01/20140801085728_sj.JPG "/" < < > >
< p > < strong > Dolce & Gabbana < /strong > /p >
"P > Dolce & Gabbana is advertised by the Domenico Dolce, one of the brand designers. The models play the role of the princess in the short skirts of the medieval knights, as well as the princesses, Sicilian women and market vendors. In the blockbuster, Claudia Shiv, the famous model, became the absolute protagonist with vivid body language, and the bag in her hand was also a seasonal red product. < /p >
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