Pathfinder Actively Embraced Internet Online Travel Leader

Here world clothing shoes The Xiaobian of the hat net introduces the Pathfinder, the leader of online outdoor travel.

　　 Pathfinder The company actively embraced the Internet and built up a new strategic system with the Internet thinking (user experience, data and interaction): "multi brand, outdoor travel service platform and outdoor vertical electricity supplier". Through commodity + service + community mode, the three major strategies are expected to open up, build an outdoor ecosystem under the Internet thinking; through online and offline platforms, enhance user interaction to tap user needs; according to user needs, Pathfinder can provide outdoor merchandise + outdoor travel service + outdoor value-added services complete solution.

The online outdoor travel industry is in the ascendant and has vast space. The United States has a total outdoor sports economy of 646 billion US dollars, of which outdoor products sales amount to US $120 billion 700 million, while outdoor related travel, hotels, catering, and event services amount to US $524 billion 800 million. At present, the consumption of outdoor industry in China is mainly concentrated on outdoor products, and the demand for outdoor travel services is in its infancy. The scale of the industry is still small, the network penetration is low, and the development potential is huge. In the future, tourism will tend to be more liberalized, customized and personalized. People will choose less of the previous arrival or sightseeing tourism instead of deep experience tourism. We are optimistic about the development prospects of online outdoor travel.

The company's green field network was founded in late 1998. It is the first outdoor travel website in China and the largest outdoor activity platform in China. By the end of 2013, the green field had 3 million registered active users, with nearly 500 thousand trips per year. Under the green field's LBS application, six foot users accumulated over 100 thousand outdoor routes, 4000 certification leaders and 2 million 400 thousand photos. The comprehensive green platform will provide users with one-stop comprehensive services from outdoor travel information acquisition and sharing, outdoor travel route planning, product recommendation, travel service, outdoor skills training, outdoor activities evaluation, outdoor community communication and financial services.

In 2013, the retail sales of outdoor products reached 18 billion 50 million yuan, an increase of 24.3% over the same period last year, and a compound growth rate of 29.5% over the past five years. The brand of outdoor products of the Pathfinder has been sold for the first time in 2008-2013 consecutive years in the same market for six consecutive years. The main points for future explorer in outdoor products are: the steady development of multi brand business, the rapid growth of online business, and the extension of categories, such as children's clothing and wearable products.

The EPS of the company was 2014-2016, 0.62, 0.77 and 0.96 yuan. Optimistic about the broad development space of the company's online outdoor travel industry, and also optimistic about the transformation of the company from outdoor products to outdoor integrated services. The green field network has become the leader of online outdoor travel in China, and the "A share" online travel scarce investment target is strongly recommended by the company. Investment Grade. The risks of investing in the stock market are mainly as follows: the sales of offline terminals are sluggish, and the operation of many brands is not up to expectations, and the execution rate of futures orders is lower than expected.