2014 Shenzhen Trade Fair: Transformation Of Competition And Cooperation

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< p > the fourteenth China (Shenzhen) international brand < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank" > dress trade fair (short for Shenzhen Trade Fair) with a brand new look, and on the basis of the increasingly prominent local brand strength and closer international exchanges, Shenzhen Trade Fair will fully connect business, market, exhibition and other factors, and strive to enhance the functional and platform influence of the exhibition.

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< p > "in recent years, the industry is faced with many uncertainties and challenges. The first thing to bear is the shrinking consumption of overseas markets caused by the European debt crisis, followed by rising production costs and tight funds, and the domestic garment industry has generally felt a strong impact."

In the view of Shen Yongfang, President of Shenzhen clothing association, the more difficult and challenging the time is, the more we can test whether an industry is adequately prepared to deal with the crisis.

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< p > to deal with challenges calmly and ensure steady growth of output value and export volume.

The "first step" of Shenzhen's clothing industry is first reflected in the foresight of market judgement.

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< p > < strong > force pformation < /strong > < /p >

< p > "Shenzhen garment industry association has been keeping close ties with government departments and all walks of life, and has actively explored new ideas for Shenzhen's clothing development, increased support for independent innovation and creative design of brand enterprises, and promoted export oriented enterprises to turn from the previous single label processing to create their own brands."

Shen Yongfang said that Shenzhen garment enterprises have continuously intensified their efforts to expand the two markets both inside and outside the country, and exported and domestic sales together, using "two legs" to walk.

At the same time, the association implements the high-end development strategy of creative industries to pform the high-end chain of fashion, creativity and cultural creativity.

In this trade fair, Shenzhen was awarded the title of "Shenzhen fashion and creative capital", which also made clear that Shenzhen fashion "fashion and creativity" as an important means to enhance the ability of independent innovation of enterprises, and enhance the soft power of corporate culture.

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< p > 2014, the Shenzhen Apparel Industry Association continued to create the central position of Shenzhen's fashion and creative city, and launched a series of market initiatives.

The international fashion exhibition, international fashion week, design competition and other cultural and creative activities have set up an exchange platform for the development of famous enterprises, famous brands, famous teachers and famous models at home and abroad. The two is to focus on improving service quality of the association, strengthen the association's own construction, optimize and perfect the public service system, form a public service system combining the government, society, industry and enterprises, and strive to build a rapid reaction service system; three, increase the intensity of Shenzhen's brand and the introduction of famous brand products at home and abroad, and promote the construction of Shenzhen's existing garment gathering base to become a group of distinctive and prominent creative industry platforms, attracting famous brands from abroad and home to Shenzhen. Four, we must vigorously build the strength and superiority of professional colleges and vigorously cultivate professional talents in clothing. First, it was held in Shenzhen.

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< p > < strong > > walking with multiple legs > /strong > /p >

< p > as the first city to cooperate with international fashion brands, Shenzhen is also the first city to put garment industry in the fashion and creative industry.

The clothing industry in Shenzhen is no longer a simple "a target=" _blank "href=" http://www.91se91.com/ "/a" and "a pair of scissors" low-end industries. It is a fashion creative industry integrating design, culture, creativity and technology.

This change has brought about a multiplying effect on the garment industry in Shenzhen, and the most important thing is the enhancement of the added value of the products.

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< p > strengthening international exchanges and cooperation has also become an important direction for the future development of Shenzhen's garment industry.

In this regard, at this Shenzhen fair, the exhibition also has more contacts with the international community. The Korean enterprises and colleges and so on participating in this exhibition are obviously more. The Korean Fashion Industry Research Institute and Han Zhonghui organized the local garment enterprises to participate in the exhibition in Shenzhen. They will also carry out the Korean a target= "_blank" href= "http://www.91se91.com/" designer /a fashion exhibition.

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"P >" exhibition is to help the brand to the international stage, not only the product's going out, but also the design, culture and concept of going out.

The time has come for Chinese brands to become famous. This requires our collection of human resources and resources, and more exchanges with international fashion circles. This is the industry's innovative requirements for exhibitions.

Shen Yongfang said.

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"P >" in the international exchanges and cooperation, Shenzhen began to "multi legged" walk, no longer stare at the European and American markets.

Shen Yongfang told reporters that before the export market of Shenzhen's clothing 80% in Europe and the United States, now the Middle East, ASEAN and Japan and South Korea and other emerging markets accounted for 30%.

Because these places have a natural sense of Chinese clothing, the market is developing smoothly.

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< p > "now is the era of cooperation and win win. Without cooperation, there is no way out, so high-end and internationalization are our future directions.

In terms of international cooperation, we talked about technology in the first 10 years, and in the last 10 years we launched the brand.

In this era, it is an important period for our industrial pformation. The so-called industrial pformation is to upgrade industries and brands, and even set up some brand processing plants abroad.

Shen Yongfang said.

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< p > at the same time, the Shenzhen apparel industry association also organizes regular Shenzhen famous designers and brands to participate in the internationally renowned fashion week, and plans to organize other overseas professional exhibitions to expand its overseas sales network.

At the same time, the association has also worked with the international institutions such as the Saint Martin Institute of art, the British Fashion Association and the British China Trade Association, to actively promote the work of establishing offices in Europe and the United States, and provide services such as economic and trade cooperation, brand promotion, market expansion and cultural exchange, so as to help enterprises develop the international market.

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< p > < strong > simpler Business > /strong > /p >

< p > with the rapid development of mobile Internet technology, the emergence and development of new channels such as e-commerce brings new challenges and thinking to the traditional clothing industry.

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< p > to this, Shen Yongfang said that the rapid development of the online platform has indeed been a great impact on the physical channel. Therefore, enterprises must change their channel mentality.

"The first 10 years of our brand entry are the world of department stores. After 10 years, the market should be the shopping center. After the emergence of a shopping mall as a model of the urban complex, the role of the association should be more comprehensive."

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< p > for this, the Shenzhen clothing industry association has also launched a series of strategies to help enterprises deepen their channels.

First, speed up the pformation and new construction of the exhibition.

Shen Yongfang told reporters that the association intends to make a network platform, through the college training students to enter the system together, and to establish an electronic business platform, this electronic business platform is specially for the Shenzhen clothing industry to become bigger and stronger services, from buyers, stores, to the adjustment of shopping malls.

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At the same time, at the same time, in the face of the current situation and demands of traditional enterprises in exploring the pformation to the electronic business platform, the Shenzhen clothing association will also unite China's "a target=" _blank "href=" http://www.91se91.com/ "textile" /a "newspaper" and "clothing times" to set up a high-end brand EMBA lecture hall to make your business simpler.

At this event, the organizers invited the enterprises with outstanding performance on line and on line, together with relevant industry experts, to launch a brainstorming with the representatives of 30 large scale garment enterprises in China to optimize the supply chain management, simplify the business management process, and achieve effective interaction and efficient docking on the same line.

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< p > in order to provide more practical guidance to the enterprises, the guests invited to this forum are mostly experienced and experienced professionals, trying to bring the exhibition down from theory to the daily management of enterprises.

Among them, Dr. Sun Shuang, general manager of the international top SAP/AFS service provider, Adidas, Panling group, Li Feng Group, Tommy Hilfiger and so on, started from a case of well-known enterprises for many years, guided enterprises to share supply chain information through timely and accurate data collection and analysis, and provide efficient and accurate data support for enterprise decision making, thereby enhancing the core competitiveness of enterprises and increasing sales revenue and return on investment of enterprises.

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< p > for the future development of Shenzhen garment enterprises, Shen Yongfang said that from the current environment, Shenzhen women's clothing is unique in the National Women's clothing industry, but the anti risk ability of a single brand is not strong enough. If the Shenzhen women's clothing brand can be built into a group, then the ability to resist risks in the domestic and international market will be greatly enhanced.

In addition, Shenzhen women's clothing enterprises have a good performance in every node of the fashion creative chain. If the enterprises can learn from each other in a healthy competition, learn from each other's strengths, forge the competitiveness of enterprises in every aspect of the industrial chain, and form the advantage of industrial agglomeration, then Shenzhen women's clothing will jump to a new height of development.

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