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    Quality Standard: New Chinese Fashion Series Standards And Shanghai Fashion Week Development Report Press Conference Held

    2022/10/20 14:09:00 0

    Standard

    On the morning of October 18, the press conference of new Chinese dress series standards and Shanghai Fashion Week development report was held at Shanghai International Fashion Center, Yangpu riverside fashion landmark. The event is sponsored by the Organizing Committee of Shanghai Fashion Week, Shanghai Textile Association and Shanghai Fashion Design Association, and undertaken by Oriental International (Group) Co., Ltd. and Shanghai Textile Research Institute Co., Ltd., supported by China Fashion Association, Donghua University, Beijing Institute of fashion, Shanghai University of technology and Shanghai Institute of visual arts, and supported by China economic information service as a think tank. Dong Qin, deputy secretary of Shanghai state owned assets supervision and Administration Commission, Liu Min, deputy director of Shanghai Municipal Commission of Commerce, Tong Jisheng, Secretary of the Party committee and chairman of Dongfang International Group, Ji Shengjun, President and other leaders, and main leaders of Donghua University, Shanghai University of engineering and technology, and Shanghai Institute of visual arts attended the conference.

    Yang Xiaodong, the full-time vice president of China Fashion Association, said in his speech on behalf of China Fashion Association that the new Chinese dress standard is the carrier and inheritance of Chinese traditional culture, and Shanghai Fashion Week is a summary of the past and a prospect for the future. It is believed that the release of the new Chinese dress series standards and the Shanghai Fashion Week development report will definitely promote the better development of Shanghai and even China's fashion industry in the future.

    Liu Min said that the event coincides with the victory of the 20th National Congress of the Communist Party of China, and it is of great significance to discuss the construction of Shanghai as an international consumption center city. During the period of the 14th five year plan, Shanghai's clothing import accounted for 70% of the country's total, and the proportion of clothing, shoes and hats in the consumer goods market reached 24%. The Shanghai Fashion Week development report, released this time, records that we have taken the overall situation, looked at the world, worked hard and unknown for 20 years, and cultivated a large number of Chinese local designers and Chinese brands. The release of the new Chinese clothing series standards means that in the process of promoting the development of China's fashion industry, we are stepping into a high-quality development stage. It also indicates that we will further implement the report of the 20th National Congress of the Communist Party of China, promote cultural self-confidence and self-improvement, carry forward and inherit the excellent traditional Chinese culture, and further enhance the energy level of the clothing industry. Let's step into a new era, wear new Chinese clothes and go on a new journey to the future.

    In his speech, Tong Jisheng said that on the occasion of the long-awaited victory of the 20th National Congress of the Communist Party of China, it is of great significance to hold this event in Shanghai International Fashion Center, which is rich in industrial heritage and full of fashion and innovation atmosphere. In the report of the 20th National Congress of the Communist Party of China, General Secretary Xi said that "science and technology is the first productive force, talent is the first resource, and innovation is the first power". Shanghai is not only the cradle of red innovation combining Marxism with the reality of Chinese revolution, but also a grand stage for the combination of Chinese excellent traditional culture and excellent achievements of human civilization. The new Chinese dress series standards and Shanghai Fashion Week development report, which were officially released this time, are the concrete embodiment of the creative inheritance and innovative development of Chinese traditional culture. Under the guidance of China Fashion Association and led by Shanghai Institute of textile science and technology, the new Chinese dress series standards are produced through the joint efforts of Donghua University, Beijing Institute of fashion, Shanghai University of engineering and technology, and Shanghai Institute of visual arts under the guidance of China Fashion Association. The formulation of the new Chinese dress standard is carried out in accordance with the guiding ideology of "community of common destiny for mankind". The "new Chinese dress" is not only a clothing concept, but also a transformation of industrial technology, technology and market. It is a combination of historical and practical development needs, and the combination of Chinese and foreign achievements of modern culture. It is hoped that through the formulation of the new Chinese dress standard, the industry guidance will be brought to the new Chinese clothing market, the Chinese style and national charm will be established for the development of Chinese fashion, so that the world can witness the rise of new Chinese clothing, bring the traditional Chinese cultural concept to the world, and promote Shanghai to become an international consumption center city "leading fashion and defining the trend", so as to transmit Chinese elements to the world and express Chinese fashion, Show the beauty of China.

    New Chinese series standards

    Shanghai Fashion Week development report released

    The official launch ceremony of the new Chinese dress series standards and the Shanghai Fashion Week development report was held on site. Dong Qin, Liu Min, Secretary of the Party committee of Shanghai University of engineering and Technology Li Jiang, vice president of Donghua University Chen Nanliang, Tong Jisheng and Ji Shengjun jointly launched the button, and the two reports of new Chinese dress series standards and Shanghai Fashion Week development report opened slowly with the music.

    The representative of the Central Research Institute of Oriental International introduced the preliminary background of the work of the new China decoration standard, and expressed thanks to the participating units and experts one by one. The representatives of the National Technical Committee for standardization of clothing made an in-depth interpretation of the formulation and main contents of the new Chinese dress standard, which mainly involved the general technical specification for new Chinese dress, men's dress for new Chinese dress, men's regular wear for new Chinese dress and women's dress for new Chinese dress. The representative of digital intelligence center of Orient International Group interpreted the development report of Shanghai Fashion Week, covering the development history, highlights and future development of Shanghai Fashion Week in the past 20 years.

    A round table forum with the theme of "the significance of the release of new Chinese dress standards and the development direction of new Chinese brands in the future" was also held. Bian Xiangyang, professor and doctoral research supervisor of Donghua University, pan Jianhua, Professor of Shanghai Academy of drama, Chen yehuai, founder of grace Chen brand and Lu Yang, founder of more than 13 brands, were invited, This paper discusses the role and significance of the development of Shanghai fashion industry, the significance of the release of new Chinese dress standards and the development direction of new Chinese brands in the future. The topics include "the differences between new Chinese dress and suit", "the difference between new Chinese dress and traditional Chinese dress", "how to treat Chinese style in the international market" and "how to recognize Chinese traditional clothing culture as a brand person", Discuss the future development prospects of Shanghai and even China's fashion industry. Interactive questions were also held on the scene, The audience commented on "how to combine the characteristic elements of opera costumes in modern fashion design", "how national clothing brands transform traditional culture into productivity", "what are the impacts of new Chinese clothing on enhancing cultural confidence and national confidence" and "how should we better promote Chinese culture in the face of the current prevalence of traditional costume culture" Ask questions and interact with the guests.

    The press conference also showed a static exhibition of immersive new Chinese clothing with the theme of "inheriting Chinese civilization and carrying forward excellent culture". Nearly 100 pieces of new Chinese style clothing from Oriental International, such as prolevan, hanger, maritime silk rhyme, and invited brands grace Chen, more than thirteen, etc., new Chinese style ceremonial clothes, new Han style clothes and national style cultural and creative products caused a sensation, Visitors can intuitively feel the perfect effect of Chinese clothing in different styles in the new era, which fully shows the cultural self-confidence and self-improvement of Chinese brands.

    The press conference and static exhibition of new Chinese dress series standards and "Shanghai Fashion Week development report" not only showed the achievements and achievements of Shanghai Fashion Week in the past 20 years, but also effectively promoted the development of new Chinese clothing industry, guided relevant enterprises to effectively improve product quality, urged the healthy and orderly development of new Chinese clothing market, carried forward Chinese traditional culture and enhanced national pride, Show confidence in Chinese culture. At the same time, through gathering the wisdom of the industry, the activity discussed the important topics such as the development of international and Chinese fashion industry, the significance of the formulation of new Chinese dress standards, and the future development prospects of national style clothing. It provided suggestions and suggestions for Shanghai to become a fashion producing place, a trend gathering place, a source of innovation and a consumption leading place. It is believed that in the future, Shanghai Fashion Week will continue to add luster to the international stage, lead fashion and define the trend. The new Chinese dress standard will effectively promote the spread of Chinese traditional culture and bring national elements and characteristics to a broader international stage.

    Summary of reports and standards

    "Shanghai Fashion Week development report" is a report about the development, reform, innovation and construction growth of Shanghai Fashion Week in the past 20 years. It also describes the blueprint for the future development of Shanghai Fashion week. This report describes the significance of Shanghai Fashion Week's development in the past 20 years to the construction of Shanghai City, evaluates the influence of Shanghai Fashion Week on the global fashion industry, and refines the highlights and features of Shanghai Fashion Week in the development of the city, The future development direction and Prospect of Shanghai Fashion Week are prospected, which gives certain reference to the future development of Shanghai city and national fashion industry. The report is divided into five chapters, including the 20th anniversary of Shanghai Fashion Week, the international vision of Shanghai Fashion Week, the wind vane of Shanghai Fashion Week, the construction exploration of Shanghai Fashion Week and the future development prospect of Shanghai Fashion week. Based on the comprehensive analysis, highlights extraction and experience summary of Shanghai Fashion Week in the past 20 years, the report looks forward to the future development of Shanghai Fashion week.   

    New Chinese dress refers to the clothing with Chinese clothing elements, combining modern dress and aesthetic consciousness, reflecting traditional aesthetics and cultural heritage, integrating with modern technology such as new materials, new crafts and new technologies, which is suitable for wearing at different times, places and occasions. The new Chinese dress series standards include "general technical specification for new Chinese dress", "new Chinese men's dress", "new Chinese dress for men" and "new Chinese dress for women", which belong to Shanghai Textile Group standard. Among them, "new China General technical specification" is to refine and extract the general features of new CME, and standardize the whole process of raw material selection, design and production, product quality, service requirements, etc., which has a certain guidance for the relevant parties of new CMC. It mainly follows the rules of formal beauty of design, and conforms to the basic principles of modern dress and aesthetic consciousness, core culture and values, environmental protection awareness and sustainable development concept. It is recommended to adopt Chinese style stand collar, buckle, lap loop, gift belt, waist cover and other styles and structures containing Chinese traditional clothing, and Chinese traditional patterns with auspicious and beautiful implication Using traditional Chinese color system or popular color and other color matching, from the design level to standardize and guide. At the same time, in terms of sewing quality, Chinese traditional techniques are also recommended. Men's dress is characterized by stand collar or its deformation style, and it is matched with gift belt according to the occasion, emphasizing details, showing men's elegant and calm temperament, reflecting the sense of solemnity and ceremony. Women's dress is characterized by stand collar, clasp and other Chinese clothing elements, and contains traditional Chinese pattern elements, showing women's self-confidence, modesty, nobility and softness. Men's clothing is mainly based on modern clothing design concept, supplemented by Chinese clothing culture. These four new standards will effectively guide the healthy and orderly development of the new Chinese clothing industry, effectively improve product quality, promote the transformation and upgrading of market consumption, and further deepen the integration of culture and industry.

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