Textile And Garment Industry To Control Pformation Of The Whole Industry Chain

< p > > a href= "http://? www.91se91.com/news/index_c.asp" > demand environment < /a > is still in the doldrums, clothing growth is better than the whole, stable in the second half of 2013 levels: (1) the overall demand is weak, still lingering at the bottom.

2014 before May, the total retail sales of social consumer goods grew at a steady level in 2013, and the growth rate of retail sales above Designated Size and the number of major retail enterprises increased further. We estimate that the overall retail sales growth rate over 13 years has been affected by the electricity supplier channel.

(2) whether it is above the quota or hundreds of data, the growth rate of clothing before May is similar to that of the second half of last year, while the growth rate of furniture, gold and silver jewelry is obviously lower than that of last year.

(3) in 2013, the strong brand of each category is basically the traditional line.

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< p > global market capitalization clothing companies are concentrated in the fields of mass leisure, sports apparel and luxury goods group.

In China, the number of enterprises in the field of public leisure and sports clothing is large, because the output of the single store is low, the total market value, the income and the profit margin are very large, which behind the gap of the control ability of the whole industry chain.

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< p > Chinese enterprises mostly adopt the mode of < a href= "http:// www.91se91.com/news/index_c.asp" > light assets < /a >, emphasizing the simple and extensive development of brand promotion, terminal wholesale, and design and production outsourcing. Since the 2012 growth was trapped, domestic enterprises began to pay attention to the integration of terminal retail and supply chain, and China's clothing enterprises gradually entered the era of pition to the whole industrial chain.

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< p > clothing sub industry performance differentiation is obvious, < a href= "http:// www.91se91.com/news/index_c.asp" > children's wear > /a > middle end watch two sub categories grow better; outdoor industry has increased rapidly but has slowed down, industry concentration has improved; mass leisure overseas brands are developing rapidly, industry concentration is still improving; home textile industry online rapid growth, estimated that the overall volume is increasing relatively fast; men's clothing cost-effective sea LAN home's high growth trend, llun takes the lead in bottoming up; high-end shopping dress: Women's clothing is better than men's clothing, anti-corruption effect continues.

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< p > maintain the industry's prudent recommendation rating. The second half is the first to promote Semir clothing (supply chain integration, children's Industrial Development), followed by Fiyta (independent brand growth), Hai Lan's home (expansion of channel expansion, buyout mode increase, split proportion change, new growth drivers need to be observed after 16 years), wedding bird (thorough inventory clearance rebound), Pathfinder (current price premium elimination, long-term view of industry integration and development, and construction of "outdoor travel integrated service platform"), fuanna (big shareholders promise not to reduce, fine management, extended to large household); besides, home textile also focuses on attention.

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