Who Is The Winner Of The World Cup?
< p style= "text-align: left" > a href= "http:// www.91se91.com/news/index_c.asp" > World Cup < /a > has come to a close, and behind all the teams, the war dress sponsors have also carried out a shuffle after the ending of the official battle. The rise of the traditional brand and the rise of the new brand are the last winners.
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< p style= "text-align: center" > < img border= "0" align= "center" alt= "" src= "" /uploadimages/201407/15/20140715115227_sj.JPG "/" < > > "
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< p > < strong > about the two sports brands outside the game killing /strong < /p >
No one will think that the Brazil team has only won fourth place in the world cup this season. The bomb like message is not only permeated by the fans of the five star Brazil team, but also the Nike sponsors of the team's jerseys, which have been severely knives.
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< p > of course, there are losers in the field, and the sponsors outside the stadium are equally happy.
The two semi-finals can be seen as a match between the sponsors of sponsors' a href= "http:// www.91se91.com/news/index_f.asp" > Nike < /a > and Adidas.
In the end, Nike's sponsorship in the world cup stopped, while the a href= "http:// www.91se91.com/news/index_f.asp" > Adidas < /a > team victory in the 7 finals was the last winner.
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< p > take stock of the 32 teams in the Brazil World Cup finals. Nike takes the lead in the image of sponsors of 10 teams, namely Brazil, Holland, France, the United States, Croatia, Korea, Australia, Portugal, Greece and England.
It is conceivable that the largest share of the market has long been targeted, and that Brazil, the host country, is confident that it will be full of confidence before the start of the competition.
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< p > Adidas has sponsored 9 teams, namely, Argentina, Spain, Germany, Russia, Japan, Mexico, Nigeria, Columbia and Bosnia and Herzegovina.
In the wake of Brazil's tragic defeat in Germany, the first time Adidas issued a copycat "unexpected and reasonable".
Undoubtedly, in the 2014 Brazil World Cup sponsorship market, Adidas's old rival Nike stood on the final podium.
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< p > and the result also confirms the statement "unexpected and reasonable". The team of Ya Ya army made the best of Adidas LOGO with its brilliant performance. It has done enough "human flesh" advertisement in the competition that people all over the world are watching.
Of course, Nike, the old rival, did not have the courage to win the battle. They took the three or four team robes and saved their faces.
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< p > < strong > the world cup has aroused thousands of waves < /strong > /p >
< p > the world cup is not only a competitive sports event attracting worldwide attention, but also a never ending sport brand outside court competition.
The stage of the world cup will determine the trend of the multi billion dollar football equipment consumption market in the coming year.
As a result, sports brands such as Nike, Adidas and PUMA have selected teams for layout before the world cup.
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< p > but the structure is expected. The main character of the competition is still between Adidas and Nike. Several traditional strong teams are divided up by the two, and Nike has given the treasure to Brazil, Holland, France, Portugal and England.
And Adidas bet on the three traditional teams in Argentina, Spain and Germany, and finally won the competition with the Nike camp and joined the finals.
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< p > < strong > better than good quality < /strong > /p >
< p > although Adidas has succeeded in becoming the sponsor of this season's World Cup champion team, its quality problem has already appeared before the opening of the world cup.
Nike, Adidas, Puma and other first-line sports brands for the Brazil World Cup launched 81% of the sports shoes and 35% of the Jersey were detected toxic residues, of which Adidas's star product shoes perfluorooctanoic acid exceeded the highest standard nearly 15 times.
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In the face of such sensitive moments such as the world cup, most manufacturers remain silent, but influenced by the "quality gate", many consumers have cancelled their intention to buy P.
However, Adidas, as the marketing base of Adidas, has made a commitment to eliminate the use of long chain perfluorocarbon (PFC) as late as January 1, 2015.
Before June 15th this year, it is guaranteed that its 90% products do not contain PFC, and that 99% products will not contain PFC before December 31, 2017.
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