Garment Enterprises Have A Long Way To Go Under The Pressure Of "Going Out Of Stock"

< p > > a > clothing > /a > the industry is still in the peak period of storage. The inventory pressure of enterprises in the industry is larger than /p.
< p > from the various sub sectors, the leisure wear sub industry inventory is better. Men's wear adjustment will take some time, it is expected that the end of 2014 or the first half of 2015 will gradually improve; women's clothing is still in the inventory digestion and adjustment period; and the outdoor industry needs to keep low inventory situation. < /p >
< p > the adjustment of business strategy is crucial to the development of enterprises in a depressed market environment. O2O mode will be a major trend of the garment industry in the future. As more and more enterprises plan for transformation and adjustment, the future income and profits of enterprises will be improved. Without considering the large scale capital expenditure of individual enterprises on the debt burden, it is expected that the performance indicators of industry debt repayment will be better developed along with the gradual transformation of strategic transformation effect. < /p >
< p > 2013 < a > domestic < /a > economic growth declined, consumer information index declined, and clothing consumer market performance was relatively low. In 2013, the retail sales of clothing category above the limit were 817 billion 980 million yuan, an increase of 11.50% over the previous year, down 6.20 percentage points from the previous year. We selected 14 clothing companies listed in the inter-bank bond market and listed A shares as samples, and found that 14 companies earned 34 billion 99 million yuan in 2013, down 0.03% compared with the previous year. At the end of 2013, the stock size was 12 billion 178 million yuan, an increase of 0.03% over the previous year. The income of sample clothing enterprises fell for the first time in 2013 after many years of rising, while the stock kept a slight upward trend after the sharp rise in 2011, reaching 17 billion 340 million yuan at the end of the 1 quarter of 2014, the highest value in nearly six years. In addition, from 2006 to now, the average stock turnover rate of Sample Firms has declined in fluctuation, the largest decrease in nearly three years, and the lowest in six years in 2013, 2.25 times. On the whole, the industry is still in the peak period of inventory. Most enterprises are still in the critical stage of inventory elimination except for some enterprises going to inventory. < /p >
In the < p > 14 sample enterprises, 8 enterprises in 2013 declined to a certain extent, and there were seven wolves and American barrack clothing with a sharp decline. The decline ranges were 20.23% and 17.03% respectively. Red beans and Pathfinder went up against the trend, with incomes rising by 49% and 30.74% respectively. In terms of inventory, only 4 enterprises achieved a decline in inventories compared with the previous year in 2013, of which the stocks of Smith Barney and Semir apparel fell by 21.25% and 15.02% respectively. It is noteworthy that after the acquisition of keto technology by the company of Hai Lan, the stock size increased sharply from 479 million yuan at the end of 2013 to 5 billion 842 million yuan in the 1 quarter of 2014, eliminating the impact of reverse backdoor Keno technology. The inventory of Hai Lan home in the 1 quarter of 2014 increased by 1 billion 326 million yuan over the same period last year. < /p >
< p > in recent years, the inventory turnover rate of sample enterprises has been decreasing, and the performance of enterprises has been differentiated. In 2013, the inventory of American bond and Semir apparel decreased by 21.25% and 15.02% respectively, and the inventory turnover rate was 2.44 and 4.70 respectively, which was the higher value in the industry. The stock in 2013 and the stock in 2013 increased by 45.03% and 6.02%, respectively. The inventory turnover rate was 0.77 times and 0.93 times respectively, which was the lower value in the industry. Although the income of Hong Kong Group rose considerably, the income of real estate accounted for 54.05%, and its overall inventory turnover level was relatively low. < /p >
< p > the terminal market downturn and the continuous increase of output have promoted the high inventory of clothing, the rigid rise of the cost of industry, the rapid development of online shopping transactions and the entry of "fast fashion" brands abroad to bring greater challenges to traditional clothing management. From the macro environment as a whole, the demand for the terminal market is low and the supply continues to increase, making the inventory of the apparel industry high. In the 1 quarter of 2014, the GDP grew by 7.36% year-on-year, the lowest in the past years, and the consumer confidence index has also been declining. Meanwhile, the growth of retail sales of garment enterprises above designated size has also been decreasing since 2010. On the external demand, the financial crisis and the European debt crisis made the European and American economies continue to be weak, and the growth rate of China's clothing exports continued to decline. From the supply point of view, the clothing output in China has reached more than 20 billion per year since 2007, showing a growing trend. < /p >
< p > > in the < a > traditional < /a > clothing market, the shop oriented garment industry is facing not only the rise of rent cost but also the rigid rise of manual wages. CPI clothing year-on-year and the price index of Chinese women's clothing, founded in 2012, has maintained a high level since 2012 and maintained a trend of rising volatility. The rise of clothing prices in traditional shops has prompted some consumers to turn to online shopping. Since 2008, China's apparel online shopping has developed rapidly. The volume of clothing online shopping has risen from 18 billion 70 million yuan in 2008 to 429 billion yuan in 2013, the annual compound growth rate has reached 1.89 times. In 2013, apparel online shopping accounts for about 23.19% of the online shopping market in that year, accounting for 52.26% of the total retail sales. The rapid development of e-commerce has brought great changes to consumers' consumption habits, consumption patterns and consumption concepts, which has brought a great impact on the traditional clothing industry. < /p >