Home Textile Cluster And Enterprise Development Are Facing Many Difficulties.

< p > China international home textile exhibition has been accumulated for 20 years. It has contributed to the progress and changes of the home textile industry. It also witnessed the growth of Yuhang's home textile industry.

Home textile industry is the traditional dominant industry of Yuhang industry. It began to develop in Yuhang in 80s. After a long period of cultivation, growth, expansion and promotion, especially after participating in the China international home textile exhibition, a number of excellent home textile and textile brands emerged, such as Otas, Zhongwang holdings, kirda, Central Asia cloth, Ai Ke, Ya Shi Ju, bu Yan Bu, and so on, to further expand and strengthen the "Yuhang home textiles" regional brand.

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< p > as an old friend of China international home textile exhibition, Yuhang District of Hangzhou City, Zhejiang Province, focuses on the development of large scale backbone (leading) high-tech enterprises, attracting small and medium-sized enterprises of science and technology, and constantly optimizing the innovation environment of science and technology enterprises, and has made remarkable achievements.

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This year, under the advocacy of Yuhang District People's government and Yuhang Home Textile Industry Association, more than 160 Yuhang textile enterprises participated in the 2014 China international home textile exhibition, which focused on the brand advantages of Yuhang home textiles, and further promoted the "a href=" http://www.91se91.com/ news/index_c.asp "a home textile /a /a" regional brand a href= "http://www.91se91.com/news/index_c.asp" > competitiveness < /a >, and promoted the sustainable development of the cluster.

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Zhu Zhenwei, member of the Standing Committee and deputy district head of Yuhang District of Hangzhou, said that the continuous participation in China International Home Textile Exhibition not only created an advantageous traditional industry, but also expanded the popularity of Yuhang.

The development of Yuhang home textiles has promoted the development of Chong Xian, Ren He, canal and other regions, and many of them have lived a prosperous life.

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< p > 2013, 160 home textile enterprises in the region completed the industrial output value of 11 billion 187 million yuan, an increase of 1%, accounting for 7.6% of the total scale industry in the region; the delivery value was 4 billion 340 million yuan, an increase of 5%; the profit was 206 million yuan, an increase of 6%.

However, due to the lack of terminal products and brand advantages, and over reliance on exports, with the rising cost of production factors in recent years, the complex international economic environment and the rise of Southeast Asian competitors, the pressure of Yuhang home textiles development is increasing.

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< p > > a href= "http://www.91se91.com/news/index_c.asp" > Yuhang District < /a > the home textile industry is mainly concentrated in the eastern part of Yuhang District, including "two dyeing and finishing" and "three major bases".

"Two major dyeing and finishing" is the Renhe dyeing and finishing block, East Lake dyeing and finishing block, which aims to solve the bottleneck of dyeing and finishing and improve environmental quality. The "three big bases" is the home textile industrial base centered on Chong Xian, Ren He and canal.

The production equipment of Yuhang home textile enterprises is at the top level in China, and is also at the advanced level internationally. However, many small and micro textile enterprises are at the low end of the industrial chain, and the added value of products needs further improvement.

At the same time, the sales mode of Yuhang's home textile industry is very traditional, and needs to be innovated and perfected under the new market situation.

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< p > Zhu Zhenwei believes that the regional brand of "Yuhang home textile" must truly become stronger from the big to the high end of the industrial chain. We must continue to build the enterprise's own brand, innovate the sales mode and channel, and realize the cleaner production of the upstream and downstream industries chain.

"Stronger" Yuhang home textile "regional brand" needs to promote the integration of brand and channel of Yuhang home textile, and enhance the equipment level and technological level of the printing and dyeing industry closely related to the home textile industry.

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