WAL-MART Hangzhou Feng Qi Shop Closed Down Countdown

stay Wal-Mart On the first floor of Feng Qi's shop, there was no more excitement in the past. Almost all the shops have been moved away. "Because of the supermarket, we moved in a very urgent situation." "Phoenix has been growing for 11 years, thanks to the love of every customer." Such notices are pasted up, and each one reveals the information of departure.

　　 Clerk revealed closed shop in July 30th

Supermarket business Most of them have been evacuated.

"Hello, is this 29.9 yuan mop still available?" "no, no, it's going to be closed. What kind of goods are there?" Yesterday, reporters in the WAL-MART Phoenix shop, heard such a dialogue. Some people in the shop walked away.

Although "Ma sister-in-law" already spread the news of the store closed, but WAL-MART has never given a positive answer. "We haven't received instructions for the time being. It's not convenient to answer." The relevant head of the headquarters was silent about this. And the store manager used: "now busy, back to empty chat." Euphemism refused to answer. But the news from the parties is enough to see this as a nail in the face.

"We have been informed that we will officially close in July 30th." A salesperson revealed that many of them had been looking for a better home. "Indeed, it will be closed. I just met a few days ago to discuss some details. An insider also confirmed the news.

In fact, signs of closing shop have long been revealed. The car park that is outsourced behind the supermarket has been suspended for the supermarket staff at the end of June. It can only handle monthly or seasonal cards when the surrounding community wants to stop the parking. The staff said. There are 5 shops along the street in the supermarket. Meng Ziyuan and steaming Kung Fu even disappeared without warning. "We are moving at the end of the month." The staff of the piggy head hotpot told reporters that they would open a new branch store in Linping. After 8 years of stationing there, they finally had to leave. Although the gyzac gym is not sure when to move, it also stops using fitness cards.

Fung Kai shop has a total business area of 28000 square meters, the first floor of the collection of food and drink to play all kinds of shops, two floors for the store format, there are nearly 200 parking spaces on the ground square, for large stores, WAL-MART almost has all the good resources. From trust mart to WAL-MART, the supermarket has been open for 12 years.

"The contract is expired, and we are still discussing whether to renew the contract." At the beginning of June, an internal staff member showed his intention to pass shop. Is it really due to the expiration of the contract? The news learned by the reporter is that when the trust Mart entered, the contract was signed for 20 years. Up to this year, there are 8 years left.

"The main thing is poor performance." According to internal sources, WAL-MART's sales have not been high since it took over.

　　 Merger Post rapid expansion

Leaving behind many sequelae

At the end of April this year, WAL-MART closed the Zhaohui store in Hangzhou, and was the first store to shut down since it entered Hangzhou in 2007. At that time, the responsible person explained: "as of 2016, WAL-MART will set up 110 new sites, and will close some poor stores according to the strict market assessment."

Last year, WAL-MART also announced publicly that it planned to close 15~30's poor stores in 18 months, accounting for 9% of WAL-MART's Chinese stores. This also seems to confirm the insider's words, and the Phoenix shop will be eliminated because of poor performance.

It is located at the crossroads of Maomao Road, Phoenix Road and Ring Road East. The north side of the street is the Honghui hospital. The East, West and North and South are residential areas. What causes the poor performance? The industry believes that this is the legacy of rapid expansion after the merger.

In 2011, Hangzhou's trust Mart was merged into WAL-MART stores, including Zhaohui store and Feng Qi store. The two shops that have been closed this year are just as good as many.

In fact, it is not difficult to find that there are obvious differences between WAL-MART and mart in location selection. At present, WAL-MART stores are basically located in the main commercial areas of the city, or even directly into large Shopping Mall, and most of them are concentrated in ordinary residential areas. This is not consistent with WAL-MART's commercial layout. In the face of increasingly fierce market competition, they urgently need to optimize the commercial layout.

"In the past, the expansion and weight were not heavy, which led to some stores failing to meet their performance requirements for a long time. This round of adjustment will be done in terms of performance, transformation from old shops to transformation, and no direct closure. Li Chengfang, director of regional public relations in WAL-MART, said frankly.