Nike'S Loss Of Manchester United Is "Painful" And Adidas Is Going Forward.

< p > in the "cake" made up of the top 10 clubs of world Jersey sales, "Business insider" predicts that the loss of Nike's share of Manchester United will be further reduced to 14.3%, while rival Adidas will go ahead and occupy 66.1%.

The sponsors of the German team and the runner up Argentina who won the Hercules cup were all Adidas, and the winning player in the final was Nike's player.

Of the 32 teams, 53% of them wore Nike football shoes, including Keluoze, who wrote history.

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The advertising of "ultimate duel", even P, has also created the most record of sharing on Facebook.

It looks as if Adidas and Nike did not win a decisive battle in the world cup, but the former quickly beat Nike by a contract of 940 million euros (750 million pounds) in 10 years, becoming the champion sponsor of the Premier League next season.

For the two major brands in the field of football, the record sponsorship contract will be a node that no one can ignore.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_p.asp > > sky price < /a > differences before the contract < /strong > /p >

P, Nike has been working with Manchester United for a long time since 2002.

After paying 13 years of sponsorship fee of 303 million pounds (383 million euros), Nike still abstained from voting on the nearly one year long negotiations.

"Any cooperation with the club must be based on the principle of mutual benefit. We do not plan to renew the contract because it is not in the interests of Nike shareholders."

In July 10th, Nike made a public announcement in the New York Times and the financial times respectively.

The reason for the breakup is ambiguous, and Nike is only obscurity about the future commercial value of Manchester United.

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Prior to "P", Nike had to pay a total of 38 million pounds a year for the United States in addition to the annual sponsorship fee of 21 million 600 thousand.

"Manchester United ranked seventh in last season's League, and will not be able to compete in the Champions League in the new season. How will they rebound in the future?"

Jim Duffy, an analyst at Stifel Nicolaus, a US investment company, said that the United States insisted on the high price that Nike would give up after considering it, because no one knew whether United could be reunited in the short term.

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< p >, then, a href= "http://sjfzxm.com/news/index_p.asp" > Nike < /a > refuses that too harsh contract to let nature take its course.

However, Wall Street's ideas sometimes diverge greatly.

The same is the US brand. Chevrolet, the auto giant, has chosen to become the united front advertising sponsor at a cost of 53 million a year.

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The bid of Adidas P won the final approval of Manchester United. The price paid by the German sports giant is 75 million pounds per year and 10 years long.

The competition between Adidas and Nike has pushed the sponsorship of the shirt to an unbelievable price. As a successor, Markus Bowman, senior vice president of Adidas's football department, doesn't care. "In general, competition in the sports field can promote everyone's progress, including the way to get in touch with new things.

So we believe that competition is good for the industry, good for the consumers, and also for the performance of the players.

I'm not worried that this sponsorship will break the balance. "

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"P", from the start of the 2015-2016 season, Adidas will provide the shirt for Manchester United, and also become the exclusive distributor of the Red Devils Jersey.

Herbert Heiner, CEO of Adidas, is optimistic about the future. He predicts that from next year, Adidas will have a sales volume of 1 billion 500 million pounds on the basis of terms of contract, Jersey and other related products.

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< p > strong > winner, only Manchester United "/strong > /p".

Less than P, 75 million pounds a year, Manchester United's record sponsorship contract makes it enough to look at any big club.

Previously, the title of the world's first was maintained by Real Madrid.

Two years ago, Adidas opened a sponsorship contract of 31 million pounds (39 million euros) a year and 8 years for the Spanish giants.

This means that the Red Devils' sponsorship contract is more than two times the sponsorship of Real Madrid. Business Insider revealed that although Adidas enjoyed the right of portrait of Manchester United players, it may also allow Manchester United to split the sponsorship of casual wear, which means that the Red Devils, who are well developed in business, still have imaginative sponsorship space.

In addition, Chevrolet's $559 million continued to the advertising contract in 2021, and the name of the training ground, and so on. Even after a crashing season, Manchester United, who failed to enter the new season, remained ahead of commercial development.

Forbes revealed that the Wall Street stock exchange's latest valuation of Manchester United is 2 billion 100 million pounds, which is the most valuable professional club in the world.

Once Van Gaal brings the team back to the right track, the Premier League will further increase its value.

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Less than P, the annual sponsorship of Manchester United's 75 million pounds is 94 million euros, which accounts for only 4.7% of Adidas football equipment sales, or nearly 10% of the company's annual advertising investment.

The German giants took away the rival's top cards just to fight Nike's encroachment on football.

According to the latest data released by Nike, their sales revenue has reached $28 billion in the 2014 fiscal year just ended, and the football business has increased by 21% to 2 billion 300 million dollars (Adidas football sales revenue is US $2 billion 700 million).

Last year, Adidas's share in the global sports equipment market dropped to 13%, while Nike increased to 12.6%.

Such a background forced Adidas to act.

In the field of football, the dominance of German giants seems to be gradually blurred, so signing Manchester United has become an inevitable choice for them to consolidate their competitive position.

But no one knows when Manchester United will be fully recovered, and how much return the huge investment Adidas can bring is unknown.

But in the next period of time, this is the only battlefield Adidas has to face Nike.

As for who is the winner in the paction, the only one who can make a profit is only Manchester United.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_p.asp > > Nike < /a > underestimating the chain reaction. < /strong > /p >

After the world cup in South Africa four years ago, Nike scored 42 million 600 thousand euros, which was more than 3 times the Adidas price. The French team was successful.

Four years later, a similar scene was staged again, and the Adidas turned into a huge chain reaction.

Business Insider reckon that after losing Manchester United, Nike had only 14.3% of its market share in the field of clubs, while Adidas rose to 66.1%.

In the list of sponsors' sponsorship contracts, Nike is left with only Barcelona and Paris Saint Germain.

Starting next season, they will lose their important position in the sale of their shirts - Manchester United and Juventus (sponsored by Adidas). They just lost A Senna (Puma sponsorship) this season.

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< p > this means that the US sporting goods giant, which originally owned Manchester United, Barcelona and Arsenal for three million annual sales, has only left Barcelona to support from the 2015-2016 season.

On the contrary, Adidas has the two best selling teams in the world, Real Madrid and Manchester United, and Chelsea, Bayern, Juventus, and AC Milan.

Rough estimate, Adidas from the beginning of the 2015-2016 season, the hands of the club will contribute 5 million huge sales of jerseys.

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< p > Adidas is all in as their advertisement says, but Nike is not everything.

Starting from next summer, Nike has only two clubs in Manchester City and QPR, and Adidas has 6 teams, while Puma has 4 teams.

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< p > look at other league matches. No matter it is Serie A, Bundesliga or Spanish Liga, Nike has a lot of signings.

Neither Berlin nor Herta, Bremen, international Milan or Bilbao can compete with Adidas's team.

In the field of football, ambitious Nike may not have estimated the consequences of losing Manchester United. The resulting chain reaction will make them difficult in the club market.

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When p announced the signing of Manchester United, Adidas shares rose 2.5%, while Nike did not fluctuate.

However, the response of the capital market has always been slow, and the competition between Nike and Adidas is still long.

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