Fang Jianhua Comments On Traditional Brands

< p > Fang Jianhua talked about doing foreign trade before, for foreign brand design and processing, but they are not their favorite style.

"Sometimes I wonder if I want to make a brand of myself completely. I prefer the brand of cotton and hemp. The cotton brand is very comfortable to wear, and it is very comfortable to wear. The cotton flax brand is very comfortable to wear on the body after absorbing water, so when you create a brand, you put these thoughts into the man.

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< p > < < a href= "http:// www.91se91.com/news/index_c.asp > > traditional brand < /a > combining with Internet, Fang Jianhua said:" traditional brands are different from online brands: the brands on the line are due to historical reasons.

Maybe the channel is from brand dealers to agents and even franchisees, and then to consumers, pricing rate is even more than 6 times and 8 times, and Internet brand operators directly give consumer goods to consumers, so the offline brand is on the line, the rate of pricing is completely different.

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< p > so, the traditional big brands get confused on the line. The original history of < a href= "http:// www.91se91.com/news/index_c.asp" > pricing < /a > and online pricing can not be unified because of the reasons of channel.

Therefore, many traditional brands make a new online brand, and make a distinction between products.

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< p > "and on the management structure, the traditional brand management system is not the same as the online brand management system. Maybe after a series of examination and approval system, there are many independent subsidiaries like Taiping bird. In contrast, online brand decision-making mechanism and management structure are quite flat, which is reflected in the overall management structure and decision-making efficiency. This management structure is more suitable for the current online brand channel."

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< p > < a href= "http:// www.91se91.com/news/index_c.asp" > Fang Jianhua < /a > finally indicates that consumers will be offline consumers in the future, and the future brands will be brands both online and offline.

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< p > it is understood that the 2014 brand electric business (Haishu) summit takes the theme of "brand dream" as the theme. From the "brand to category" as the main line, it focuses on five hot categories: "clothing dream team", "jewelry and diamond dream team", "cosmetics dream team", "furniture dream team", "home textile dream team", and discusses the hot topics and business cases of various industries, attracting a large number of well-known e-commerce experts at home and abroad, including 1000 well-known electric business brand enterprises, excellent traditional brand enterprises, and third party service business executives.

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