Analysis: China'S Fur Market Is At The Best Stage Of Industrial Restructuring.

< p > since the second half of last year, the price of raw material skin of the four international fur auction houses has dropped by nearly 50%, which has brought great pressure to the breeding, processing and retail sectors of China's fur industry. Many fur traders have a large backlog of stock. Some farmers are waiting for the sale of large quantities of raw skins in cold storage.

Faced with the pressure of funds, many farmers had to scale down, and mink farmers began to pfer mink farms.

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< p > in the late 2013, after the price plunge, it entered the 2014, and the domestic fur price was in the recovery period after the crash.

Gorana, media director of the international "a href=" http://cailiao.sjfzxm.com/ "fur" /a, told reporters that the situation in Ukraine has been volatile since the end of 2013, and the economies of Russia, Ukraine and some neighboring European countries have been greatly affected.

Russia and Ukraine are the major exporters of fur products in China.

In addition, the "a href=" http://cailiao.sjfzxm.com/ "/a" industry was hit hard by warm winter, and the stock of fur terminals in China increased significantly at the end of 2013.

Third, China's GDP growth has slowed down after years of two digit growth. The increase in sensitivity to fur prices has also led to price declines.

Fourth, in recent years, the price of mink has been running at a high level, bringing higher profits to farmers, resulting in the increasing scale of aquaculture, resulting in an imbalance between supply and demand of Chinese fur, that is, the expansion of oversupply led to oversupply.

The combined effects of these factors result in peak supply, but demand is in the trough.

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Less than P, the chief executive of Finland's famous auction house, fur Li Yao, attributed the price fluctuation to three reasons: fur prices rose rapidly in early 2013, causing a price retaliation decline in early 2014, and a "sharp drop" on the figures.

In the production process, the overproduction of fur in China has been going on for a long time.

In the sales link, too many fur markets in China can easily lead to price fluctuations.

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< p > in the face of many unfavorable factors, Gorana believes that the market downturn is the best period for the adjustment of industry and product structure.

To fundamentally change the status quo, we must first improve the quality of mink, "under the current international environment, only the formation of an industrial chain, the unified purchase of high-quality mink species, the uniform feeding of high-quality feed, improve the quality of mink, and the unified price with suppliers, in order to stabilize the mink market."

Recently, the reporter visited the specialized animal breeding professional cooperative of big forest in Zhucheng City, Shandong Province, which mainly engaged in the breeding of special animals such as foxes, mink and raccoon. It can produce 6 million 370 thousand mink in the year, and the production base is more than 15000 mu.

Sun Lin Wan Hong, director of the great forest cooperative, said that since 2011, the cooperative introduced 17840 Danish mink breeds, and the cooperative imported Danish White Mink every year from one to two charter flights until all mink varieties were improved.

At present, the price of fur has dropped considerably, and the cooperative has not been able to slaughter as much as possible. In the adjustment period of this industry, efforts should be made to improve and expand the population of breeding mink and wait for the price to rise, so as to prepare for high-quality fur.

Now the cooperative's black male mink is 150 yuan each, while the top black male mink in the international market is 320 yuan each.

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< p > in terms of sales channels, China sells fur in the form of distributing centers, while the international market is dominated by auctions. At present, there are four auction houses in the world, but they are all located in Nordic and North America.

The auction system helps regulate fur animal breeding, improve the quality of skin and maximize the interests of farmers.

The industry believes that for farmers, the fur can be sold immediately to sell back, but the establishment of the auction system, it is necessary to accept the auction guidelines for breeding norms, after a series of complex procedures need to first give fur to the auction house, and finally wait until the auctioneers arrange the time for a unified sale, this sales mode is not immediately able to recover cash.

Considering the long-term interests, the establishment of China's auction house system still has a long way to go.

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Less than P, from the consumer market, manufacturers need to develop products that are more suitable for the younger generation.

The 2014 fur consumption survey released by Copenhagen fur in Denmark said that the younger generation after 80 is the main group of fur consumption in the future.

The younger generation does not blindly worship big names but sticks to their unique taste.

For example, warm winter season is no longer a single emphasis on warmth retention characteristics, the whole thick fur coat will no longer become the mainstream, but tend to short jacket, multi material shawl, accessories and other warm small pieces; at the same time, summer is bound to subvert tradition, leather, trimming, skirt, Mashup lightweight material fashion single product is refreshing.

These design products are popular with the new generation of consumers across the seasons, colors and styles.

China intelligence network predicts that by 2018, China's natural fur will be more than 5 million a target= "_blank" href= "http://www.91se91.com/" > clothing "/a".

In the next few years, the domestic market will usher in the growth period of fur industry.

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