The Failure Of Semir'S Acquisition Of GXG Is Still In The Dark: Re Launching Into The Children'S Education Industry

< p > compared with the previous a href= "http://sjfzxm.com/news/index_x.asp" acquisition of /a GXG, the acquisition amount is only a fraction, but the background of the early education industry of the acquirer has made the acquisition meaningful.

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< p > for the purpose of the acquisition, Semir apparel announced in the announcement that the company hopes to pform the company from child product provider to online and offline integration, and combine the product, education and cultural dissemination of children's industrial service providers to create a comprehensive one-stop service platform for children's industries.

It is understood that Semir's clothing brand Barbara children's clothing brand, currently has more than 3500 stores, about 5000000 VIP customer resources.

This acquisition will enhance the synergy between children's education and children's clothing brands.

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< p > > for this reason, < a href= "http://sjfzxm.com/news/index_x.asp" > industry < /a > analysis people think: "in the case of adult clothing breakthrough, it is a positive strategy to go out and choose to expand children's consumption."

Clothing and education are two different industries, which need two different ways of operation. Whether Semir's original channels can integrate and exchange resources will be a problem.

It is not clear what will happen after Semir's acquisition, but it is certain that according to the official intention of Semir, the test of the acquisition strategy will be the main purpose.

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On the surface, Semir's early education industry is regarded as the sunrise industry, and is the object of capital pursuit at present. < p >

Shenyin Wanguo's Research Report on the early education industry shows that the scale of China's early education market has reached 100 billion, and the average gross profit margin of the early education industry is around 43%.

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In an interview, analysts at the securities education industry from < a href= "http://fz.sjfzxm.com/" > merchants > /a > said in an interview that the story of the platform was easy to talk about, but to truly realize the need for a very strong resource integration capability, P said.

"Many rules do not work in the education industry."

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