Gold And Silver Jewelry Sales Fell 16.9% In The First Half Year

< p > industry analysis will usher in a wave of marriage boom in the second half of the year, or pull into the "a href=" http://www.91se91.com/ "sales < /a > main force < /p >

< p > recently, a report card was issued for retail sales in the first half of this year.

According to the statistics of the China National Business Information Center, the number of retail sales of major retail enterprises in the first half of 2014 dropped by 0.2% compared with the same period last year, and the growth rate was 10.9 percentage points lower than that of the same period last year.

It is worth noting that gold and silver jewelry sales fell the largest, down 16.9% compared to the same period last year, although gold prices still dive, but the overall decline in gold and jewelry consumption, business sales pressure this year.

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< p > < strong > in the first half of the year, gold and silver < a href= "http://www.91se91.com/" > Jewelry < /a > sales fell 16.9% < /strong > /p >

< p > recently, the China National Business Information Center announced the retail business in the first half of the year. In the first half of 2014, the number of retail sales of 100 major large-scale retail enterprises decreased by 0.2% compared to the same period last year, and the growth rate was 10.9 percentage points lower than that of the same period last year.

Among them, the number of retail sales of 100 major large-scale retail enterprises increased by 1.4% over the same period in June, and the growth rate was 10.1 percentage points lower than that of the same period last year.

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< p > among them, the decline in retail sales of gold, silver and jewellery was the most obvious, down 16.9% compared to the same period last year, and the growth rate was 46 percentage points lower than that of the same period last year.

In June, the growth rate dropped by 12.1% over the same period last year, and the growth rate dropped by 38.1 percentage points over the same period last year.

According to the data released by the National Bureau of statistics, sales of gold and silver jewelry reached 149 billion 700 million yuan, down 5.4% from the same period last year. It is the only negative growth indicator of all consumer goods in retail sales.

In addition, China Gold Association data showed that gold consumption in the first quarter was 322.99 tons, an increase of 0.76% over the same period, and 96.5 tons of gold production, an increase of 7.7.33% over the same period last year.

According to statistics, gold consumption in gold consumption 232.53 tons of gold, an increase of 30.2% over the same period, gold coins 4.03 tons, the same period last year.

But it is noteworthy that gold bars in the same period used 67.95 tons of gold, down 43.56% compared to the same period.

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< p > < strong > < a > href= > http://www.91se91.com/ > > Gold > /a > jewelry business.

< p > it is not hard to see that the biggest decline in retail sales in the first half of this year is sales of gold and silver jewelry.

"Part of the reason came from" hot money "in the same period last year, resulting in a relatively high base, which is not ideal for the same period.

People who work in a gold jewelry business say frankly.

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< p > since this month, the major gold and jewelry enterprises have announced their performance reports, revealing the declining trend of sales from another aspect.

According to the report published in the first quarter of fiscal year 2015 in June 30, 2014, the same store sales slumped by 54%.

Lufu pointed out that the drop was in line with expectations. In the first quarter, gold same store sales plunged 65%, and the sales base of the main gold prices in the same period of last fiscal year increased, but jewelry sales in the same quarter fell by 19%.

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Zhou Shengsheng, another gold jewelry business, was rated lower by Goldman Sachs. Goldman Sachs said that Zhou Shengsheng's portfolio was unbalanced, making it most vulnerable to slowing sales of local jewellery, and earnings per share were expected to fall by 5% this year.

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< p > an industry analysis shows that although the price of gold has fallen, the selling price of gold will also drop with the fall in cost. In fact, it does not make more profits for enterprises. After the rush of gold rush, sales are hard to reproduce the peak, and the performance of enterprises is under pressure this year.

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< p > < strong > market prospect < /strong > < /p >

< p > < strong > in the second half of the year, gold ornaments are sold or become main force < /strong > < /p >

< p > although the overall sales of gold and silver jewelry stabilized in the first half of the year, the enthusiasm of "Lao Guang" to buy gold is still high.

At the beginning of this month, Kwong jewellery offered a discount. The price of the thousand gold ornaments was as low as 275 yuan per gram, and the activity was brought up to 1 million 500 thousand yuan in three days.

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< p > last week, the price of gold fell by 6 yuan a day, and there was a rush of gold rush.

Dai Chongye, manager of Dongshan general merchandise department, said that because of the promotion and the recent decline in gold, many customers bought it on the occasion. The largest single gold turnover last Monday reached 650 thousand yuan, of which 620 thousand yuan had bought investment gold bars.

According to his disclosure, in order to stimulate consumption, Dongshan Department store will introduce "gold jewelry less than 38 yuan per gram of the market price" by the end of this week.

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Mr. P, who is a member of Guangdong Geological Bureau's Guangdong jewelry marketing department, said that in the second half of the year there will be a wave of marriage. Traditional gold jewelry is indispensable in China's wedding etiquette. Dragon and Phoenix bracelets, concentric locks, necklaces and so on will become the main force of sales promotion in Guangdong.

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< p > < strong > expert voice < /strong > /p >

< p > this year, the overall growth rate of the gold jewelry industry has declined, which is related to the real economic situation and the consumption environment, and is also related to the development of the industry itself.

After years of rapid development, gold and jewellery enterprises have also entered a period of adjustment, which has changed in terms of product structure, operation mode and consumption concept. The pformation of gold jewelry industry is also normal.

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< p > - Shi Hongyue, Deputy Secretary General of China Jewelry & Jade Jewelry Industry Association, < /p >