Semir Reveals The Deep Layout Of Children'S Industry In Zhejiang Clothing Enterprises

< p > > the world's < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank" > shoes, < hat > net, to introduce the "Semir", "the", "the", "the".

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< p > under the stimulation of the "two child alone" policy, many domestic clothing enterprises enter the children's clothing industry one after another.

After the good development of Barbara children's clothing brand, the Semir dress, which started with casual wear, once again bought heavily the brand of the genius baby of Ruiqi group, and set up the early education industry.

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< p > for this, Semir's responsible person also admitted that the relevant layout is designed to realize the pformation from children's product providers to children's industrial integrated service providers.

Previously, the Taizi dragon dress of the Zhejiang Department also announced that it had made a great deal of money to build "Dragon Prince Happy Valley", aiming to enhance the brand power of Dragon Prince and the sale of derivative products such as children's clothing through the construction of commercial tourism real estate.

Clothing enterprises in the layout of the baby industry can be described as more and more in-depth.

Analysts pointed out that clothing enterprises love the baby industry, only for the pformation of a more promising market prospects.

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< p > < strong > Zhejiang clothing enterprises have deep layout of baby industry < /strong > < /p >

< p > July 21st, Semir clothing announced that the company purchased 70% stake in Yu Han group's Yu Han (Shanghai) Information Technology Co., Ltd., and the pfer price of shares was 2.5 times as much as that of Yu Han (Shanghai) in 2013, as the valuation basis of the paction, which was RMB 102 million 200 thousand yuan.

Ruizhi group currently owns two educational brands and related children's education businesses, FasTracKids (genius baby) and FasTracEnglish (little earth).

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< p > related data shows that the MBA course of gifted baby is focused on cultivating the six core competencies of children aged 3 to 6, providing an interesting and challenging platform for children to stimulate their creativity.

At present, it has more than 400 teaching centers in over 50 countries. In China, there are more than 90 teaching centers in over 64 cities and over 100 thousand students.

Little earth children's English is a private brand created by Yu Han Shanghai's integrated international resources. It's a specially designed "PIER" teaching method for children aged 3 and -12, who let children travel in 37 countries without pressure to learn English happily.

So far, little earth has 12 teaching centers in 5 cities across the country.

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< p > in addition to the layout of the early education industry, the reporter also learned that Semir group, the largest shareholder of Semir apparel, has announced in Wenzhou that it will create a children's paradise with a total coverage of about 40 thousand square meters of children's experience, entertainment and consumption in Wenzhou.

It is reported that the project includes children's education, training, experience, entertainment, leisure and < a href= "http://www.91se91.com/news/index_c.asp" > children's clothing < /a >, sales of other products for children as the core, is a children's themed children's paradise.

The project is now under construction and is expected to open next year at 61.

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"P", the Taizi dragon clothing of Zhejiang Province also announced the "Dragon Prince Happy Valley". It aims to promote the brand of Dragon Prince and the sales of children's clothing and other derivatives through the building of commercial tourism real estate.

Clothing enterprises in the layout of the baby industry can be described as more and more in-depth.

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< p > < strong > the early education industry contains 50 billion market < /strong > < /p >.

< p > the practice of clothing brand layout for baby industry has been analyzed by some analysts. Because the adult clothing market can no longer have a breakthrough development, garment enterprises need to find new ways of development.

According to the insiders, today's children's wear industry is in a downturn, and garment enterprises create "amusement parks". It is also hoped to extend the industrial chain and enhance the brand image of children's clothing so as to promote the sales of children's wear.

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Zheng Hongwei, deputy director of Semir clothing, told reporters in an interview with Nanfang Daily that the acquisition of genius P is not a whim but a deliberate consideration.

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< p > to talk about the development of the early education industry in the future, Zheng Hongwei said that the management team of the gifted baby will continue to manage and develop this business. Semir, as a major shareholder, will coordinate the corresponding resources, including capital independence, resources of funds, offline channels, resources of VIP customers, and resources of franchisee's franchise management to support its development.

It has been revealed that Semir's balbala brand has become the first brand of Chinese children's clothing.

Retail sales amounted to 5 billion yuan last year.

It has 3500 offline stores nationwide, and VIP customers have reached 7 million.

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Liu Huiqin, P CEO, also told the media: "Semir online has rich channel resources and strong product development team.

And we have rich resources and experience in children's education.

It is believed that in the future, through the integration of resources, children's products, such as children's online education APP, can be developed to better serve Chinese families.

After mergers and acquisitions, we can imagine that through the Semir's huge 5 million VIP users, we will popularize advanced and high-quality children education courses to thousands of households.

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< p > for this reason, relevant analysts of Zhejiang Merchants Securities think that the industry of early education is the real blue ocean market.

Our country has a population of about 17 million per year and about 0-6 of children aged 0-6, assuming that 50% of the urbanization rate, 20% of the conversion rate, and 5000 yuan per year per capita, are 50 billion of the market.

At present, the scale of enterprises in the field of early education is not large.

Therefore, enterprises can have great room for development in related fields.

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Relevant analysts of Hua Xin securities also believe that, with the increase of per capita income and the acceleration of urbanization, people pay more attention to children's education and training. The formal implementation of the second child policy will also promote the rapid development of children's education. P

At present, China's preschool institutions are much more complicated. In the future, as the state strengthens the supervision of preschool institutions, the real brand and strength institutions will still stand out. Yu Han Shanghai is China's first preschool education institution accredited by the ISO9001 international quality system standard, and is expected to benefit directly in the future.

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< p > < strong > overweight baby industry will not abandon leisure "a href=" http://www.91se91.com/news/index_f.asp > dress industry < /a > /strong > /p >

< p > "our goal is to pform our children's plate from the original children's clothing product provider to the children's comprehensive service provider.

This premise is that our children's clothing still has great room for development in the future, so the extension of the industry we do is meaningful. "

Zheng Hongwei's progress reveals.

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"P >, but he said," that extension does not mean a decline in the proportion of casual wear market.

Because from the perspective of the whole concept of clothing, the public casual wear is still the largest market in China. Now our children's business probably accounts for 1/3 of the whole company's income. In the future, we will develop in all two aspects. On the one hand, our casual wear and adult clothing business will also develop.

We do not think that these two businesses will have a very big structural change, or we will have great changes in the input of resources. "

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