Russian Consumers' Interest In Online Shopping Shifts From Electronic Products To Shoes And Clothing

< p > Russian business consulting website reported on July 24th. In the first quarter of 2013 and the first quarter of 2014, data on Russia's retail trade and online retail survey showed that the number of users inquiring on the Internet was the largest of electronic products, clothing and footwear. The number of enquiries for these two commodities was about the sum of household appliances, baby products, automotive supplies, household goods, furniture, sports and leisure products, pet products, jewelry and watches, and consumers' interest in online products was steadily shifting from electronic products to clothing.

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< p > the highest number of enquiries grew in the smaller market: pet products increased by 36%, jewellery increased by 31%, children's articles increased by 30%, while electronic products increased by only 12%.

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< p > overall, e-commerce, especially online retailing, has been developing steadily. In 2013, the top 30 retailers gained more than 180 billion roubles through Internet channels, accounting for 1/3 of the total e-commerce market in Russia. In 2013, the total number of Russian netizens increased by 7% to 68 million 700 thousand.

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The Internet sales of < p > a href= "http:// www.91se91.com/news/index_c.asp" > retailer < /a > are all over Russia. The top 5 cities with more developed online retail include Moscow, Samarra, Kazan, St Petersburg and Krasnodar, with an average of 96% online stores in these cities.

In addition, in 2013, online retail became the most attractive e-commerce sector in Russia, attracting about 7 billion roubles, accounting for 58% of the total e-commerce pactions.

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< p > however, the overall growth rate of retail trade in Russia (including online sales and offline sales) declined from 12% in 2012 to 10.7% in 2013.

However, in 2013, similar retail sales growth slowed down. In other developed countries and developing economies, China also fell from 25.2% to 13.7%, from 12.3% to 11.9% in Brazil, from 13.2% to 9.7% in Turkey, from 8.7% to 6.8% in South Africa, from 4.6% to 4.2% in Europe, and from 1% to 1% in Europe.

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< p > in the first quarter of 2014, the growth rate of retail trade slowed down more significantly: non food retail < a href= "http:// www.91se91.com/news/index_c.asp" > turnover < /a > from 9.9% in the first quarter of 2013 to 6.2% in the first quarter of 2014.

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In 2013, the actual retail sales of non food retail in Russia increased by 18.8%, 14.8% and 13.5% respectively, leading to "sporting goods", "auto parts" and "perfume and cosmetics".

< a href= "http://? www.91se91.com/news/index_c.asp" > consumption < /a > the need for a sharp reduction is "watches", "clothing and shoes" and "household goods" category, respectively, increased by 1%, 3% and 3.5% respectively.

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In the first 10 regions of Russia (excluding Moscow and St Petersburg), the fastest growth of non food retail trade turnover was in Samarra, 20.8% in 2013 and 15.3% in autumn and Ming, and 14.2% in the Republic of Bashan Cole.

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