Dream Of Unqualified Cause Domestic Textile Industry Internal Strife

The famous three giants in the home textile industry, because of a WeChat, fell into a melee during the "3. 15" period, triggering internal strife and continuing to the hot summer days. Meng Jie home textiles, called fuanna and Luo Lai two home textile brands use WeChat's dream product unqualified information released by WeChat as "false news". The Beijing Commercial Daily reporter found that the July 30, 2014 unsuccessful project is still on the website of the Consumers Association. According to the insiders, the three parties' mutual choking is just an opportunity to suppress the other side, and the two major home textile brands, fuanna and Luo Lai, have all answered the quality blacklist, which reflects the confusion of the industry.

　 Reporter It is found that dream failure is not false.

During the "3 / 15" period in 2014, the famous three major brands of home textiles broke out the "WeChat gate", which pushed the home textile industry to the cusp of public opinion. It also made the three home textile giants of Meng Jie, fuanna and Luo Lai fall into a melee and led to internal strife in the industry.

The "WeChat gate" incident originated from a news about the unsuccessful home textiles products of the "3 / 15" period, such as the Luo Lai home textile platform, the Wenling Luo Lai home textile and Changning fuanna, which highlighted the quality problems of the brand products such as Meng Jie and Heng Yuan Xiang, and so on. The content of WeChat came from a red net news in September 16, 2013. "In September 15, 2013, the Beijing Consumer Association official website released the" Beijing Consumer Association bedding comparison test results summary sheet ". Subsequently, Meng Jie home textile issued a public statement, saying the news had been deleted because it was false report. In May 5th, Meng Jie home textile issued a statement saying that "fuanna home textile and Roley home textile" used "3. 15" keywords and used consumers' quality sensitive "3. 15" period to release undesirable information on the dream home textiles, violating the anti unfair competition law, and asked fuanna home textiles and Roley home textiles to make public apologies.

In July 30th, the Beijing Business Daily reporter checked the official website of the Beijing Consumers Association. It was discovered that the information about the failure of Meng Jie's products known as "false news" by Meng Jie's home textiles was not "false". In September 15, 2013, the summary table of the bedding comparison test released by the Beijing Consumers Association is still on the official website. The brand name is "Meng Jie home textiles", and the manufacturer's set of "Hunan Meng Jie home textile Limited by Share Ltd" is classified as "unqualified" in the column of "instructions for use". The reason is "the packaging box is not consistent with the certificate and the durability label."

　　 Event Upgrade: three parties pinch each other and neglect undesirable dreams.

According to Meng Jie, director of home textiles and public relations Pi Shiming, publicly told the media, "WeChat gate" incident, dealers feedback said, "the company's products were exposed during the" 3. 15 "period, quality problems are not good enough to sell. Subsequently, in a public statement, Meng Jie home textiles, on the one hand, called the product unqualified information untrue, and began to blame the rich Anna and Luo Lai for questioning, thereby triggering a continuous "war of words" and even reaching the level of the court.

After the public announcement of Meng Jie home textile, Luo Lai home textile chose to reconcile with Meng Jie home textiles. Fuanna thought that Meng Jie home textile violated its reputation right, and filed a lawsuit against Meng Jie, saying that "Changning fuanna" in the "WeChat gate" incident is not official business account. The charge of Meng Jie home textile is a distortion of fact; in May 27th, Meng Jie home textile convened a press conference, which indicated that it would bring an anti suit lawsuit against fuanna. In July 13th, fuanna announced that the prosecution of Meng Jie home textile case had been registered and accepted. A mutual slapstick farce intensified.

It is a matter of concern that the three major textile giants are pinching each other. The fact that the products of Meng Jie home textiles have been judged by some Beijing consumers' Association is not qualified.

A person claiming to be Li Jun, who lives in Meng Jie home textile, told the Beijing Commercial Daily reporter that even if the information on the Beijing consumers' Association website was unqualified for the dream product, because the time of the announcement and the time difference between WeChat and the two enterprises released by fuanna and Luo Lai were different, the two enterprises were spreading the negative news of Meng Jie and had a negative effect on the dream.

　 Industry Viewpoint: big brands repeatedly hit the black list, causing confusion in the industry.

Some of the indicators are not qualified in the sampling process of Meng Jia home textile products, not the case of home textile industry. In all previous quality checks, the quality of the home textile brand is not uncommon because of the quality problem, making the whole home textile industry in a mess.

Take the three major brands of this event as an example. Besides the unqualified products of the dream home textiles, fuanna and Luo Lai have all played the leading role in the quality blacklist. In 2010, the Shanghai Quality Supervision Bureau issued the "fourth quarter of 2009 Shanghai towel product quality supervision and inspection results", fuanna due to a bath towel water absorption, pH value is not qualified and boarded the quality blacklist; Luo Lai home textiles in Jiangsu Province Industrial and commercial bureau in early 2013 released in 2012 "bedding commodity quality monitoring of unqualified goods and distribution enterprises list", three products are not qualified, and the substandard items include fiber content, use instructions, color fastness to sunlight and filler quality deviation rate.

According to the insiders, the quality of home textile brands has never stopped. Many brands are often unqualified once they have been inspected. But why did this "WeChat gate" involving unqualified products of the dream product cause such a big stir? "This unqualified news itself is nothing, but because of the mutual dissemination of brands, it turns the incident into a vicious competition within the industry." An unnamed home textile brand operator revealed that "the relationship between home textile brands is pretty good, but in recent years the competition has become increasingly fierce, especially the group buying market has gradually subsided, and the competition for consumers has turned white hot." a series of melee that WeChat door is affecting is just an opportunity to suppress each other. "