Ningbo Clothing Festival "Four Links Three Taiwan" Transformation

The eighteenth Ningbo international with the theme of "creative Ningbo and Oriental dress" as the theme clothing Clothes & Accessories The exposition will be opened in October. In the face of the fluctuating economic environment and the new demands of the transformation and development of garment enterprises, the industry has also put forward new requirements for the exhibition. In this regard, this year's organizing committee follows the "four chain" — — the purpose and orientation of making the real industry chain, making the living market chain, making the best service chain, and strengthening the innovation chain. Based on the "three" &mdash, &mdash, booth, stage and platform, the strategy of "branding, specialization, market and effectiveness" is implemented, so as to achieve "upgrading" &mdash and — enhance the effectiveness of the clothing festival, promote industrial transformation and upgrading, and create a famous clothing city.

This year, the Ningbo clothing festival will be more deeply rooted in the industrial chain, strengthen the dialogue between fashion and industry, strengthen the docking of brand and marketing, integrate key resources and related resources, and strive to build a one-stop shopping platform from clothing brand, processing, design to surface accessories and equipment to negotiate trade platform. The Ningbo clothing trade fair will strengthen the exhibition section of clothing exhibition and take it as the main activity of the costume festival. At the same time, the contents of the exhibits are more abundant, from single men's clothing to all industrial chain exhibits including men's wear, women's wear, children's wear, business casual wear, clothing, accessories, clothing machinery, clothing frontiers and so on. In the fashion and fashion show, the international fashion week will be launched. Designer Works exhibition, Hefeng creative Plaza collaborative innovation series activities to promote the effective integration of fashion information resources, human resources and industrial elements. In the clothing Forum Forum, China garment forum and its major parallel forums will continue to be held, providing a new thinking collision and theoretical guidance for the garment industry in Ningbo to make a complete and solid industrial chain.

This year's clothing festival focuses on activities. Spin The integration of information, technology and human resources needed for the transformation and development of garment industry highlights international and domestic market expansion and creative design, and comprehensively upgrade and optimize the service chain of the apparel Festival, so as to effectively serve the service industry, service exhibitors and service customers.

Innovation has always been the source and driving force for the growth and development of Ningbo international garment Festival. All along, Ningbo international garment Festival strives to create a fashion and creative exhibition platform for the industry. In terms of institutional innovation, this year's clothing festival has changed from the original government led to the government led and market led, so that the clothing festival will be sustained and long-term development in the transformation of market operation system optimization. In terms of platform innovation, according to the needs of upgrading and optimizing the fashion and creative exhibition platform, the exhibition area of the exhibition will be re planned reasonably, and the exhibition hall will be divided into 6 exhibition areas, men's wear, women's wear, children's wear, outdoor clothing and imported clothing. Meanwhile, the number 4 Pavilion will be added as a fashion show area. On the basis of the traditional exhibition area, through the optimization and integration of different business models and style types, the fair will further segment the market and create a theme exhibition area. In terms of exhibitors' composition, the quality of exhibitors can be improved in an all-round way. The number of overseas exhibitors is more than 30%, and the number of overseas exhibitors is over 10%, and the number of direct sales booths is 220, accounting for 12% of the total booth.

This year's clothing festival is divided into three major sections according to the different functions of the activities: Fashion Exhibition negotiation, fashion fashion show, clothing forum, and "three sets" for the "four chains": to set up the exhibition booth, to provide an efficient and convenient exhibition and exchange platform for the majority of textile and garment enterprises, so as to maximize the benefit of exhibitors and merchants; to set up a stage, absorb fashionable and creative elements, promote the original design of the garment industry through the introduction of the top international fashion power, enhance the internationalization level of the garment industry, set up a platform, integrate the latest information resources of the industry, and pulse the new trend of the garment industry to provide the weathervane for the development of the small and medium-sized garment enterprises.