Movie Red Star "Liu Shishi" New Endorsement Fashion Accessories Folli Follie

In July 25th, from Greece. Fashion accessories Folli Follie has officially announced the brand new spokesman for China's regional image, Liu Shishi. On the press conference, Liu Shishi wore Folli Follie classic Heart4Heart Series appearance. This is her first appearance as a spokesperson for Folli Follie before the media, and initiated a series of brand endorsement activities with her Folli Follie.

　　 Liu Shishi The fate of Folli Follie didn't just start with this cooperation. As early as a few years ago, she had worn Folli Follie jewelry for many times. At the conference site, Liu Shishi shared with the guests: "I have always liked all kinds of fashion accessories of Folli Follie. No matter what occasions, Folli Follie can help me create an exclusive style. It is a great honor to be a spokesperson for the Folli Follie in China, and I hope that in the next day, I will be able to convey more about the fashion attitude of Folli Follie through me. "

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International accessories brands explore light luxury routes

July 24th, fashion from Greece Accessories brand Folli Follie announced that its spokesperson for the new China region will be featured by Liu Shishi, a movie star. This means to some extent that Folli Follie will gradually improve its product positioning and gradually turn it into a light luxury brand.

On the same day, as the spokesperson of Folli Follie, Liu Shishi first appeared in front of the media, and started her series of brand endorsement activities with Folli Follie. Folli Follie group CEO George Koutsolioutsos told reporters in an interview: "for the Folli Follie group, the Chinese market has a strategic importance. Since its entry into China, the brand has been committed to providing affordable fashion luxury to every beautiful Chinese woman through various styles and unique designs. Miss Liu Shishi's accession will further strengthen the fashion mark of Folli Follie, show a positive attitude to Chinese consumers, and deduce more wonderful stories related to fashion and beauty. This talk further confirms that Folli Follie wants to achieve the goal of light luxury.

It is understood that, with the international well-known accessories brand, SWAROVSKI launched the first high-end jewelry series last year, and achieved the expected success. It will open its first high jewelry store in Chengdu in September this year. According to relevant personages, with the growth of the age of accessories brand customers, the economic capability and taste have also been improved. The customers who have followed these accessories brands have grown from young girls to "mature women" with certain experience. An industry insider said in an interview, "if brand positioning is not improved and changed, some customers will be lost."

At present, red light luxury brands such as Michael Kors and Coach also occupy a part of the accessories market in China. This also makes the brands who focus on making accessories have to change the corresponding strategies to attract consumers and improve the market share.