Wanda Electric Business Mode Vague

Can the Wanda electricity providers once again invest heavily in finding new profit models? Relying on the huge assets of hundreds of Wanda Plaza in the country, Wanda electricity supplier is likely to go. Alibaba Jingdong is not the same business route. This electronic business platform can serve Wanda's own business system, realize the sharing of resources under the line and online, and achieve the purpose of revitalize the stock assets.

　　 "No waiting" Wanda electricity supplier

Just half a month before Wanda announced the investment of 5 billion yuan to restructure the electricity supplier, Ma Haiping, a well-known professional manager and Wanda COO, chose to leave Wanda to start his own business, thus becoming another executive of the recent year's departure from Wanda electricity supplier. His predecessor, Wanda electricity supplier, former COO Liu Si Jun, soon joined the Wanda electricity supplier and left for another traditional enterprise.

Since its establishment in May 2012, Wanda's electricity supplier's turbulence has always been like a shadow: in June 2013, Gong Yitao, former manager of e-commerce technology department of Google headquarters and senior director of Alibaba international trading technology, left the office of general manager of Wanda, only half a year's time from his position. Then, Wanda's electricity supplier was briefly taken over by Wanda Group CIO Zhu war preparation until July 2014, and the former COO Dong ce of luxury goods business Jiapin net served as Wanda electricity supplier CEO, and Gao Peng, former vice president of Gao Peng, served as COO. At the same time, outside the top executives, a large number of middle-level backbone are also running away. The former employees of Wanda electricity supplier revealed that in the recent one or two years, the middle level turnover rate exceeded 50%.

With the annual salary of up to 2 million yuan, many managers still abandon it. The reality of Wanda's electricity supplier is obvious, and its electronic business platform, Wan Hui network, is still silent after more than a year's on-line operation.

In the view of many people in the industry, the continuous departure of Wanda's top management team has nothing to do with Wanda's traditional management culture. A widely spread bridge is that Gong Yitao left because he could not accept Wanda's management. He said in a media interview: "in Wanda, we usually use the PPT mode to report to the leadership, and everything needs leadership approval. Our Internet companies are not accustomed to this habit. Our thinking is divergent.

"As a traditional enterprise, Wanda's internal culture is relatively conservative, which makes it difficult for Wanda to excavate talents from Internet Co to adapt to Wanda's enterprise ecosystem." Li Haigang, a well-known IT industry analyst, believes that if Wanda doesn't change its management thinking in the field of electricity, it will continue to run away.

The use of traditional enterprise management and operational thinking to do business is considered to be the key reason why Wanda's electricity supplier has not seen any improvement for two years. I am afraid that Wang Jianlin is aware of this. When announcing Wanda's new electricity supplier strategy, Wang Jianlin said on the spot, "from me to the president to the vice president, we will not use Wanda's traditional management thinking to manage the electricity supplier. We will not think about the electricity supplier development with the real estate thinking mode. It will give the electricity supplier innovation, decision-making and financial autonomy."

However, for Wanda, which has a considerable scale and volume of traditional enterprises, the precipitation of management mode is not a day's work, and it is even more impossible to make changes. Although Wang Jianlin said that "not using traditional management thinking to manage the electricity supplier", the management mark of Wanda will still be deeply rooted in the day-to-day operation of Wanda electricity supplier. "The business of the electricity supplier still needs strong supervision, and there must be assessment objectives, including annual targets and half year goals, and the group will be evaluated according to objectives." Wang Jianlin reiterated that "if we fail to achieve the goal one or two times, we must adjust our thinking. If we fail to accomplish it, we will have to adjust people.

In the absence of grope for the model, the practice of wishful thinking emphasizes supervision and assessment is evaluated by the Internet industry as "outside supervision and professional conduct". "This is still the traditional corporate culture of Wanda, which is a contradiction between traditional business thinking and Internet thinking." Geeks network columnist Zhu Fei believes that the Internet is an industry that needs to be adjusted at any time.

　　 profit Final examination

It is hard to "settle" Wanda electricity providers, which is still hard to cope with. It is clear that there is not enough strength to promote the integration of resources of Wanda under Wang Jianlin's expectation. This is probably the reason why Wang Jianlin joined the electricity giant to set up Wanda electricity supplier. "Even if it is not profitable, let me see the direction of profit." Wang Jianlin said.

After encountering the setbacks of the previous two years, Wanda changed at least in the operation strategy of the electricity supplier: no longer rely on its own to fight alone, but a joint strong power business enterprise, rapidly expand the scale of Wanda electricity supplier, and start the brand of Wanda electricity supplier.

But whether the strategy can be successful first lies in whether anyone is willing to "enter the board". "Wanda's problem is whether it can cooperate with the brand of the first tier e-commerce brand. From the current situation of the electricity supplier industry, it may be Wang Jianlin's wishful thinking." Li Haigang said that 5 billion yuan is not a huge sum of money for the Internet enterprises, which are famous for burning money. Therefore, the brand of the first tier e-commerce brand may not be valued. Wanda may eventually introduce some two or three line business cooperation, but the integration risk of weak and weak alliance is also a great challenge for Wanda.

However, the advantage of Wanda is not only the bait, but also the powerful offline resources of the group or become the heavyweight chips of Wanda electric business to attract partners. According to the data revealed by Wang Jianlin, Wanda now owns hundreds of Wanda Plaza in the whole country, and the number of consumers under the line breaks through 1 billion 500 million people. In a few years, Wanda Plaza will expand to nearly 200, and has more than 100 hotels and 8~10 open holiday resorts, and has several billion passengers per year.

In Wang Jianlin's view, "how to turn such a huge consumer into a profit is a problem that Wanda electric providers need to seriously consider." Despite its resource advantages, the three year period of Wanda's electricity supplier still makes many people feel unrealistic and eager for quick success and instant benefits.

In the view of the real estate sector, Wanda's current play is closer to the gameplay of the real estate developers. "Spend 5 billion yuan to buy land, you have to bring back 5 billion yuan of the proceeds, and Wanda must learn to weaken capital orientation." Rand consulting President Song Yanqing pointed out.

"The Internet industry needs a lot of expenditure in the early stage, but it can not see direct income in the short term, which is obviously different from that of investing in traditional industries." An electric business person told the China business newspaper that Wanda now regards capital as a gimmick and simply fails to realize that it is still in its pioneering stage. This "investment mentality" is obviously not in line with the development rule of the Internet industry.