French Brand Paule Ka Founder Serge Cajfinger Announces Departure

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< p > Serge Cajfinger is the founder of "a href=" http://sjfzxm.com//business/ "France" /a "fashion brand Paule Ka", and has been the creative director and chairman of the brand since 1987.

For his departure, the company said on Wednesday that he would focus on "personal projects".

Paule Ka acquired 70% of its shares in 2011 and became a subordinate company of Change Capital Partners.

Cajfinger and his family still hold a minority stake in the brand.

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< p > and the design work of the autumn and winter series of the brand in 2015 will be handed over to the internal design team.

According to a spokesman for Paule Ka, it is not expected that new creative directors will be appointed until the end of this year.

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< p > > a > /a >, announces that there is Antoine Bing leaving the French clothing brand. He has been the chief executive officer of Paule Ka since 2002.

Bing will remain in the board until a new successor is found to ensure a smooth pition of the company's business.

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< p > Paule Ka currently has 475 sales outlets in 56 countries around the world.

In 2013, sales of brand reports reached 50 million euros, or about 66 million 400 thousand US dollars at the average exchange rate.

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< p > Pau < a > Le Ka < /a > was founded in 1987 by the designer Serge Cajfinger, who was born in Lille, France, and grew up with Brazil.

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< p > because of its love for fashion, Serge began to display window displays at Yves Saint Laurent's shop in Lille at the age of 16.

In 1974, Serge and his mother and aunt opened a boutique named Paule Ka in Lille, and quickly received the welcome of customers.

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< p > 1987, Serge decided to launch a series of Paule Ka brand names and sell them in Paris shops such as Victoire, Franck & Fils and Lord of Buddha and Barney 's' in New York.

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< p > born in Brussels, Belgium, the Russian Jewish designer DVF, Diana von Furstenberg (formerly known as Diane MichELLE Halfin) was moved to New York in 69 with the German Royal descendant and fashion designer husband Egon von Und Und, and under the guidance of Italy, she met the boss of the weaving mill of the Italy.

In addition to buying cloth from Ferretti, DVF flew to Italy every week to learn cloth production processes with Angelo.

Although DVF, who graduated from University of Geneva, studied economics instead of fashion, he succeeded in becoming a fashion designer at that time.

Since 1969, DVF has been making clothes for guests through homework.

Until 1972, DVF gave her design skirt to Diana Vreeland, editor of the authoritative Trend Magazine "VOGUE", and Vreeland put one of DVF's skirts on the magazine, that is, DVF's name became the new name of New York fashion industry, and promoted DVF to open the first retail store in New York.

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< p > to mention DVF, I believe we have to mention the classic design of "Wrap Around Dress", which was born in 1973 and made DVF a big gun.

Wrap Around Dress generally refers to the package design without a zipper and buttons, and only relying on the belt to tighten up the clothes.

The design is based on the Japanese kimono design and the fashionable fabric pattern, making the fashion a new craze for women's fashion. It has sold over five million in just three years.

In 1975, DVF boarded the cover of "Newsweek" (news week) at the age of twenty-nine and was well known as the "Queen of fashion New York".

At that time, many fashion figures also described DVF as the most potential fashion designer after Coco Chanel.

Since the success of "Wrap Around Dress", DVF expanded its business to cosmetics, jewellery, handbags, furniture and so on in 80s.

Unfortunately, due to the rapid development of the business, the business failed to stand firm. DVF sold cosmetics business to Beecham in 1984 and moved to Paris to concentrate on its family life and enjoy life.

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P until 1990, DVF returned to New York to rebuild its DVF kingdom.

Unlike in the past, DVF not only focused on fashion, but also opened up products that revolve around her life, including foreign products, bedding and even publishing houses.

In 1997, DVF appointed his daughter-in-law as the creative director and gradually retired to the background.

Since DVF returned to New York, its momentum has been rising or decreasing. In 1999, DVF was selected as the director of the Council of Fashion Designers of AmeriCA (CFDA), and opened a new store in New York in zero or one.

In 2003, DVF was involved in sports. She collaborated with Reebok on a series of "RBK by DVF" sportswear, which was launched by tennis red lady Venus Williams into Wimbledon tennis tournament and opened the first London special store in the same year.

In 2004, DVF realized many years of aspiration, opened a special store in Paris, and opened the first Asian specialized store in Hongkong in 2005. It is the sixth specialized shop after New York, London, Miami, Paris and Losangeles.

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In addition, in 2005, DVF was awarded the lifetime achievement award by CFDA, which shows its importance in the fashion industry. < /p > p