Opening Up The Core Of The Brand, Losing The Advantage, Can It Help The Small Brands?

< p > here world < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

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< p > although the Chinese market has changed the name of PPR to Kai Yun group, the hint of "luck" seems to have not yet arrived.

French Open Cloud group's net profit fell 4.7% in the first half of this year, sales growth was only 1.8%, continuing to shrink, behind the Gucci and other core brands are becoming more fragile.

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< p > < strong > Gucci performance fell 5.7% core < a href= "http://www.91se91.com/news/index_c.asp" > brand < /a > lost advantage < /strong > /p >

In the first half of this year, the French Open Cloud group, known as the P group and the LVMH group, reported a net profit of 555 million euros in the first half of the year, a decrease of 4.7%. The sales performance rose by only 1.8%, reaching 2 billion 350 million euros. According to the constant exchange rate, the first quarter and two quarter results were 4.1% and 4% respectively.

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< p > for the shrinking of performance, Kai Yun group said that the decline in profits is the current plight of the luxury industry. The decline in consumer demand in China and Russia, coupled with the continued fluctuations in the global currency exchange rate, and the slowdown in consumer demand in Hongkong, Taiwan and Singapore have all affected the overall profitability of the group.

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P (Beijing store) reporter found that the Gucci performance of Kai Yun group's core brand remained unsustainable, and its sales performance in the second quarter dropped by 5.7%, which continued to deteriorate after a 3.7% decline in the first quarter.

Gucci's operating profit in the first half of the year was 528 million euros, down 5.1% from 560 million euros in the same period last year.

At the same time, as the brand began to shift its business focus to direct stores, its revenue in wholesale channels dropped by 16% in the first half of the year.

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Leather products, as the core product of Gucci brand, have also suffered huge market impact. < p >

Statistics show that Gucci entry-level handbags now account for only 2% of total revenue, compared to 32% over five years ago.

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< p > for this, Zhou Ting, President of the Institute of wealth quality, said that the future of the brand is very worrying from the development status of Gucci, because in many consumers' eyes, the brand has become a street branding brand, and it faces the same problem with LV.

However, due to over reliance on individual brands, Kai Yun group is more vulnerable than the LVMH group when facing the core brand fall.

It is understood that in addition to Gucci poor strong (strong store) performance, Kai Yun group's attention sports brand PUMA performance is still poor, the performance fell by 5.2%.

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< p > < strong > brand development is not balanced pformation luxury group failed /strong /strong > < >

< p > > as a luxury group, there are many brands of open cloud. Although Gucci and PUMA perform poorly, Saint Laurent and Bottega Veneta perform well, gaining double-digit gains respectively.

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< p > earnings report shows that Saint Laurent continues to be strong after the accession of "a target=" _blank "href=" http://www.91se91.com/ "> designer" /a "Hedi Slimane. Sales in the first half of this year increased by 25.6% to 321 million euros, and business profits from continuing business increased by 50.4% in the first half of the year, and 12.9% double-digit growth in the first half of the year, compared with 466 million euros in the same period last year to 526 million euros, an increase of 17.5% over the basis, and 11.3% to 163 million euros from continuing business profits.

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< p > it is easy to see from the respective performance data of the group's brands. At present, Alexander McQueen and Stella McCartney have delivered satisfactory results; Balenciaga has performed well, and its retail performance has achieved double-digit growth.

The previous acquisition of menswear brand Brioni is still satisfactory this quarter.

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< p > to this, Jean-Marc Duplaix, chief financial officer of Kai Yun group, said that the overall performance of the brand reflects the strength, attractiveness (attraction stores) and the unity of strategy of its brands in this period.

In an unstable operating environment, the group seeks to achieve its own strategy while maintaining strict control over costs and maintaining gross margins.

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< p > Zhou Ting told Beijing reporters that the success of Bottega Veneta originated from the low-key strategy of the brand. However, with the rapid development of the market, the brand has begun to no longer be low-key, but hopes to maintain growth with the help of crazy expansion. Its single store efficiency still needs to be improved.

Saint Laurent can be said to be a dark horse of Kai Yun group, but the future is not yet clear.

It is noteworthy that, from the current development state of Kai Yun group, it has not yet pformed into a luxury group. First, the original bad business of the group has not been completely stripped, and secondly, it is not balanced from the number of brands and the level of development.

There is a certain gap between LVMH group and the group.

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< p > < strong > acquisition of Athens's niche brands or life-saving straw < /strong > /p >

< p > > in the first half of 2014, Kai Yun group's financial report, apart from disclosing its performance, announced that it has made a great bid to announce the acquisition of the Swiss high-end watch brand Athens table.

It is reported that Kai Yun group and Swiss Athens watch company jointly announced that Kai Yun group bought 100% of the shares of Athens, Switzerland. At the same time, Kai Yun group will gradually improve its new watch and jewelry department.

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< p > it is understood that after the Swiss Athens table becomes a member of Kai Yun group, it will continue to inherit the family spirit of the brand. Kai Yun group will support the consistent innovation idea of Athens Switzerland to ensure sustained growth in the world and the vigorous development of the brand name brand.

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< p > for this, Jean-Marc Duplaix said that the independent high-end watch manufacturers are rare, and this is the opportunity for the group.

The Athens table has a long history, high profit margin and good prospects for development.

The acquisition of the brand is due to the consideration of brand structure, and the brand of new revenue will form synergy with the existing brand of the group.

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< p > Zhou Ting said that Kai Yun group's "a href=" http://www.91se91.com/news/index_s.asp "acquisition" /a > Athens table, combined with the current sales situation of the group's brand, it is easy to see that future minority brands or become the growth point of Kai Yun group's performance.

No LOGO, strong sense of design brands meet the needs of current consumers for luxury goods. It is not difficult to explain why Saint Laurent and Bottega Veneta can achieve outstanding results in the condition of poor luxury environment.

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