"Camping" Camels Run Rampant Brand Scattered Difficult To Fight

< p > Street store will have all kinds of camel brand: camel, camel, camel captain...

Some years of low clearance, some Cosplay real camel brands sell all the way, who is the real camel, who is the "camping" camel? Beijing Commercial Daily reporters will unveil the true and false camel mystery, why the real CAMEL camel brand will be greatly emulated? < /p >

< p > < strong > < < a href= > http://sjfzxm.com/news/index_c.asp > > cottage > /a > camel runs across < /strong > /p >

< p > speaking of camel climbing shoes, generally refers to the "CAMEL camel", but now the camel brand appears on the market.

At present, there are camel captain, AMCAMEL and CAMEL KING on the market. They are promoted by the slogan of "clearing the seasons or clearing up" or holding the shop in a long way, and they all carry "Camel" pattern in the logo.

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< p > yesterday, the reporter visited the AMCAMEL shop on the three floor of the colorful city of Qinghe. There were many outdoor leisure shoes and sandals for men and women in the shop. But after a closer look, they found that the brand of the shoes was not AMCAMEL, but the casual shoes marked "jeeploud".

According to the shop assistant, the camel brand casual shoes were sold in the shop, but now the camel casual shoes are sold out, and the Jeeploud brand is the same as the camel.

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< p > in addition, < a href= "http://sjfzxm.com/news/index_c.asp" > Beijing < /a > other streets with "Camel" logo shops are being cleared at 129 yuan, 199 yuan and so on.

On the electronic business platform, although Tmall has camel flagship store, Taobao still has German camels, Chinese camels and other Shanzhai brands mixed.

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< p > < strong > who is the trademark owner < /strong > < /p >.

< p > it is understood that the trademark of camel shoes was registered in China in 1993 by the WAN Han Gang of Wuhan, and authorized the American Camel International Invest Enterprise Ltd to use the trademark.

In June 2005, the American Camel International Invest Enterprise Ltd authorized Shishi Hao Shoe Co., Ltd. to use the trademark.

In this way, "Camel" shoes became a trademark of the United States.

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< p > at present, the camel brand is divided into three parts in China, namely "Camel Leather shoes", "camel leisure" and "camel outdoor", which are produced by different manufacturers.

Camels rely quickly on the electricity supplier channel.

Data show that in 2013, "double 11" CAMEL camel single brand (excluding other brands of group) sales amounted to 380 million yuan, a net increase of nearly 200 million yuan over last year, an increase of more than 85% over the same period last year, and became the biggest outdoor product winner of the electricity supplier Festival.

Not only that, but at the end of October 2013, it bought Amoy brand insect Mitzi and formally entered the women's clothing market.

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< p > < strong > brand dispersing and counterfeiting is difficult. < /strong > < /p >

"P" camel official website staff said that so many counterfeit products on the market are helpless, but the real "Camel" each pair has anti-counterfeiting code to ensure that the products purchased by customers are genuine.

Although the camel brand on the official website to consumers how to identify the true and false camel brand, still can not stop the powerful cottage products.

It is difficult for consumers to distinguish the authenticity from the appearance of shoeboxes, bags and so on.

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< p > shoes and clothing and other consumer goods are simple in production technology, no need for "high, fine, sharp" technology. Some small factories are driven by economic interests, and the phenomenon of "brand name" is widespread.

If consumers do not specifically study the authenticity of the brand, it is easy to be confused.

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< p > a lot of enterprises take a disregard for the scattered "big card" phenomenon in the market.

On the one hand, the cost of counterfeiting is too high. Many enterprises are unwilling to put too much energy into scattered counterfeit brands. On the other hand, counterfeiting enterprises have also helped popularize the famous brand army to a certain extent.

Lai Yang, Secretary General of Beijing Institute of business economics, believes that mutual imitation between enterprises is not new. In competition, enterprises can only win the favor of consumers by relying on innovation and characteristics and widen the gap with their rivals, otherwise they can only earn short and small market share.

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