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Anta Sports And National Gymnastics Team Signed A Contract Into "Lining'S Restricted Zone".

2014/8/8 14:10:00 80

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Clothing Shoes And Hats Anta Sports Lining

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Ding Shizhong stood on the parallel bars, and his arms crossed to his chest. His face was serious. P Like a professional gymnastic coach, he focuses on athletes who are making various kinds of writhing movements on the bar. If a friend comes to know him, he smiles and continues to devote himself to the parallel bars. Ding Shizhong was not an athlete, but at least before he became a successful businessman, Ding never imagined that one day he would stand in the training base of China's national gymnastics team in a special way. 
 at the distance of < a href= "http://fz.sjfzxm.com/" > Ding Shizhong < /a > 50 meters away, on the wall of the gymnastic hall, the photos of 66 gymnastics world champions are listed on the world champion list. Among them, the most dazzling performance of the Chinese gymnastic team is the "Prince of Gymnastics" - Lining. In 1986, Lining won the Rome gymnastics awards, including 6 all-around champions, including the parallel bars. 34 years ago, Lining started the gymnastics career of the national team in Ding Shizhong's parallel bars position, which is definitely Lining's "mother's home". 
After P retired, Lining founded Lining sporting goods Co., Ltd. (hereinafter referred to as Li Ning Co) in 1990. After the company was founded, the Li Ning Co began a strategic cooperation with the national gymnastics team for 23 years. During the period, all kinds of sports brand enterprises at home and abroad could not get involved in the cooperation of the national gymnastics team. Lining would not have thought that 20 years later, the close cooperation between Li Ning Co and the national gymnastics team would stop abruptly. 
 August 4, 2014, < a href= "http://fz.sjfzxm.com/" > Anta sports < /a > supplies Co., Ltd. (hereinafter referred to as Anta) and the State Sports General Administration Gymnastics Sports Management Center in the National Sports General Bureau Training Bureau Gymnastics Hall cooperation signing. Ding Shizhong is chairman and CEO of Anta's board of directors. I wonder if it's fate. Ding Shizhong's position is facing the wall of the world champion list. I wonder if I can see Lining's photo, and what passion will be in my heart. At that time Ding Shizhong still looks serious. Throughout the activity, Ding Shizhong never made a single word. 
 gymnastics is one of the most important items in the comprehensive sports events such as the Olympic Games and the Asian Games. It is called "the father of sports". Gymnastics, as the traditional advantage of the Chinese legion, has created many brilliant achievements for Chinese sports. As we all know, gymnastics has always been the spiritual pillar of Li Ning Co. The strategic partnership of the national gymnastic team will directly reflect the development trend of the two major sports brands of Anta and Lining, which may be an important turning point in China's sporting goods industry. 
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 as the gold medal winner of the Chinese sports delegation, the sponsorship and cooperation rights of the national gymnastics team have always allowed many large sporting goods companies to covet. In recent years, Anta has tried to contact the gymnastics management center of the State General Administration of sport, but it has not been accepted because of the contract between the Li Ning Co and the national gymnastics team. 
According to the good news that Ding Shizhong had been expecting at the end of 2013, the cooperation agreement between the national gymnastics team and the < a href= "http://fz.sjfzxm.com/" > Lining < /a > was expired, and the National Gymnastics management center began to invite foreign P. As news came out, apart from Anta, there was no lack of international famous brands such as ADI, Nike and so on. But under the same conditions and prices, Li Ning Co, with 23 years' cooperation with the national gymnastics team, has the priority to renew the contract. In fact, before the formal bidding, the National Gymnastics management center must discuss with Li Ning Co and listen to its decision. From the result, Li Ning Co may not be able to accept certain conditions and exit after the new conditions and price changes. 
 "for the doubts of the outside world, I believe the Li Ning Co should have expected it. When competitors are not strong, Li Ning Co may have many advantages, but after a strong competitor, Li Ning Co can not have both. Zhang Qing, CEO, a sports marketing expert, told Global Entrepreneur. 
In the end, P, a partner of Anta Olympic Committee, successfully won the strategic cooperation of the national gymnastic team in the new period. "More than eight months of negotiation time, this is a very difficult process." Luo Chaoyi, director of the sports management center of the State General Administration of sport, told the global entrepreneur. 
 Luo Chaoyi believes that in the past 23 years, Li Ning Co has made great contributions to Chinese gymnastics and has made great contributions. This is a very important historical development stage. In contrast, another voice is, "a company's long-term monopoly of resources has led to insufficient investment in gymnastics like this. Sponsors only focus on gold medals, but ignore the balanced development of all teams in the project center, let alone the influence of gymnastics to promote the development of mass sports. Insiders told Global Entrepreneur. 
Over the years, China's investment in gymnastics has been far from encouraging. P The whole society has many misunderstandings about the cultivation and recognition of Gymnastics Reserve talents, which leads to the fact that gymnastics is considered a difficult sport and belongs to the movement of poor children. In many European countries, many wealthy families have their children practice gymnastics to promote their comprehensive and comprehensive development.