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How Clothing Companies Avoid Life And Death

2014/8/8 16:14:00 43

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Clothing Enterprises Clothing Brands Clothing

the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

"P" recently, the official micro-blog announced the announcement that Ding Hui, chairman of the company, was lost.

According to people close to the company, Ding Hui and his wife owed at least 1 billion 500 million yuan.

At the beginning of January this year, NOGE was just listed in Hongkong.

"P" is not a lonely case of garment enterprises. Since the beginning of this year, "where the boss goes" has been constantly staged in the clothing industry.

early May, Jinhua name Tian a target= "_blank" href= "http://www.91se91.com/" > dress < /a > the boss of a company lost a link; at the end of May, the chairman of Wenzhou tengxu Clothing Co., Ltd. Xu Yunxu lost contact; at the end of July, Dalian Sheng Heng Clothing Co., Ltd. boss song lost contact......

In the first half of the year, P has obviously become the peak of the frequent accidents in garment industry. Besides the loss of the boss, many enterprises are also in trouble, including many well-known clothing enterprises.

By the end of March this year, Baleno's parent company deyongjia had 388 stores in the mainland market, accounting for 10% of the total number of stores in the company, and more than 200 million yuan of debt, and the Boshiwa International Holding Limited listed on the HKEx was also exposed to arrears of wages.

most of the garment enterprises involved involve the problem of arrears of funds.

The capital chain fracture has also become the direct cause of crushing enterprises.

dangerous capital /p >

"although many enterprises have been exposed to financial difficulties due to capital problems since the beginning of this year, the situation has appeared since the year before."

Chen Qixiang, Deputy Secretary General of Wenzhou clothing trade association, told reporters that these involved enterprises were in trouble because of their investment in other areas.

"As far as I know, some enterprises have invested a lot of real estate and finance in the past few years, with sufficient cash flow," he said.

"P" compared to the garment industry, the investment in real estate and finance has a strong appeal to the garment enterprises.

"After all, in the market environment of real estate and financial investment in the last few years, these two types of investment are faster than the clothing business and have high return on investment."

Chen Qixiang told reporters.

at the same time, boosting garment enterprises to invest in other investments is also related to the surplus of idle funds in the market at that time.

the influx of hot money brings a lot of fast investment opportunities to garment enterprises, but it also adds more variables and risks to its future development.

with the successive introduction of the national property market control policy and the weakening of economic development in recent years, many garment enterprises that invest in real estate are in the predicament of breaking up the capital chain.

Among them, Teng Xu's clothing boss Xu Yunxu's running road was linked with his investment real estate failure.

Previously, Zhuang Ji, who was bankrupt and reorganized, was also said to be tired of his shipbuilding business.

Zhejiang Province, which has higher garment productivity and industrial concentration, has also been involved in the business problems caused by joint insurance and mutual guarantee in recent years.

for this reason, a person familiar with the matter told reporters that the issue of joint guarantee and mutual protection in Zhejiang is not related to the long-standing loan tradition in the locals.

"An enterprise needs to raise funds if there are good projects, then will find some acquainted relatives and friends to eat together, and introduce their own projects to raise funds or seek guarantees at the table. Many enterprises in Zhejiang are financing at the table."

this kind of loan mode can help enterprises to raise funds quickly, but when the enterprise develops to a certain scale, the joint guarantee and mutual insurance mechanism will bring great risks to the development of enterprises.

"there are certain garment enterprises in Wenzhou. Although they operate well, they are overwhelmed by these bonds because they are caught in the chain of joint guarantee and mutual insurance."

Chen Qixiang believes that this model is also related to China's current financial mechanism is not perfect.

"In order to reduce the risk of borrowing, banks require mutual insurance between enterprises. The risk of mutual insurance is relatively small for the well known enterprises, but some enterprises are not familiar with each other. In order to raise funds, they also carry out mutual insurance under the matching of certain financial institutions, and eventually put themselves in a great operational risk."

"the influx of hot money brings a lot of fast investment opportunities to garment enterprises, but it also adds more variables and risks to its future development."

"now, we also call on enterprises to minimize participation in alliance insurance and mutual insurance. Even if we want to guarantee other enterprises, we must choose enterprises that we know well."

Chen Qixiang said.

joint insurance and mutual insurance have obvious influence on the development of clothing enterprises. But in the view of Mao Lihui, President of Wuhan fashion and Fashion Federation, for large and medium-sized enterprises, there are not many bankruptcies caused by UNPROFOR and mutual insurance. Most of these enterprises are trapped in the market because of the impact of listing.

listing is also crazy .

"for small enterprises, the decision of the enterprise can be decided by the boss, but most large garment enterprises will involve multiple shareholders and stakeholders. Even the founder of the company can not decide the major decisions of the company alone."

Mao Lihui told reporters that in his view, the clothing industry in recent years, a large number of shops, inventory backlog and capital chain breakage and other issues, more is due to the impact of IPO.

"listing has certain requirements for the annual sales data of enterprises. Therefore, in order to successfully sprint IPO, many enterprises will continue to expand their capacity with the support of investors, and increase sales in a short time."

Mao Lihui said that such a practice can help enterprises rapidly increase sales data in a short time, but it also lays hidden trouble for the future development of enterprises.

"if the enterprise can be listed successfully, enterprises can raise funds through issuing shares to cope with the impact of the earlier expansion of production capacity, but if the IPO fails, and the investor withdraws the funds, it will cause a fatal blow to the normal operation of the enterprise."

Mao Lihui told reporters that the expansion of capacity and shop opened by IPO in the early stage of the enterprise may not work because of the lack of corresponding financial support in the later stage, which will eventually lead to insufficient cash flow.

and Han Yongsheng, a professor of management at Graduate University of Chinese Academy of Sciences, seems that cash flow is the most important factor in deciding whether an enterprise can operate normally. Once the cash flow of enterprises is in question, it will quickly endanger the normal operation of an enterprise. "Guan Jian"

at the same time, even after the successful listing of enterprises, the problem of excess capacity faced by the latter is still existing, and even more and more intense.

"listed companies should publish financial statements regularly every year. In order to win the favor of investment market, most of the listed clothing enterprises will improve their sales performance by opening stores continuously, because the promotion of sales performance by improving the efficiency of single stores is too long for enterprises, and it costs too much energy."

Han Yongsheng said.

driven by the enthusiasm of IPO in clothing enterprises, a large number of shops have become the most common operation practices for enterprises to improve their performance, and this "simple and extensive" operation method has led to a large backlog of inventory of garment enterprises, and finally led to the 2012 capital market's unfavorably optimistic about clothing stocks.

at that time, the market generally circulated a saying that "the national clothing enterprise's stock is enough for the Chinese to wear for 3 years".

Although the relevant heads of the clothing association came out to refute the rumor, they said that the inventory of the listed clothing enterprises was in the controllable range, but many people were obviously reservations about this statement.

"I have been in Jinjiang for some time ago, and I have investigated and understood many sports shoes and clothing enterprises, and most of the enterprises are facing very high inventory pressure."

Han Yongsheng told reporters.

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and Mao Lihui's research on Haining in Zhejiang is also true.

"Now, many enterprises in Haining have stopped producing new products, and will focus on cleaning up inventory."

for this reason, Wu Jianmin, chairman of sulang company, believes that the clothing industry driven by capital and commercial real estate has produced too many "bubbles", and clothing products are in the development stage of oversupply.

Therefore, in recent years, some problems in the development of the garment industry are also very normal. This is also caused by some enterprises' growth cycles and economic growth cycles.

With the adjustment of the economy, the "bubble" of the development of the industry will be squeezed.

obviously, when the local garment industry is in the "bubble" period, it is necessary to carry out a pformation of the existing mode of operation to achieve sound development under the pressure of economic downturns.

the mode to be changed

"I think a garment enterprise must first clear a concept if it wants to achieve pformation. Selling clothes to distributors does not mean the sale of goods."

Han Yongsheng told reporters.

obviously, many enterprises have not changed their mindset.

At the same time, the dealer's lack of cooperation also forced the enterprises to re-examine the rules of the game.

"as long as consumers have clothing and consumer demand, the garment industry will exist, and some enterprises that fail to meet the requirements of market development will die out, leaving more room for the development of other viable enterprises."

for this point, Mao Lihui felt deeply.

"According to past years, brand dealers in Wuhan will hold more than 100 orders in a year, but in the first half of this year, the number of orders in Wuhan decreased by 80%.

Because three or four levels of regional agents do not come, they still have a lot of inventory to digest.

The situation of "P > Wuhan is obviously a microcosm of the development of the local garment industry. A large number of shops, production capacity and digestion of inventory have also become what many garment enterprises have done this year.

June 16th, Baleno's parent company, Germany Yongjia group, issued a financial report. As of the end of March 2014, the group's brand Baleno and other sub brands had reached 388 stores in the mainland of China, and the number of Customs stores accounted for 1/10 of the total number of stores in the beginning of the year.

in Mao Lihui's view, closing shop is not necessarily a good thing for clothing enterprises.

"Giovanni has recently cut off 1/3 stores, but the overall sales of its brand are slightly lower than last year's. The number of clothing companies is too much."

to completely change the current management mode and channel strategy of clothing enterprises, Han Yongsheng said that this requires enterprises to make fundamental changes in mode.

"P >" all along, the local garment industry has developed on the basis of wholesale mode, and enterprises have been promoting their own development by recruiting affiliate agents.

But with the change of consumption market in recent years, enterprises must pform to the retail SPA mode.

Han Yongsheng said that under the SPA mode, enterprises are required to make product planning every week according to market demand, instead of ordering 4 orders a year, which will push new products. "The new market environment requires enterprises to enhance the response speed of the supply chain and improve the speed of new product launch."

in Han Yongsheng's view, rapid response to market demand for product production will help to promote the overall pformation of the apparel industry chain.

"From the situation of several enterprises that I have followed to SAP pformation, the cost to fabrics and processing enterprises has increased by about 10%, but these garment enterprises can also achieve great improvement in their profits."

Han Yongsheng takes the clothing brand tricolour and Eve Li as an example to tell reporters that after the pformation of SPA mode, the profit margins of the two brands have increased by 30%~50% over the same period.

but it is not easy for traditional garment enterprises to pform their old mode of operation to SPA pformation.

"The thinking of many enterprises is still difficult to change at once."

Han Yongsheng said.

for this reason, Wu Jianmin believes that from this perspective, the pain and shuffle experienced by the industry is not necessarily a good thing for the future development of the local garment industry.

"as long as consumers have demand for clothing and consumption, < a href=" http://www.91se91.com/news/index_c.asp "> clothing industry < /a > will exist, and some enterprises that fail to comply with the requirements of market development will die out, leaving more room for the development of other viable enterprises.

Wu Jianmin said.