Home Textiles Manufacturers Seek Transformation Opportunities: Beijing, Tianjin And Hebei Adjust Wholesale Market

　 Shi Hong Xing It has been more than 20 years to do the home textile business in Beijing. At 6 o'clock every morning, she put the goods in order and waited for the merchants to wholesale their home textiles. In the most prosperous business, she had opened 6 home textile outlets in Beijing. Recently, with the overall decline of the market sentiment index, she has closed 4 stores, but now there are only 2. "Business can't be like an emperor. When you get to the base, you can sit back and relax. You must always be prepared to start from scratch." Her words are fair, but they contain business philosophy. She only kept two straight stores in Beijing's Bai Rong world trade. In her view, this is a store with two growing and profitable businesses.

Nowadays, with the increasingly clear integration strategy of Beijing, Tianjin and Hebei, the relocation of non core capital enterprises has become an inevitable trend. Whether it is the wholesaler who rents stalls to earn a living, or the boss of a large wholesale market, the question of where to go next to practitioners engaged in home textile and wholesale industry is in sight.

In Shi Hongxiu's view, relocation may mean business opportunities, because the successive downturn of the Beijing home textile market has made her dare not to expand the scale of investment. The integration of Beijing, Tianjin and Hebei has given her full expectation of investing in New Territories.

according to Statistics At present, there are more than 10 large wholesale markets of home textiles and textile products in Beijing, mainly in Beijing zoo, Dahongmen, Ya Po Road, Muxiyuan, Shili River and other places. Because of the needs of Beijing's urban management and development, the pattern of home textile business has been broken for many years since 2009. In November of that year, in order to speed up the adjustment and upgrading of the industry in the southern city of Beijing, the city's South action plan was introduced to make the decision of gradually moving the South China clothing and home textile industry. At the end of 2013, Beijing again decided to move the wholesale market of the zoo and Dahongmen and other industries with too much population to move out. Although all districts and counties in Beijing have not finalized the specific relocation plan, many home textile entrepreneurs agree that the relocation of Beijing's professional market is a foregone conclusion under the framework of Beijing Tianjin Hebei coordinated national development strategy.

The trend of migration is irreversible, but after many years of operation, it has been widely recognized in the capital accumulation, market vision and operational capability of Beijing textile enterprises. Hebei, Baoding, Langfang and Tianjin Xiqing have extended their olive branches to Beijing merchants.

In early May of this year, Beijing Fengtai District and Hebei Baoding signed a strategic cooperation agreement, docking and cooperating in many industrial formats. Baoding Baigou, a commercial town with a distance of 102 kilometers from Beijing, promises to move to the business of Baigou, and will enjoy the preferential tax exemption policy within 5 years.

More than 10 days later, 8 main markets from Dahongmen, Beijing announced the formal signing of Yongqing international garment home textile city. After the opening of the Beijing Taiwan expressway, the distance between Yongqing and Beijing is shortened to 48 km, and the location advantage is obvious. 4 years ago, when Beijing launched the Chengnan action plan, Xie Rende and Lu Jiansheng, executive vice president of Zhejiang business chamber of Commerce in Beijing, launched the construction of Yongqing new town in Yongqing. "I believe that more and more businesses will see this kind of time and place with people and choose to settle in Yongqing." Lu said.

The olive branch of Beijing home textile wholesalers and Tianjin Xiqing district. In June 18th, the Xiqing district government said that it will fully support the construction and operation of Tianjin Zhuo electric mall, and launch a number of preferential policies for taxation, business, children's admission and business settlement, and strive to undertake the relocation of Beijing zoo and Dahongmen market.

Great relocation is a great challenge. For many businessmen who take root in Beijing, market relocation means more planning for life and industry. It is gratifying that many of Wenzhou's home textile merchants in Beijing have made concrete actions. Under the guidance of various trade associations, Beijing and Zhejiang merchants are actively preparing for the establishment of an integrated Zhejiang, Zhejiang and Beijing alliance, taking the initiative to attack and seek development. They have gone to Hebei, Tianjin and other places around the world to find suitable home textile investment projects. More importantly, quite a number of businessmen in Beijing have realized that the relocation is not simply a copy of "Beijing temperature", but more importantly, the opportunity to explore the new business model of traditional industries.

Take Yongqing international garment Home Textile City, Zhejiang merchants as an example, the project focuses more on building a new fashion capital. Xie Rende introduced that the project, which covers an area of 20 million square meters and estimated total investment of 80 billion yuan, will mainly focus on the clothing home textile industry in the future, and drive e-commerce, logistics, tourism and services to a full scale. At present, 1 billion 500 million yuan has been invested and 670 enterprises have signed up. More than 30 clothing and home textile enterprises have been built, and 12 main markets such as Beijing and Dahongmen have signed the Yongqing international garment home textile city. In the year, more than 30 garment enterprises will soon start work.

　　 Xie Ren De With the advent of the mobile Internet era, traditional industries must be transformed and upgraded. Xie Rende used the organic integration of resources to describe the cause he was promoting. "What we are going to do is not simply industrial transfer, but a completely new business model."

According to the insiders, following the formation of Dongcheng business, North City Science and technology and Xicheng finance, the "Nancheng trade" consisting mainly of Zhejiang businessmen made Beijing's economic development form a new pattern of "four feet and two stand" in the East, West and North and south.

"Relocation is not easy for us." In Lin Xianxun's office, the home textile operator from Wenzhou told reporters.

One sentence can not help but recall the hard journey of Zhejiang merchants in Beijing. But then he said, "of course, it's also an opportunity for us." This is the impression that Zheshang merchants, despite repeated migration, are able to survive and grow tenaciously every time.

As Lin Xianxun said, if it is not for Beijing to make the decision to resettlement, Zhejiang businessmen may still go on the traditional road. "Change" brings about a temporary pain and short confusion, but it may force Zhejiang businessmen to survive in the predicament, and then explore a business model that is more in line with the current and future development trend, and thus embark on the road of new life.

In the interview, more than one home textile enterprise used "migratory birds" to describe the survival state of home textile practitioners. The migration process of migratory birds is very difficult. It is necessary to overcome the hardships of long haul flights, overcome the severe challenges of nature, and keep alert for the current environment, ready to set out to find new habitats.

Under the background of the integration of Beijing, Tianjin and Hebei, we have to go out and stay. This migration is no longer confined to the concept of space, but also the exploration of the development road.